Asha Kumari, a seasoned communication and content strategist, brings 16+ years of Indian fashion and e-commerce expertise. As Senior Manager at IIAD, she shapes their brand narrative. A NIFT Delhi Fashion Communication graduate, she's contributed to Femina and the Business of Fashion. Asha champions Indian crafts, notably with Neeru Kumar and Anushka Das. A social media strategist, she dramatically grew IIAD's Instagram. A pioneer in Indian e-commerce, she shaped online fashion platforms like fashionfad.in, fashionandyou.in, and homeshop18.com.
