Learn how visual storytelling helps designers create work that communicates clearly, builds emotion, and leaves a lasting impact
What happens when design stops chasing beauty and starts chasing meaning? That’s exactly what this masterclass unpacks. This video by Jayesh Joshi, Senior Art Director at VIRTUE, delves into the world of visual storytelling in design, exploring how strong visuals truly work when powered by narrative, context, and intention.
Hosted by AND Academy as part of its Kaleidoscope series, the session brings together industry insight, real-world brand examples, and a sharp creative lens. At the center is Jayesh, a digital artist and art director, breaking down how visual communication becomes effective only when it makes people stop, feel, and stay, not just look.
What You’ll Learn (And Why It Matters)
This video is about why storytelling is the backbone of memorable design, whether you’re creating for brands, films, music, or digital platforms. It isn’t a theory-heavy lecture, but a practical mindset shift.
You’ll learn why every visual already communicates something, but only a few actually stay with us. Jayesh introduces five core pillars of Brand building that shape powerful narratives: purpose, positioning, personality, perception, and promotion. These aren’t buzzwords. They’re filters to judge whether your work will be remembered or ignored.
Through comparisons like The Dark Knight vs. The Batman and brands like The Whole Truth vs. Max Protein, the session reveals how context completely changes perception even when the product or character stays the same.
The biggest takeaway?
Design isn’t just about what people see. It’s about what they understand and remember.
Why You Should Watch the Full Video
Most importantly, you’ll understand how to think like an art director, not just execute like a designer.
Because this video doesn’t just teach you how to design.
It teaches you how to be intentional.
If you’re a designer, marketer, creator, or brand builder struggling to cut through noise, this session shows you how narrative turns visuals into experiences.
As Jayesh Joshi puts it perfectly:
“Beauty holds the eyes. Narrative holds the mind.”
Watch the full video to see how great design stops shouting and starts being remembered!
