{"id":16969,"date":"2025-01-24T03:43:24","date_gmt":"2025-01-24T03:43:24","guid":{"rendered":"https:\/\/www.andacademy.com\/resources\/?post_type=glossary&p=16969"},"modified":"2026-02-27T10:26:32","modified_gmt":"2026-02-27T10:26:32","slug":"empathy-map","status":"publish","type":"glossary","link":"https:\/\/www.andacademy.com\/resources\/glossary\/ui-ux-design\/empathy-map\/","title":{"rendered":"Empathy Map"},"content":{"rendered":"

An empathy map is a tool used in user experience (UX) design that helps you analyze how the audience behaves, thinks, and interacts. It is user-centric, putting users first in all aspects of design. Empathy maps<\/a> help teams gain a deeper understanding of users, fostering better communication and collaboration.\n<\/p>\n

Empathy mapping is widely used by strategists and UX designers as part of the design-thinking process<\/a> to create the best possible experience for users. It aligns with the first step in the design-thinking process and helps identify opportunities for creating effective products or services.\n<\/p>\n

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Not to be confused with<\/h3>\n<\/div>\n
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Journey Map<\/strong><\/p>\n

\nA journey map gives you an entire view of the user experience from beginning to end.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n

How to Create an Empathy Map<\/h2>\n