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The Graphic Design industry spans across businesses and domains. Listed as one of the top 5 most-in-demand jobs in 2025 (Upwork), it is a gateway to enhance your caree


HIGH

growth in the domain with a 20% industry share in the Indian design landscape.(CII)

9 LAKHS

is the average annual salary of Graphic Designers across the country.(Glassdoor)

GLOBAL

$43.4 Billions is the worth of the global Graphic Design market in 2024 (IBISWorld)

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Course highlights

Live Online
Classes

Get a unique classroom-like learning experience with interactive online sessions

Learn from
experts

Lectures by leading faculties and dedicated mentorship by industry professionals from around the world

Guaranteed
placements

Our programmes come with best-in-class placement support/Job Guarantee

Professional
networking

Build a network of design professionals and make lifelong connections

Course structure

Our Graphic Design courses teach you how to visualise an idea from a concept to impactful communications. Learn to design brand identities, web pages, social media posts, brochures, etc. Create a portfolio based on real-world projects as part of the course and get hired by top brands. Choose from our part-time Certificate, Diploma and Postgraduate Diploma courses, and a full-time Postgraduate Diploma course.

Certificate   5 MONTHS PART-TIME PLACEMENT SUPPORT

1
2

Fundamentals of Visual Design

  • Organisational principles of composition
  • Type anatomy & typesetting
  • Playing with type
  • Colour theory & colour as a visual element
  • Idea generation & development
  • Assignments -
    1. Black & white composition,
    2. Type manipulation,
    3. Colour interaction
  • Project - Typographic composition
3
4
5

Design for Print & Digital

  • Grid systems and typesetting
  • Layout and page design
  • Setting a visual language & concept
  • Usability & functionality in print / web
  • Using Artificial Intelligence (AI) for content
  • Presenting design process & outcome
  • Assignments -
    1. Layouting a research paper,
    2. Playing with graphical elements,
    3. Composing type & image
  • Project - Social media post & brochure (print / web-based)
 
1
2
3
4

Design History

  • Elements of communication design
  • History of visual art
  • Colour, composition & typography
5
6
7
8

Elements of Design + Principles

  • Basic graphic design
  • Advanced colour & composition
  • Ways of thinking
9
10
11
12

Narrative and Process

  • Basics of narrative design
  • The design process
  • Corporate or brand identity
13
14
15
16

Design Assets

  • Design for impact
  • Design for functionality
  • Design for information
17
18
19
20

Design Systems

  • Introduction to design system
  • A design system project:publication, wayfinding system or a campaign

DIPLOMA   9 MONTHS PART-TIME Placement Support

1
2

Fundamentals of Visual Design

  • Organisational principles of composition
  • Type anatomy
  • Playing with type
  • Color as a visual element
  • Idea generation & development
  • Assignments -
    • Black & white composition
    • Type manipulation
    • Colour interaction
  • Project - Typographic composition
3
4
5

Design for Print & Digital

  • Grid systems and typesetting
  • Layout and page design
  • Setting a visual language & concept
  • Usability & functionality in print/web
  • Using Artificial Intelligence (AI) for content
  • Presenting design process & outcome
  • Assignments -
    • Layouting a research paper
    • Playing with graphical elements
    • Composing type & image
  • Project - Social media post & brochure (print / web-based)
6
7

Design for Digital

  • Communication PIE: Persuade, Inform, Entertain
  • Decoding brand language
  • Combining type & imagery
  • 3-act structure for storytelling
  • Artificial Intelligence (AI) for generating imagery
  • Design specifications for social media screens
  • Assignments -
    • Decoding brand language
    • Storyboarding
  • Project - Creatives for social media
8

Brand Identity Design

  • Fundamentals of branding: what lies beneath?
  • Elements of brand identity
  • Semiotics for visual communication
  • Form generation & manipulation
  • Methodical design process
  • Presenting a design concept
  • Project - Logo design and its creative application
9

Portfolio Development

  • Best practices for portfolio-building
  • Portfolio examples
  • Workshop to curate project content for industry & recruitment
  • One-on-one feedback from mentors
 
