Are you an entrepreneur or founder with a brilliant business idea but don’t know how to represent it visually? Read this blog to learn how knowing graphic design can help.
Whether it is your customers, partners, or investors, visuals make an impression on everyone! A generic pitch deck, cluttered website, inconsistent social media posts, and poor branding style can be the proverbial nail in the coffin for a business. So, how do you solve this problem as a founding entrepreneur of an early-stage startup? Allow us to help with the solution.
In the early stages of a start-up, it is common for founders to take up many roles due to budget constraints. Design is often something that is not covered by the budget as it is seen as an expensive nice-to-have. Graphic design is often overlooked and investment in it is delayed until funding comes in. While this approach may seem harmless at first, it can have a drastic impact on your business in the long run.
Design is not just cosmetics, it is an actual business function that affects your operations and revenues. As a founder of a bootstrapped business, learning graphic design is not just about acquiring a skill, but scaling your idea. And, needless to mention, it helps you take charge until you can afford a whole team!
To further understand how learning graphic design can be beneficial for you as a founder or entrepreneur, scroll down.
Reasons to Learn Graphic Design as a Founder or Entrepreneur
Learning graphic design is not just about learning how to design a logo. It goes far beyond that. In the initial stages of business when affording graphic designers might be tough, getting to know the basics can help you establish a brand image and be a valuable counsel to your future design team.
A Graphic Design course can come in handy in such cases. It can teach you how to strategically create visuals that get you quality leads and attract potential investors. If these reasons are not enough for you, find some more below to help you understand why learning graphic design is beneficial for you as a founder or entrepreneur.
1. Own Your Brand Image
At the very beginning, no one understands your business’s mission, vision, and USPs better than you. While outsourcing is easy, it may come across as inauthentic. Branding is all about creating a look and personality for your brand, and nobody can do it better than you, because you are essentially the brand.
When you learn graphic design principles, you also learn the ability to create a cohesive brand identity that is consistent throughout. You can decide the typography and color palette that will go on your website, social media, business cards, and other design collaterals. You can also save time when designing collaterals and launch them on different platforms quickly, controlling the brand narrative for your business.
2. Communicate Better with Stakeholders
Knowing graphic design can also make communication with the stakeholders better. Sometimes, when words are not enough, a well-designed presentation can be the differentiator. For example, an investor pitch deck is often boring texts and numbers but you can make it interesting by adding compelling visuals.
You can add charts and graphs to simplify complex information for all stakeholders and make it digestible. Knowing design also helps you highlight the information you want others to know and guide the narrative you want to set for your business.
3. Better Visual Communication
Nowadays information needs to be transmitted digitally and in bits. As the average attention span reduces, you need to communicate your message quickly while also making it memorable. Creating a distinct visual identity is also essential to enhance interest in your brand.
Learning graphic design equips you to create memorable and shareable visuals. With knowledge of design, you can make the right use of custom icons, color palettes, fonts, and clean layouts that will improve the user experience and engagement rate.
4. Build Credibility with Originality
In the early days of a business, you may want to make do with free templates or stock images to save costs. However, that can tank your credibility in the market.
You can create custom assets for your digital collaterals with the knowledge of graphic design and stand out among competitors. You can also use these skills to gain credibility by offering authentic expression of your brand’s identity with the help of professional-looking original designs.
5. Gain a Competitive Edge
When two companies offer a similar product at a similar price, the consumer's choice often comes down to brand perception and user experience. Both of these are driven by design.
When you have knowledge of graphic design, you are at an advantage as you can create collaterals that will reflect the brand vision and USPs clearly. Authenticity always shines through and this can be the differentiator that makes customers choose you over the competitor.
6. Better Leads and Conversions
Have you ever seen an attractive ad that made you click and the landing page was so compelling that you ended up buying a product? This is the power of design! Every element of your marketing funnel is impacted by design and can be optimized with the help of interesting visuals.
