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Design Glossary

Design Blog

Design Blog

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A/B Testing

A/B testing refers to the method of comparing two versions of any product or service to check which one is performing better in terms of features and functions. It is use...

Accent Wall

An accent wall refers to a distinct wall with a different color, texture, or pattern in comparison to the other walls in a room. The purpose of an accent wall is to break...

Adaptive Design

Adaptive design in UI UX refers to when specific versions of interface layouts are created for different devices. It is used to create specific and fixed layout interface...

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Backsplash

Backsplash refers to the panel behind a sink or a stove. It is an extension of the countertop and covers the wall between the kitchen counter and upper cabinets. It can b...

Balance

Balance in graphic design is the distribution of graphical weight among components to create a visually cohesive look. It is used to......

Baseline

Baseline is the invisible line that letters sit on in typography. It is the line where most letters rest, not counting letters with tails like g, j, p, q, and y. The base...

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Cabinet

A cabinet is a type of furniture with doors, shelves, and drawers for storage. They help organize and hide items while keeping spaces neat. Cabinets come in many sizes...

Call To Action

A call to action (CTA) refers to an interactive UI design element, that requires a user to perform a certain action, such as signing up for a newsletter, filling up a for...

Card Sorting

Card sorting is a user research method used in UX design to understand how users organize information. In this process, users group related items together and give names ...

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Dark Patterns

Dark patterns are deceptive design techniques that manipulate users into taking actions they didn't intend to take, or that benefit an organization at the user's expense....

Daybed

A daybed is a dual-purpose piece of furniture that functions both as a bed and a sofa. It has a backrest and sides, making it comfortable for lounging or sleeping....

Decision Matrix

A decision matrix is an analysis tool that uses weighted criteria to evaluate and choose between multiple alternatives. It provides a structured method to identify the be...

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Eclectic Interior Design

Eclectic interior design refers to the art of decorating a space by blending different styles, colors, and patterns. It combines the old with the new...

Empathy Map

An empathy map is a tool used in user experience (UX) design that helps you analyze how the audience behaves, thinks, and interacts. It is user-centric, putting users fir...

End User

End users refer to the individuals who are the final users of the product; often someone for whom a product is being developed. They interact with a particular product an...

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Feature Wall

A feature wall is often a dramatic focal point that helps create more dimension and visual interest in a room. It uses a pop of color, texture, or pattern to create a dis...

Fidelity

Fidelity in UI/UX design refers to the level of detail and functionality represented in a design prototype or mockup. It determines how closely a design resembles the fin...

Fitts’ Law

Fitts' Law is a model that predicts human movement. It says that the time to move to a target depends on two things: the distance to the target and the size of the target...

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Gamification

Gamification refers to the act of adding game-like elements in a non-game environment. It is a powerful tool that aims to increase interactivity and engagement. Leaderboa...

Gestalt Principles

Gestalt Principles explain how people group and understand visual information. As per it, instead of seeing separate parts, we tend to see organized, meaningful patterns....

Golden Ratio

The golden ratio is also known as the golden mean. It is an irrational number with a value of 1.618 that is derived by calculating the ratio of two numbers. The golden ra...

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Hamburger Menu

A hamburger menu is a navigation menu made of three horizontal lines stacked on top of each other. It looks like a hamburger, hence the name. When users tap or click this...

Harmony

Harmony in graphic design is one of the most important visual principles. It helps to create a unified and harmonious design composition. Harmony represents the planned...

Heatmap

Heatmap is the visual representation of how users interact with a website or app. It uses colors to indicate the engagement levels on a particular page. Warm colors indic...

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Icon

An icon is a small graphic symbol that represents an idea, action, or object. Icons use simple shapes and minimal details to communicate meaning quickly. They help users ...

Ideation

Ideation is the process of generating ideas to find the best one to base a product or service on. It focuses on creating a seamless user experience and user interface thr...

Illustration

Illustration is a visual element that is used to present or interpret a written word. It is also a decorative element that is used to present certain ideas. Illustrations...

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Kerning

Kerning is the space between characters in a design. It is an important concept that helps graphic designers improve the legibility, readability, and visual appeal of the...

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Landing Page

A landing page is a standalone webpage designed to propel visitors into taking certain actions. It is often described as a page where potential consumers can land and hav...