1
2
3
4

Design History

  • Elements of communication design
  • History of visual art
  • Colour, composition & typography
5
6
7
8

Elements of Design + Principles

  • Basic graphic design
  • Advanced colour & composition
  • Ways of thinking
9
10
11
12

Narrative and Process

  • Basics of narrative design
  • The design process
  • Corporate or brand identity
13
14
15
16

Design Assets

  • Design for impact
  • Design for functionality
  • Design for information
17
18
19
20

Design Systems

  • Introduction to design system
  • A design system project:publication, wayfinding system or a campaign

PG DIPLOMA   14 MONTHS PART-TIME JOB GUARANTEE

TERM 1

1
2

Fundamentals of Visual Design

  • Organisational principles of composition
  • Type anatomy
  • Playing with type
  • Color as a visual element
  • Idea generation & development
  • Assignments -
    • Black & white composition
    • Type manipulation
    • Colour interaction
  • Project - Typographic composition
3
4
5

Design for Print & Digital

  • Grid systems and typesetting
  • Layout and page design
  • Setting a visual language & concept
  • Usability & functionality in print/web
  • Using Artificial Intelligence (AI) for content
  • Presenting design process & outcome
  • Assignments -
    • Layouting a research paper
    • Playing with graphical elements
    • Composing type & image
  • Project - Social media post & brochure (print / web-based)

TERM 2

6
7

Design for Digital

  • Communication PIE: Persuade, Inform, Entertain
  • Decoding brand language
  • Combining type & imagery
  • 3-act structure for storytelling
  • Artificial Intelligence (AI) for generating imagery
  • Design specifications for social media screens
  • Assignments -
    • Decoding brand language
    • Storyboarding
  • Project - Creatives for social media
8

Brand Identity Design

  • Fundamentals of branding: what lies beneath?
  • Elements of brand identity
  • Semiotics for visual communication
  • Form generation & manipulation
  • Methodical design process
  • Presenting a design concept
  • Project - Logo design and its creative application
9

Portfolio Development

  • Best practices for portfolio-building
  • Portfolio examples
  • Workshop to curate project content for industry & recruitment
  • One-on-one feedback from mentors

TERM 3 | Option 1: Brand Communication

10
11

Motion Graphics

  • Principles of animation
  • Combining visual elements, time, motion & audio
  • Text in motion / Animating text
  • Emotion through motion and sound
  • Playing with time and space using rhythm and mass
  • Project - Type in motion, Shapes in motion, Logo animation
12
13

Brand Promotion & Communication

  • Understanding a creative brief
  • Combining strategy and design
  • Developing a brand narrative (hook, message and call to action)
  • Media, channels & platforms of communication
  • Client pitch presentation
  • Project - Landing page / Campaign for brand promotion
14

Career Development

  • Best practices for portfolio-building
  • Portfolio examples
  • Workshop to curate project content for industry & recruitment
  • One-on-one feedback from mentors

TERM 3 | Option 2: User Interface (UI) Design

10

Fundamentals of UI Design

  • Introduction to User Experience (UX) elements
  • Understanding experience as a journey: Journey map
  • Utility, usability and usability heuristics
  • Introduction to user flow and task flow
  • Principles of UI Design
  • Using grids for mobile and web
  • UI patterns
11
12

Basics of Interaction Design

  • Prototyping and testing
  • Assignments -
    • UI Design for a content-based page
    • UI Design for a listing page
    • UI Design for a task flow (onboarding / check-out)
13
14

Capstone Project - Creating a Landing Page / Website for Brand Communication

  • Gathering requirements - user and business goals
  • Planning content and website architecture
  • High-fidelity wireframes
  • Typography and colour for digital screens
  • Introduction to design system
  • Incorporating micro interactions
  • Preparing clickable prototypes
  • How to present a UX case study

Career Development

  • Best practices for portfolio-building
  • Portfolio examples
  • Workshop to curate project content for industry and recruitment
  • One-on-one feedback from mentors

