Course highlights

Live online
classes

25-week intensive cohort-based learning (6 hrs/week)

Learn from
practitioners

Leading faculty and industry experts from India and world over

Career
enhancement

Guaranteed placement assistance from a dedicated careers division

Professional
networking

Build a network of design professionals and make lifelong connections

Future job roles

Visualizer
Creative
Director
Art
Director
Social
Media
Strategist
Content
Strategist
Digital
Brand
Manager
Visualizer
Creative
Director
Art
Director
Content
Strategist
Social Media
Strategist
Digital Brand
Manager

Course structure

This course will equip you with all critical skills to manage a brand’s digital assets and deliver compelling content, through strategy, design and marketing. We prepare you for the industry with real-world briefs. You will learn to operate across all channels of communications such as ecommerce, social media, email and others, which are integral to brand engagement.

25 weeks course structure

1

Introductory session

1
2
3
4
5

Visual Language

  • Introductory session
  • Composition principle
  • Object motion
  • Camera motion
6
7
8
9

Introduction to Digital Media

  • What is digital?
  • Channels and assets
  • Basics of digital channels
10
11
12
13

Channels of Digital Media

  • Content & social Media
  • Mobile and advertising
  • MarTech introduction
14
15
16
17

Revisiting Brand

  • Brand assets
  • Strategy
  • Visual language & tone
18
19
20
21

Content Marketing

  • Video content
  • Stories
  • Infographics and memes
22
23
24
25

Brand Campaign Project

  • Campaign plan
  • Strategy
  • Execution

Software & tools

Photoshop
Illustrator
Indesign
Adobe Spark
Canva
Hootsuite

Eligibility criteria

The programme is for anyone who is enthusiastic to learn about communication design and digital marketing. If you have prior exposure in design, that’s even better.

Looking for a comprehensive Visual Communication programme?

Apply for our 1 year PG Diploma program in Communication Design with specialisation in User Experience Design (UX/UI), Motion Graphics and Digital Brand Communication. Open to graduates from any field.

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