Layers

In graphic design, layers are like stacked sheets of transparent paper. They allow designers to separate different elements of a design, such as text, background colors, ...

Leading

Leading refers to the amount of space between the lines. In graphic design, it is also known as the ‘line space’ - the distance between the baselines of two lines of tex...

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Margin

Margin is the empty space between the edge of a page and the main content area. It creates breathing room around text, images, and other design elements. Margins help......

Mental Model

A mental model is the internal representation users have about how a system, product, or interface should work based on their past experiences and expectations. It shapes...

Menu Bar

A menu bar is the graphical user interface element that organizes and offers access to various features, commands, or navigation options in applications or websites. It i...

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Navigation Bar

Navigation Bar refers to the user interface element that guides the user in navigating a website. It is often also called the navbar, menu, header, footer, or navigation ...

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Ombre

Ombre is a French word that translates to “shaded.” It means blending one shade or tone of color with another, usually going from dark to light...

Opacity

Opacity in graphic design refers to how opaque or transparent an object is in a design. It is the visual property that is responsible for deciding how much light passes...

Ottoman

Ottoman refers to a low, upholstered stool that is used in various ways. In interior design, it can be used as a footrest, extra seating, and sometimes even a table. Otto...

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Pallets

A pallet refers to a flat transport structure often used to provide a stable base for goods being lifted to move them. Commonly made of wood...

Pantone

Pantone is a system that is commonly used in graphic design and enables color matching to help designers as well as businesses use uniform colors across products and bran...

Paper Prototyping

Paper prototyping is the method of creating low-fidelity, hand-sketched, or hand-drawn models for a product or service. It is used to test designs and visualize concepts ...

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Raster Images

Raster images are also known as bitmap images. They consist of a matrix or grid of pixels. Each pixel is the smallest unit of an image, arranged in rows and columns, with...

Reflection Symmetry

Reflection symmetry, also known as mirror symmetry, occurs when one half of a design mirrors the other half across a central axis. This type of symmetry creates a sense o...

Resolution

Resolution in graphic design refers to the measurement of pixels per inch. It is directly related to an image's clarity, detail......

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Saturation

Saturation, also known as “chroma”, refers to the purity or intensity of a color. It is an indication of how bright or dull a color appears. Fully saturated colors...

Scale

Scale in interior design refers to the size of objects relative to the space they are in. It helps decide if furniture and decorations fit well in a room. ...

Sconce

A sconce is a fixed wall-mounted light. It is used to direct light upward and downward while keeping the light source partially hidden. Earlier, people used sconces to ho...

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Tableau

Tableau is derived from a French word meaning “picture.” It is a visually appealing arrangement of different elements, colors, and textures that aim to create a narrative...

Tassel

A tassel is a bundle of threads or cords hanging from one point. They have long been used to add style and texture to different items. ...

Texture

Texture is generally defined as how something feels. However, in graphic design, texture refers to the visual tone of the design and represents the ...

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UI UX Design

UI UX design refers to the overall design process of developing digital products such as websites, apps, and software. It comprises two disciplines UI (User Interface) an...

Usability

Usability is a widely-used term in the UI UX design field and refers to how easily users can interact with a website, application, or any software. It indicates how well ...

User Flow in UI UX Design

User flow is a visual representation of the path users take to complete a specific task. It maps out each step, decision point, and screen transition from entry point to ...

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Value

Value in graphic design refers to the relative lightness or darkness of a color or an image. It is a fundamental design element that helps designers establish hierarchy a...

Vector Graphics

Vector graphics, or vector images, are created using mathematical equations to define lines, shapes, and curves....

Vibrance

Vibrance is a color adjustment tool that increases the intensity of muted colors while protecting the already saturated colors and tones. This enhancement brings life to ...

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Wainscoting

Wainscoting is special wall paneling that covers the bottom part of a room’s walls, usually from the floor up to about one‑third or half the wall. In the early 16th centu...

Wall Lamp

A wall lamp is a lamp that attaches directly to a wall. It provides lighting without taking up floor or table space. Wall lamps can be used for ambient or accent lighting...

Wardrobe

A wardrobe is a tall cabinet used to store clothes, shoes, and accessories. Before built-in closets became common, wardrobes were the main storage option. ...

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