PG DIPLOMA   1 YEAR FULL-TIME JOB GUARANTEE

TERM 1

1.5 Months

Fundamentals of Visual Design

  • Visual elements of design
  • Organisational principles of composition
  • Colour as a visual element
  • Type anatomy & classification
  • Playing with type
  • Using material to enhance design
  • Generating a visual form
  • Idea generation and development
  • Assignments
    1. Black & white composition
    2. Type manipulation
    3. Colour palette generation & application
  • Projects – Typographic poster and Icon Design
1 Month

Design for Print Publication

  • Grid systems and typesetting
  • Layout and page design
  • Setting a visual language & concept
  • Content hierarchy
  • Printing, folding & binding techniques
  • Usability & functionality in print
  • Assignments-
    1. Layouting a research paper
    2. Playing with graphical elements
    3. Composing type & image
  • Project – Print brochure & collaterals (postcard / invite / poster, carry bag, etc.)
1 Month

Visual Communication

  • Communication PIE: Persuade, Inform, Entertain
  • Decoding brand language
  • Overview of Social Media Platforms
  • Understanding message, messenger & audience
  • Fundamentals of motion graphics
  • Combining type and imagery
  • 3-act structure for storytelling
  • Design specifications for social media screens
  • Project – Creatives for digital platforms (static & motion)
1 Month

Visual Storytelling

  • Developing a creative concept for visual storytelling
  • Using images and text to tell a story
  • Experimenting with media
  • Storyboarding
  • Combining visual elements, time, motion & audio
  • Project: Visual storytelling in various formats such as comic book, infographic, motion graphics, etc.

TERM 2

1.5 Months

Contextual Inquiry for Design

  • Tools of inquiry - observation, conversation, process mapping, visual research, etc.
  • Customer / user profiling
  • Elements of context: Conditions, circumstances, people, factors, values, patterns.
  • Storytelling as a technique of communication
  • Project - Visual documentation & storytelling
1 Month

Brand Identity Design

  • Semiotics for visual communication
  • Evolution of branding
  • Fundamentals of branding: What lies beneath?
  • Elements of brand identity
  • Visual design system
  • Methodical design process
  • Presenting a design concept as a narrative
  • Applying a design system to create a range of design outcomes
  • Project - Brand design pack including logo design, incorporating motion, typography, iconography and its creative application
2 Months

Brand Narratives

  • Building a brand narrative (hook, message and call to action)
  • Planning communication to inform, influence or persuade
  • Incorporating interactive elements
  • Media, channels & platforms of communication
  • Planning a multi-channel campaign
  • Creating multimedia stories
  • Client pitch presentation
  • Project - Narrative and visual design for a multi-channel campaign
2 Months

Design Studio

  • A bridge between academics & industry
  • Work on a real-world project
  • Understanding client briefs
  • Simulating a design studio workspace
  • Collaborating to ideate a 360 campaign strategy
  • Independently managing the design process of a project

Career Development

This module runs parallel throughout the year

  • Portfolio development
  • Portfolio Critique by an Industry Expert
  • CV & LinkedIn profile

Design Playground

This module runs parallel throughout the year

  • Reading Images
  • Visual Representation
  • Working with AI
  • Video Making
  • Art & Us
 
1
2
3
4

Design History

  • Elements of communication design
  • History of visual art
  • Colour, composition & typography
5
6
7
8

Elements of Design + Principles

  • Basic graphic design
  • Advanced colour & composition
  • Ways of thinking
9
10
11
12

Narrative and Process

  • Basics of narrative design
  • The design process
  • Corporate or brand identity
13
14
15
16

Design Assets

  • Design for impact
  • Design for functionality
  • Design for information
17
18
19
20

Design Systems

  • Introduction to design system
  • A design system project:publication, wayfinding system or a campaign
CERTIFICATE

5 MONTHS PART-TIME PLACEMENT SUPPORT

1 - 2

Fundamentals of Visual Design

  • Organisational principles of composition
  • Type anatomy & typesetting
  • Playing with type
  • Colour theory & colour as a visual element
  • Idea generation & development
  • Assignments -
    1. Black & white composition,
    2. Type manipulation,
    3. Colour interaction
  • Project - Typographic composition
3 - 5

