Bring the bold, vibrant, and nostalgic styles of the ‘90s into your 2025 designs. Explore the top 5 trends making a comeback and discover how to use them in fresh, modern ways.
Have you noticed how sometimes old things become cool again? Just like your old favorite polka dot shirt that’s back in style or that spunky Campa making its way back to parties. The same is happening in graphic design. Designers are using trending styles from the 90s, and this is not just a passing trend.
The 90s design resurgence began around 2020. The emergence of the Internet and the accessibility of computers during that time allowed more people to engage with design. Famous designers of the period completely loved the retro aesthetics of the 90s. Also, people who lived and grew up in the 90s make up a large percentage of modern-day buyers, so unsurprisingly, their preferences matter. They like the familiar styles from when they were kids, and you can see that in the websites, apps, and social media they use. The design styles from the 90s tend to be cheerful and uplifting, making it the perfect candidate for a comeback.
Here’s what we have discussed in the following sections:
- Why ‘90s-Style Graphic Design is Perfect for 2025
- Grunge Aesthetic
- Memphis Design Style
- Bold, Playful Typography
- 3D Rendered Graphics
- Collage & Mixed Media
- Conclusion
Why 90s-Style Graphic Design is Perfect for 2025
The revival of 90s graphic design can be attributed to nostalgia combined with the natural cycle of trends. People from the 90s are now the age group that’s setting the trends and preferring designs that remind them of their childhood. At the same time, youngsters find these aesthetics fresh and exciting, lending to it a broader appeal.
Another important factor for this resurgence is the reaction against minimalism. After all these years of clean, flat designs, it seems people want more expressive visuals. Design styles from the 90s feature bold colors, textures, and fun elements- all of these aspects create a fresh contrast to minimalism and make the designs more personal and engaging.
The 90s were a time of rapid technological change; the rise of computers and software like Photoshop enabled bold experimentation. This innovative spirit is still a spark to today’s designers, making the 90s aesthetics a perfect fit for 2025.
5 Best Graphic Design Trends from the 90s to Bring to Your Work
Now, let's jump right into the five best graphic design trends from the ‘90s that can inspire your work in 2025.
1. Grunge Aesthetic
Grunge in design originated from the alternative music genre in the 1990s. Among the famous examples is the music band Nirvana. This style is completely contrary to the smooth and streamlined designs that were popular before.
Grunge design uses rough textures, such as ripped paper and ink splatters, which give it a rugged and almost worn-out look. It consists of dark colors like brown and grey. You will also notice multiple layers of images and hand-drawn elements, as well as uneven and handwritten text.
90s Examples
Image Courtesy: Artstation
The 90s Grunge designs were closely associated with music. Album covers from bands like Nirvana, Pearl Jam, and Soundgarden featured gritty textures and unconventional layouts. David Carson’s Ray Gun magazine broke design rules with its wild typography- heavily inclined towards the rebellious spirit of that time.
Underground show posters also accepted this raw style. The visual language of grunge became iconic, influencing music and strengthening its ties to the counterculture.
Why it Works in 2025
The imperfections in grunge design aesthetics feel more authentic and relatable in today's era. It connects with people who like something raw and natural. It is both nostalgic and rebellious and attracts people who lived in the '90s and younger generations. It adds a touch of human elements to designs.
In fact, today's retro and brutalist styles draw inspiration from it.
Pro Tip
To use the grunge look in 2025, you should include rough textures like crumpled paper and color splashes. You can also go for worn-out or hand-drawn fonts and place the text in a messy but controlled manner.
While dark colors are traditionally used, you can also choose bright colors. To lend a unique touch to it, combine the grunge style with other contemporary styles.
2. Memphis Design Style
Memphis Design originated in the 1980s with the Memphis Group, headed by Ettore Sottsass. It rejected dull and functional design, preferring bold and playful versions. The look featured bright, clashing colors and sharp and wavy shapes, bubble letters, and handwritten styles. It also had potent patterns and stripes and used unanticipated materials, including plastic and terrazzo. Memphis design is all about being fun and loud.
