A UX evangelist and a design thinker, Ekta has over 25 years of expertise in Design Strategy and User Experience Design. She has worked with a wide array of brands like IBM, NDTV, Monster India, etc., as a Usability Analyst, Design Thinking Coach, Product Designer & Strategist. She has helped brands translate their vision into usable, monetisable products with her deep insights into content & UX strategy.