From a well-designed landing page to an eye-catching graphic, a good design can help your customers gain a clear understanding of your product. This can significantly improve the leads and conversions, all you need is to design something that reflects your brand and attracts attention.
7. Know Who and When to Hire
Learning graphic design doesn't mean you have to do everything yourself forever. As you scale, you will expand your team and your knowledge will guide you on who to hire and when. Even if you decide to outsource the design function, you will be a smarter client than most with a clear understanding of what you want.
Knowing graphic design will enable you to write better briefs and offer insightful feedback. It will also help you hire talent that best aligns with your needs. When you know and emphasize the design process, you are better equipped to understand your business’ design needs and evaluate who will be able to meaningfully contribute to them.
A Guide to Learning Graphic Design as an Entrepreneur
As an entrepreneur, learning graphic design is an investment for your business. But how do you go about it to ensure maximum returns? Here is a quick guide on learning graphic design as an entrepreneur.
- Understand Your Industry - Not all businesses are equal and some industries may require a larger investment in design than others. If you are operating in Technology, SaaS, E-commerce, Hospitality, F&B, or Retail industries, knowing graphic design is essential. In these sectors, most customers and investors build their first impressions of your business based on the visuals. Additionally, if you are in any industry that needs to communicate with its customers, then, learning graphic design is certainly for you!
- Use Online Resources - To learn graphic design, for starters, look at online resources on platforms like YouTube, LinkedIn, etc. You can also refer to Behance or Dribble for inspiration. Look at different types of graphic designs and understand what you want to create for your business.
- Dabble with Software - Experiment with software. Figma, Photoshop, Illustrator, and many more, the options are endless. You can try out as many graphic design software as you want to find the one that fits your needs and goals. This will also help you find your style and the techniques that work best for you.
- Enroll in a Course - To finally understand the nitty-gritty of design, enroll in a course. There you can understand how the design process works and various ways in which you can enrich your business with the help of design. Such courses also engage you in projects that improve your critical thinking and problem-solving skills.
How Do AND’s Part-Time & Online Graphic Design Courses Help?
Founders and entrepreneurs are often short on time. There is a lot to do that may not leave enough time to learn a new skill or enroll in a course that requires studying from a campus. AND Academy’s part-time online courses are specially curated for individuals who are running their businesses and want to learn graphic design alongside.
Our industry-focused curriculum is perfect for individuals who want to learn from scratch. We teach you the design process and principles and help you build your graphic design skills from the ground up. What’s more, you do not even need a background in design to enroll because we will teach you everything. Here is AND Learner, Harisankar Vadakkath‘s project as an example!
AND Academy also offers personalized mentorship and feedback to help you build on your strengths and achieve your design objectives. Our graphic design classes are held over evenings and weekends to ensure everyone can attend the live sessions. Bonus: these sessions also double up as an opportunity to network with other professionals and founders!
Our stackable courses allow you to go from a beginner to an expert in a span of 14 months. You can choose the most-suited option from our offerings below:
Conclusion
An understanding of graphic design can transform you from someone who has an idea to someone who can bring it to life; the true true spirit of entrepreneurship!
AND Academy offers adequate support and excellent mentorship to help you achieve your goals. Our mentors, placement support, and wide alumni network are always there, rooting for you! So, if you are considering learning graphic design as an entrepreneur, there is no time better than now!
Next Steps
In case you need further assistance, here are some of our resources you can consider:
- Watch this session by design veteran and AND’s Academic Head, Prachi Mittal, and our Course Lead, Soumya Tiwari.
- Talk to a course advisor to discuss how you can transform your career with one of our courses.
- Pursue our Graphic Design courses - all courses are taught through live, interactive classes by industry experts, and some even offer a Job Guarantee.
- Take advantage of the scholarship and funding options that come with our courses to overcome any financial hurdle on the path of your career transformation.
Note: All information and/or data from external sources is believed to be accurate as of the date of publication
