Read this to learn smart ways for designers to protect their artwork online using watermarking, copyright registration, metadata, and trusted platforms to prevent theft.
Creating unique artwork is not a walk in the park. Designers invest their time, energy, focus, creativity, and a lot more into crafting stunning visuals. Although AI has made it easier, creative professionals still have to engage in extensive brainstorming to produce truly distinct designs. However, once a masterpiece goes online, it becomes vulnerable to various risks.
Being a designer, you can’t afford to face any threat to your work, as it’s your identity, reputation, and livelihood all at once. That’s why protecting your designs online is no longer just a formality or a choice but a crucial necessity. But why does this protection matter so much, and how exactly do you do it effectively?
If you are interested in knowing the answers, read on. In this article, we give you not only reasons to safeguard your artwork but also some practical ways to do it.
So, let’s set off on a highly informative journey.
Why Do Designers Need To Protect Their Artwork?
Creating good design takes time and effort. But, those aren’t the only reasons why artwork must be protected in today’s digital-first world. Here is why designers like you should take care of what you create, share, and post online:
1. Avoiding Identity Theft
When your designs are easily accessible online, anyone can steal them without your knowledge. This also opens doors for fraudsters to impersonate your identity. They can create fake accounts in your name and use your work to appear legitimate. They might even use your work on controversial or banned platforms, putting your identity at further risk
2. Safeguarding Digital Rights
Everything you create belongs to you and is seen as your creative asset. When someone uses your designs without your permission, they actually claim to be the owner of your visuals and break copyright rules. As a designer, you can’t allow anyone to take ownership of your work. That’s why it becomes necessary to protect your design so that no one can infringe on your digital rights.
3. Preventing Reputation Damage
Reputation damage is also a big danger associated with the theft of your designs. Unauthorized edits, inappropriate placements, and misleading use of your visuals can hurt your credibility. So, if you don’t take any proactive steps, you may lose your hard-earned reputation and end up struggling for a long time to regain it.
4. Enjoying Full Work Royalties
One more prominent reason to safeguard your illustrations, paintings, or digital sketches is to ensure you receive full royalties for what you produce. Being a hardworking designer who spent years learning and perfecting your craft, you deserve every credit and financial reward for your work. And that’s only possible if you make sure that others don’t illegally profit from your creations.
Effective Ways Designers Can Use to Protect Their Work Online
Now that you are familiar with why you need to protect your work, let’s move to some effective and practical protection methods that you can use to safeguard your artwork online.
1. Upload Watermarked Designs
The simplest step to prevent visual theft is to watermark your designs before uploading. When you add your logo or any other protective visible mark, it serves as a clear indication that the work belongs to you. At the same time, it also acts as an alert to potential offenders. So, you must do it at all costs. Here are some useful tips regarding this.
- Place the watermark where it’s hard to remove.
- Keep it semi-transparent to keep the visual clean.
- Add your name, logo, and website link to it.
- Keep the watermarks consistent across all the visuals.
2. Disable Easy Downloading On Your Site
Another helpful trick is to stop people from directly saving your professional photos from your website. This involves doing two main things: disabling right-click and blocking screenshots.
These small steps ensure that no one accesses your artwork from your site without your permission. And doing so is pretty easy, requiring you to just:
- Install a dedicated plugin if you use a CMS.
- Add a custom HTML script before the closing body.
However, if you are not good at basic website management, you can also ask an expert developer to do it for you.
3. Prioritize Copyright Registration
Copyright registration is one of the most effective ways to protect your designs. It’s especially useful when someone tries to claim your work as their own without your consent. Once your work is registered with a national or international copyright agency, it gives you legal proof of ownership.
Consequently, you can take strict action against whoever infringes on your rights. Here is how you can file for a copyright:
- Prepare your artwork files with basic information.
- Choose an easily accessible copyright office.
- Fill out the registration form if provided.
- Submit the necessary fees to get registered.
- And finally, receive a confirmation providing your ownership.
This simple process ensures that your work is legally protected and you retain control over it.
4. Use Invisible Digital Signatures
Besides copyright registration, there is another way to prove your ownership when your work is stolen. You can use invisible digital signatures on each of your creations. They can’t be seen by the naked eye but can easily be created and detected through advanced tools. And guess what? Many such tools are usually easy and free to use.
When using most of them, you only have to:
- Create a unique digital signature.
- Embed it into your designs using the tool.
- Save photos in the desired format.
You can use the same digital tool to detect the inserted mark when needed to prove your ownership of your work.
5. Add Your Ownership In Image Metadata
As a creative professional, you might be familiar with image metadata. It could be of great help when protecting your artwork. Basically, it’s hidden information stored within your digital picture files. It is usually of three types, as mentioned below:
- Descriptive: It gives basic insights into the image, such as title, caption, and keyword.
- Technical: It includes technical details about the picture, like file type, size, camera settings, creation date, or editing software used.
- Administrative: It contains information related to copyright, ownership, and usage rights of the photo.
Among them, the administrative metadata is what enables you to add another layer of protection to your designs. It allows you to present yourself as an owner and add usage rights to prevent unauthorized use. You can hide your name and brief copyright guidelines in it. This way, it becomes even easier to prove your ownership in the event of any incident involving the unauthorized use of your artwork.
6. Regularly Check For Unauthorized Use
Taking early precautions is important, but regularly checking for unauthorized use of your work is even more crucial. If you don’t know who is using your artwork without permission, you can’t stop them. Hence, it’s smart to make a habit of running regular checks to spot misuse and take action promptly.
Monitoring social media can be helpful, but a more effective approach is to search by image, using your designs as a reference. Here is a simple step-by-step process of how to do this:
- Go to the advanced reverse image search tool.
- Upload your design and let the tool scan for matches.
- Review the results and check where the exact design appears online.
- Identify the sources making unauthorized use of your artwork.
This way, you can create a list of all the sources using your work without your permission and gain solid proof against them.
7. Connect With Image Tracking Companies
If you want to take a more professional approach towards safeguarding your designs, you can opt to work with trusted image tracking companies. They specialize in monitoring the internet for copies of your images and provide instant alerts if any are found. However, this is a paid service, best suited for creators who can afford it.
If you decide to invest in these services, you can expect to receive the following:
- Peace of mind.
- Enhanced confidence in your work’s safety.
- Evidence for legal action, if needed.
8. Work With Trusted Clients And Platforms
One more thing to consider is to always work with reliable clients and platforms. Why? They provide rules, contracts, and security measures that ensure the protection of your artwork. As a result, the risk of theft or misuse is significantly reduced.
So, whether it’s someone asking you to send your high-resolution samples or a site offering you an opportunity to showcase your creative projects, stay alert. Before taking any step,
- Verify the client’s or platform’s reputation.
- Check for contracts or agreements.
- Discuss licensing terms clearly.
Together, these small proactive practices keep you safe from facing any incident of visual theft later.
Wrapping It Up
In a nutshell, you can easily protect your creative visuals by following a few effective techniques. These include watermarking, invisible digital signaturing, adding ownership in metadata, registering copyright, and disabling easy downloading on your site. Besides that, practices like monitoring the use of your artwork, hiring an image tracking company, and verifying clients and platforms before sharing your work are also helpful. We hope that you will take these steps seriously to safeguard your creations.