Design for Print & Digital

  • Grid systems and typesetting
  • Layout and page design
  • Setting a visual language & concept
  • Usability & functionality in print / web
  • Using Artificial Intelligence (AI) for content
  • Presenting design process & outcome
  • Assignments -
    1. Layouting a research paper,
    2. Playing with graphical elements,
    3. Composing type & image
  • Project - Social media post & brochure (print / web-based)
DIPLOMA

9 MONTHS PART-TIME PLACEMENT SUPPORT

1-2

Fundamentals of Visual Design


  • Organisational principles of composition
  • Type anatomy
  • Playing with type
  • Color as a visual element
  • Idea generation & development
  • Assignments -
    • Black & white composition
    • Type manipulation
    • Colour interaction
  • Project - Typographic composition
3 - 5

Design for Print & Digital

  • Grid systems and typesetting
  • Layout and page design
  • Setting a visual language & concept
  • Usability & functionality in print/web
  • Using Artificial Intelligence (AI) for content
  • Presenting design process & outcome
  • Assignments -
    • Layouting a research paper
    • Playing with graphical elements
    • Composing type & image
  • Project - Social media post & brochure (print / web-based)
6 - 7

Design for Digital

  • Communication PIE: Persuade, Inform, Entertain
  • Decoding brand language
  • Combining type & imagery
  • 3-act structure for storytelling
  • Artificial Intelligence (AI) for generating imagery
  • Design specifications for social media screens
  • Assignments -
    • Decoding brand language
    • Storyboarding
  • Project - Creatives for social media
8

Brand Identity Design

  • Fundamentals of branding: what lies beneath?
  • Elements of brand identity
  • Semiotics for visual communication
  • Form generation & manipulation
  • Methodical design process
  • Presenting a design concept
  • Project - Logo design and its creative application
9

Portfolio Development

  • Best practices for portfolio-building
  • Portfolio examples
  • Workshop to curate project content for industry & recruitment
  • One-on-one feedback from mentors
PG DIPLOMA

14 MONTHS PART-TIME JOB GUARANTEE

TERM 1

1-2

Fundamentals of Visual Design

  • Organisational principles of composition
  • Type anatomy
  • Playing with type
  • Color as a visual element
  • Idea generation & development
  • Assignments -
    • Black & white composition
    • Type manipulation
    • Colour interaction
  • Project - Typographic composition
3 - 5

Design for Print & Digital

  • Grid systems and typesetting
  • Layout and page design
  • Setting a visual language & concept
  • Usability & functionality in print/web
  • Using Artificial Intelligence (AI) for content
  • Presenting design process & outcome
  • Assignments -
    • Layouting a research paper
    • Playing with graphical elements
    • Composing type & image
  • Project - Social media post & brochure (print / web-based)

TERM 2 :

6 - 7

Design for Digital

  • Communication PIE: Persuade, Inform, Entertain
  • Decoding brand language
  • Combining type & imagery
  • 3-act structure for storytelling
  • Artificial Intelligence (AI) for generating imagery
  • Design specifications for social media screens
  • Assignments -
    • Decoding brand language
    • Storyboarding
  • Project - Creatives for social media
8

Brand Identity Design

  • Fundamentals of branding: what lies beneath?
  • Elements of brand identity
  • Semiotics for visual communication
  • Form generation & manipulation
  • Methodical design process
  • Presenting a design concept
  • Project - Logo design and its creative application
9

Portfolio Development

  • Best practices for portfolio-building
  • Portfolio examples
  • Workshop to curate project content for industry & recruitment
  • One-on-one feedback from mentors
10 - 11

Motion Graphics

  • Principles of animation
  • Combining visual elements, time, motion & audio
  • Text in motion / Animating text
  • Emotion through motion and sound
  • Playing with time and space using rhythm and mass
  • Project - Type in motion, Shapes in motion, Logo animation
12 - 13

Brand Promotion & Communication

  • Understanding a creative brief
  • Combining strategy and design
  • Developing a brand narrative (hook, message and call to action)
  • Media, channels & platforms of communication
  • Client pitch presentation
  • Project - Landing page / Campaign for brand promotion
14