90s Examples
Image Courtesy: iandrummondvintage.com
The Memphis group achieved its business peak in the 80s. However, in the 90s, it had a more significant influence on the world of design. Memphis’ bright neon colors and geometric patterns started appearing in fashion and TV. "Saved by the Bell" is a TV show that used the Memphis graphic design style in their clothes and sets. Similarly, the "Jazz Design" pattern was also observed in disposable cups.
Why it Works in 2025
Memphis Design is coming back big in 2025! Its bold colors, geometric shapes, and playful patterns are all over art, design, and fashion. This revival is tied to nostalgia for 80s and 90s styles and people craving fun, expressive designs. It also ties into the 'dopamine dressing' trend, where bright colors boost your mood. Aligned with the in-trend attitude of "Less is Bore," Memphis design is a lively alternative to minimalist styles, making it a great choice for brands that want to stand out.
Pro Tip
Adopt bright colors to use Memphis design in 2025; pair primary hues with softer tones and use black-and-white contrast. Mix bold geometric shapes in furniture, fabrics, and lighting- do not be afraid to combine patterns for a lively effect.
You should also include fun backgrounds with squiggles, stripes, or abstract patterns. For a more modern approach, go for smoother shapes, new color combinations like neon gradients or earth tones, and three-dimensional effects. You can also look to original Memphis designers like Ettore Sottsass and Nathalie Du Pasquier for inspiration.
3. Bold, Playful Typography
Image Courtesy: Pinterest
In the 1990s, design letters were usually bold, colorful, and often handwritten. The fonts were playful and lively, avoiding the traditional serif style. Colors were bright, the shapes were abstract, and the patterns were playful. Creative styles, like rounded or casual handwritten fonts such as Comic Sans, became popular. This era was widely accepting of a more casual, less formal approach.
90s Examples
Fun, blocky fonts were used in TV shows such as Full House, Mighty Morphin Power Rangers, and Friends. The 3D look of Power Rangers had a serif-free look, reflecting the decade's style.
Image Courtesy: IMDB
The 90s Burger King logo, with a smooth, rounded font, made the brand appear friendly and approachable. Album covers followed this trend, too- like the fun script on Britney Spears’ “Baby One More Time”. Some of the other examples of this 90s trend are the graffiti-style font of The Fresh Prince of Bel-Air and pointed letters of the Rugrats logo.
Why it Works in 2025
Unique fonts, that make use of expressive 90s letters, stand out, making a brand more visible and lending it personality. These styles resonate with people who grew up in the 90s and people who are retro enthusiasts. Bold, rough fonts and playful scripts give the design a feeling of strength, excitement, and fun. We can also trace the roots of the current styles, such as bubble letters and brutalist typography, back to the bold and playful typographies of the 90s.
Pro Tip
The use of 90s-themed typography should be done wisely. Avoid using multiple fonts in one design, and incorporate them with a modern style to balance the look. Thick and rounded fonts feel friendly, whereas the handwritten or script font adds fun. Bold letters will improve focus and increase readability, but they should align with the overall brand design. For inspiration, you can turn to fonts such as Puffypuff, Comicon, Retrio, Break Snooze, and Wasted Youth. These layered fonts can help create cool textured effects.
4. 3D Rendered Graphics
The 1990s shifted design paradigms with wider access to computers and software. Three-dimensional rendering became possible due to improved computers and design tools like Photoshop, which allowed designers to produce 3D images. This made it possible to mix 2D and 3D elements, perfectly capturing people's enthusiasm for the new technology and the new century. Photoshop and simple CGI techniques also transformed the world of visual effects.
90s Examples
Image Courtesy: www.oldgames.sk
In the early 90s, 3D rendering effects were seen everywhere. Floating 3D text was something that many of the iconic album cover designs of the era used. The computer-made animations that Pepsi and Nike used in their TV commercials showed the potential of this new technology. 3D levels and objects were also used in early video games like Doom and Wolfenstein 3D. However, they did not look very smooth by today's standards. These graphics were embraced by rave culture, with posters that blended 2D and 3D elements to create futuristic visuals. Even in the early days of the Internet, sites on platforms like Geocities showed experimental and abstract 3D art, perfectly reflecting the spirit of that time.
