{"id":14318,"date":"2024-10-03T21:07:28","date_gmt":"2024-10-03T21:07:28","guid":{"rendered":"https:\/\/www.andacademy.com\/resources\/?post_type=glossary&p=14318"},"modified":"2026-02-27T10:27:09","modified_gmt":"2026-02-27T10:27:09","slug":"tracking","status":"publish","type":"glossary","link":"https:\/\/www.andacademy.com\/resources\/glossary\/graphic-design\/tracking\/","title":{"rendered":"Tracking"},"content":{"rendered":"

Tracking refers to the uniform space adjustment between all the characters of a block of text. It is also known as letter spacing and is used to uniformly increase or decrease the space between the characters. Tracking is an important concept for graphic designers<\/a> as it impacts the overall quality and density of text in a design.<\/p>\n

Visual spacing is essential to make a piece of design readable. Tracking is used to ensure that, in a selected piece, all the characters are spaced evenly to improve readability. It is important to consider font type and size while tracking to achieve optimal results. <\/p>\n

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Not to be confused with<\/h3>\n<\/div>\n
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Kerning<\/strong><\/p>\n

It refers to the space between individual characters in a piece of text.<\/p>\n<\/p><\/div>\n

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Leading<\/strong><\/p>\n

It refers to adjusting the spaces between the lines in a block of text.<\/p>\n<\/p><\/div>\n

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Importance of Tracking in Typography Design<\/h2>\n

In typography<\/a>, tracking is essential to adjust the space between characters, especially, when working with headings, sub-headings, and highlighted text. It focuses on the entire block of text and ensures the following:<\/p>\n