Career Development

  • Best practices for portfolio-building
  • Portfolio examples
  • Workshop to curate project content for industry & recruitment
  • One-on-one feedback from mentors
10

Fundamentals of UI Design

  • Introduction to User Experience (UX) elements
  • Understanding experience as a journey: Journey map
  • Utility, usability and usability heuristics
  • Introduction to user flow and task flow
  • Principles of UI Design
  • Using grids for mobile and web
  • UI patterns
11 - 12

Basics of Interaction Design

  • Prototyping and testing
  • Assignments -
    • UI Design for a content-based page
    • UI Design for a listing page
    • UI Design for a task flow (onboarding / check-out)
13 - 14

Capstone Project - Creating a Landing Page / Website for Brand Communication

  • Gathering requirements - user and business goals
  • Planning content and website architecture
  • High-fidelity wireframes
  • Typography and colour for digital screens
  • Introduction to design system
  • Incorporating micro interactions
  • Preparing clickable prototypes
  • How to present a UX case study

Career Development

  • Best practices for portfolio-building
  • Portfolio examples
  • Workshop to curate project content for industry and recruitment
  • One-on-one feedback from mentors
PG DIPLOMA

1 YEAR FULL-TIME JOB GUARANTEE

TERM 1 :

1.5 Months

Fundamentals of Visual Design

  • Visual elements of design
  • Organisational principles of composition
  • Colour as a visual element
  • Type anatomy & classification
  • Playing with type
  • Using material to enhance design
  • Generating a visual form
  • Idea generation and development
  • Assignments-
    1. Black & white composition
    2. Type manipulation
    3. Colour palette generation & application
  • Projects – Typographic poster and Icon Design
1 Month

Design for Print Publication

  • Grid systems and typesetting
  • Layout and page design
  • Setting a visual language & concept
  • Content hierarchy
  • Printing, folding & binding techniques
  • Usability & functionality in print
  • Assignments-
    1. Layouting a research paper
    2. Playing with graphical elements
    3. Composing type & image
  • Project – Print brochure & collaterals (postcard / invite / poster, carry bag, etc.)
1 Month

Visual Communication

  • Communication PIE: Persuade, Inform, Entertain
  • Decoding brand language
  • Overview of Social Media Platforms
  • Understanding message, messenger & audience
  • Fundamentals of motion graphics
  • Combining type and imagery
  • 3-act structure for storytelling
  • Design specifications for social media screens
  • Project – Creatives for digital platforms (static & motion)
1 Month

Visual Storytelling

  • Developing a creative concept for visual storytelling
  • Using images and text to tell a story
  • Experimenting with media
  • Storyboarding
  • Combining visual elements, time, motion & audio
  • Project: Visual storytelling in various formats such as comic book, infographic, motion graphics, etc.

TERM 2 :

1.5 Months

Contextual Inquiry for Design

  • Tools of inquiry - observation, conversation, process mapping, visual research, etc.
  • Customer / user profiling
  • Elements of context: Conditions, circumstances, people, factors, values, patterns.
  • Storytelling as a technique of communication
  • Project - Visual documentation & storytelling
1 Month

Brand Identity Design

  • Semiotics for visual communication
  • Evolution of branding
  • Fundamentals of branding: What lies beneath?
  • Elements of brand identity
  • Visual design system
  • Methodical design process
  • Presenting a design concept as a narrative
  • Applying a design system to create a range of design outcomes
  • Project - Brand design pack including logo design, incorporating motion, typography, iconography and its creative application
2 Months

Brand Narratives

  • Building a brand narrative (hook, message and call to action)
  • Planning communication to inform, influence or persuade
  • Incorporating interactive elements
  • Media, channels & platforms of communication
  • Planning a multi-channel campaign
  • Creating multimedia stories
  • Client pitch presentation
  • Project - Narrative and visual design for a multi-channel campaign
2 Months

Design Studio

  • A bridge between academics & industry
  • Work on a real-world project
  • Understanding client briefs
  • Simulating a design studio workspace
  • Collaborating to ideate a 360 campaign strategy
  • Independently managing the design process of a project

Career Development

This module runs parallel throughout the year

  • Portfolio development
  • Portfolio Critique by an Industry Expert
  • CV & LinkedIn profile

Design Playground

This module runs parallel throughout the year

  • Reading Images
  • Visual Representation
  • Working with AI
  • Video Making
  • Art & Us

Student work

Here’s a glimpse of what our learners' have created on their way to building industry -ready portfolios.

