Read to know in-depth about every facet of Motion Graphic Design. Uncover career insights, salary details, nature of work, key skills, and essential advice to help you pursue a successful career in the field.
Motion Graphics is a specialised field of design that involves creating artwork for the web, television, or films. It encompasses various elements like title sequences, commercials, and more. By utilising principles of video production, visual effects, and animation, motion graphics bring images to life and create an illusion of movement. Compared to static images, motion graphics have a greater impact and are more memorable. With the advancements in technology and the rise of digital platforms, motion graphics have gained popularity as a career option.
Contents:
- 1) What is Motion Graphics?
- 2) What Does a Motion Graphic Designer Do?
- 3) Where Do Motion Graphic Designers Work?
- 4) What Skills Do Motion Graphic Designers Need?
- 5) How to Become a Motion Graphic Designer?
- 6) Motion Graphic Designer's Salary and Job Outlook
- 7) Conclusion
1. What is Motion Graphics?
Motion Graphics is a specialised design field that focuses on creating artwork for web, television, and film. It utilises principles of video production, visual effects, and animation to bring images to life and create the illusion of movement. Motion graphics are often used in title sequences, commercials, and other visual media. They have a greater impact and are more memorable compared to static images. The increasing use of digital platforms and technological advancements have made motion graphics a popular career choice.
2. What Does a Motion Graphic Designer Do?
A motion graphic designer is responsible for using cinematic techniques, such as video and special effects, to create engaging artwork. They collaborate with clients and managers, follow creative directives, and work alongside fellow designers to achieve the goals outlined in the company's creative strategy. Their day-to-day tasks may involve incorporating a creative brief into multimedia solutions, conceptualising video content for websites and social media platforms, managing and editing graphics, designing interactive digital content, and creating offline solutions using augmented reality.
Take a look at the work of our AND learner, Bibin S, on the Brand Identity Project where he exhibited his strong understanding of the motion graphic design space.
3. Where Do Motion Graphic Designers Work?
Motion graphic designers work in various industries such as creative agencies, advertising agencies, PR consultancies, software and web development companies, production and media houses, marketing agencies, game design firms, and even non-governmental organisations. They cater to clients' creative requirements, collaborate with their teams to execute creative deliverables, and may choose to work as entrepreneurs after gaining experience.
4. What Skills Do Motion Graphic Designers Need?
To excel in motion graphics, designers need to have a flair for creativity and a passion for design. They should have a strong foundation in imagery, colour theory, and visualisation, which can be obtained through design courses. Additionally, they require soft skills like interpersonal skills, teamwork, and collaboration.
Organisational skills are crucial for managing the production process, and a deep understanding of 2D and 3D modelling is essential for creating impactful motion graphics. Keeping up with new-age skills such as design thinking, problem-solving, and experiential marketing is also important. Proficiency in tools like After Effects, Final Cut Pro, and Cinema 4D is necessary to achieve desired outcomes.
5. How to Become a Motion Graphic Designer?
To pursue a career in motion graphics, aspiring designers can opt for courses in Communication Design or Motion Graphics. These courses cover foundational aspects such as colour theory, design principles, visualisation, art history, and motion graphics concepts. Building a comprehensive portfolio that showcases proficiency and achievements is crucial. Aspirants should start creating their visual library of photographs, videos, GIFs, music, etc., while also learning various tools and software. Staying updated with the latest developments and trends in the field is essential to maintain a competitive edge.
6. Motion Graphic Designer's Salary and Job Outlook
In India, the salary of an entry-level motion graphic designer typically ranges between INR 3 lakhs per annum and INR 10 lakhs per annum, with 4.75 lakhs being the average. The demand for motion graphics in India is expected to grow due to trends like gamification in e-learning and the rise of new-age media platforms such as OTT and esports. As computer hardware and technologies continue to evolve, there will be a greater need for skilled professionals capable of producing high-quality graphics and meeting the demand.
7. Conclusion
If you possess a creative mindset and are fascinated by the world of design, a career in motion graphics may be ideal for you. The increasing imagination of creative artists and the growing budgets allocated to multimedia production ensure continued demand for skilled professionals in this field, making it a sought-after career option in India and abroad. By staying updated with the latest trends and continuously improving your skills, you can establish yourself as a successful motion graphic designer.
8. Next Steps:
Ready to get started with motion graphic design? Here are some additional resources you can consider:
- Watch this session by design veteran and AND’s Academic Head, Prachi Mittal, and our Course Lead, Soumya Tiwari.
- Talk to a course advisor to discuss how you can transform your career with one of our courses.
- Pursue our Graphic Design courses - all courses are taught through live, interactive classes by industry experts, and some even offer a Job Guarantee.
- Take advantage of our scholarship and funding options designed to alleviate any financial barriers on your path toward career transformation.
Note: All information and/or data from external sources is believed to be accurate as of the date of publication.