Why it Works in 2025
Today, 3D rendering can produce highly realistic images. However, the distinct look of early 90s 3D graphics is still trending in 2025 because it brings back nostalgia and the retro-futuristic look that reminds us of the early days of the Internet. Its blocky, simple style with unusual themes looks much more charming than today’s smooth, high-definition visuals. The technologies available today, such as AI and real-time rendering, make it very easy for designers to reproduce the retro look or even give a modern touch to it.
Pro Tip
To use 90s-style 3D graphics in your 2025 designs, start with basic geometric shapes and simple textures like checker patterns. You can mimic the old technology with lower resolutions and frame rates. Use 3D modeling software to create simple shapes with basic textures and lighting for a slightly unpolished look.
Combining these 3D elements with traditional 2D graphics can also produce a mixed-media effect, similar to the ‘90s. For inspiration, study early 3D software styles and the quirky 3D art from that era, paying attention to their color schemes and designs. Modern tools like Adobe Illustrator also offer features to add depth to letters and graphics so that you can blend old and new techniques creatively.
5. Collage & Mixed Media
In the 1990s, collage and mixed media were also popular in graphic design, consistent with a DIY and experimental spirit. The designers combined photographs, hand-drawn images, magazine cutouts, and textures to produce a raw, sometimes messy effect. This trend ignored the old rules and had fun with a more varied and expressive visual language. Intentional imperfection was collaged with postmodern design to pair unexpected elements. In contrast, the grunge movement used collages to achieve a homemade feel.
90s Examples
Image Courtesy: Pinterest
The collage and mixed media trend was visible in many parts of the 90s’ visual culture. Album art from bands like The Smashing Pumpkins and Jane's Addiction are prime examples. The designs were often strikingly unconventional — photo collages with hand-drawn elements and rough textures. Alternative and underground concert posters of the era — Sonic Youth gigs or local indie shows often had layered images, photocopied graphics, and handwritten text. Even websites on GeoCities and other early platforms had collage-like designs to reflect the experimental nature of the Internet at that time.
Image Courtesy: Pinterest
Why it Works in 2025
Today, many of the designs are perfect and computer-made. The human touch of collage and mixed media offers a great alternative. With this trend, modern-day graphic designs become unique, authentic, and personal by combining different textures, materials, and art styles. The ability to creatively combine different visual elements helps the brands to be distinctive in the highly competitive visual environment. Also, the nostalgic effect of the 90s adds an extra appeal for those familiar with that time.
Pro Tip
In 2025, collages and mixed media designs will combine digital and physical techniques. Create collages using real materials like magazine cutouts, photos, and textured papers, then scan them for digital use. Alternatively, you can also use your design software to place photos, drawings, hand-drawn elements, and digital textures and blend them using different blending modes and opacities.
Try a homemade look with rough paper edges, hand-drawn lines, and imperfect cutouts. Try using unconventional images and textures in your designs to make them surprising and unique. You can also get vintage visuals from old magazines and books from thrift stores.
Conclusion
There are plenty of inspirations available for 2025 from the styles of the 1990s. The impact of technology and pop culture, combined with nostalgia and the constant pursuit of alternatives to digital designs, makes these styles worth exploring.
The 90s were filled with eclectic vibes, from the energetic feel of grunge to the playfulness of Memphis. 90s lettering, early 3D experiments, collage, and mixed media can all be updated for modern use. By understanding what made these 90s styles so popular, designers can create visually appealing and culturally relevant designs that capture the essence of the 90s with today's audience in mind.
Next Steps
If you’d like to learn more about Scandinavian interior design, head back over to the AND Academy blog for more articles like this one. We also recommend you check out this project by AND Learner, Sannidhi Goyal to get inspiration for your next interior design project.
- Watch this session by design veteran and AND’s Academic Head, Prachi Mittal, and our Course Lead, Soumya Tiwari.
- Talk to a course advisor to discuss how you can transform your career with one of our courses.
- Pursue our Graphic Design courses - all courses are taught through live, interactive classes by industry experts, and some even offer a Job Guarantee.
- Take advantage of the scholarship and funding options that come with our courses to overcome any financial hurdle on the path of your career transformation.
Note: All information and/or data from external sources is believed to be accurate as of the date of publication.