Success stories

Our graduates have been hired by leading design studios and brands.

Meenakshi J

PG Diploma in Graphic Design

HIRED BY

I had very little understanding of design before joining but I learned a lot with this course. Mentors are so supportive & their feedback helped me throughout my journey. The online classes were so engaging & intriguing.

Praptii Jain

PG Diploma in Graphic Design

HIRED BY

When I found AND, I found the perfect solution to jog my creative side without spending time in a full-time program. The stackability of the courses was really interesting. I’ve learned and achieved what I set out to.

Nilanshu Srivastava

PG Diploma in Graphic Design

HIRED BY

The CSD team helped me prepare for interviews, refine my resume and cover letter, and get job-ready before applying. They also guided me on approaching clients & deciding whether this industry was the right fit for me.

Rati Rai

PG Diploma in Graphic Design

HIRED BY

In just a year, AND made it possible for me to proudly say I'm both an Engineer & a Designer. The guidance from the mentors at every point of my journey and the quality education made my career switch real easy.

Dushyant Singh

PG Diploma in Graphic Design

HIRED BY

The live sessions at AND have been really helpful. I never felt like I was sitting in an isolated online space. It was equivalent to being in a design studio where my mentor and my peers were always around to help me out.

Roohani Goyal

PG Diploma in Graphic Design

HIRED BY

AND Academy offers a comprehensive education in graphic design. Their top-notch mentors emphasise creativity, collaboration and critical thinking. I was able to build a perfect foundation for a graphic design career.

Anjali Bothra

PG Diploma in Graphic Design

HIRED BY

I was able to meet amazing mentors, gain confidence, learn to collaborate with peers and become industry-ready in a short period of time.

Akhil N

PG Diploma in Graphic Design

HIRED BY

I enjoyed working in a group because that facilitated each member to contribute their best to the team, resulting in a superior outcome. The collaborative efforts led to successful outcomes.

Nivedita Panchariya

Diploma in Graphic Design

HIRED BY

There is so much to learn from the mentors and batchmates; they are truly inspiring with their smiles and patience. The April Carnival sessions and masterclasses also provided valuable opportunities for learning.

Darshana Baid

PG Diploma in Graphic Design

HIRED BY

The learning method is truly the best. It encompasses tasks, interactions, peer learning, and much more. The highlight is experiencing all of this through online learning.

Madhu Priya

Diploma in Graphic Design

HIRED BY

The materials provided are incredibly resourceful, and every session is interactive, bringing out the best in each of us. In just two months, I've made significant progress in terms of experience, which is commendable.

Soumitro Dey

PG Diploma in Graphic Design

HIRED BY

After completing my graduation in civil engineering, I thought, 'What next?' I sought something short-term that I could pursue from my home, and AND Academy provided just that. The courses and the instructors were excellent.

Rubina Rajan

Diploma in Graphic Design

HIRED BY

I'm impressed by the well-planned curriculum & the exceptional mentors guiding my design journey. I learned more than I expected. Each module has brought a unique perspective & taught us something entirely new.

Industry connects

Future job roles

Graphic
Designer
Web
Designer

Brand
Identity
Designer
Interaction
Designer
Motion
Graphic
Designer

Digital
Brand
Manager

Social Media
Designer

UI
Designer

Art
Director
Graphic
Designer
Interaction
Designer
Web
Designer
Digital
Brand
Manager
UI
Designer
Brand
Identity
Designer
Motion
Graphic
Designer
Social
Media
Designer
Art Director

Software & Tools






Eligibility criteria

These programmes are designed for graduates from any background or skill-set. No prior knowledge or experience of design is required.

Admission Process

01Submit an online application

02Appear for an interview

03Receive an offer letter

04Enrol & choose payment plan

Not sure about which
programme to pick ?

CONSULT A COURSE ADVISOR