- \r\n
- What is a user persona?<\/a><\/li>\r\n\r\n\r\n\r\n
- The 3 main types of user personas<\/a><\/li>\r\n\r\n\r\n\r\n
- User persona examples to guide and inspire you<\/a><\/li>\r\n\r\n\r\n\r\n
- How to get started with your own user personas <\/a><\/li>\r\n\r\n\r\n\r\n
- Key takeaways and additional resources <\/a><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n
If you want to jump straight to the examples, just use the clickable menu. <\/p>\r\n\r\n\r\n\r\n
What is a user persona?<\/h2>\r\n\r\n\r\n\r\n
In UX, a user persona represents a specific segment of your target audience. It captures key characteristics and data points that help you understand the user\u2019s needs, goals, and values, as well as the challenges they face. <\/p>\r\n\r\n\r\n\r\n
Personas are based on real data gathered through user research. As such, they should accurately reflect the different people you\u2019re designing for. This is crucial for following a user-centered UX design process<\/a> and making decisions that will benefit the end user. <\/p>\r\n\r\n\r\n\r\n
User personas can take many different forms and layouts. But, no matter what type of persona you create, it will usually include:<\/p>\r\n\r\n\r\n\r\n
- \r\n
- A name<\/li>\r\n\r\n\r\n\r\n
- A descriptive headline summarising who your persona represents\u2014for example, \u201cA tech-savvy millennial passionate about sustainability and fitness.\u201d<\/li>\r\n\r\n\r\n\r\n
- Demographic data such as age group, location, and employment status (this will depend on what\u2019s relevant for your product)<\/li>\r\n\r\n\r\n\r\n
- The persona\u2019s goals and objectives in relation to a particular product or context\u2014for example, keeping fit or saving money<\/li>\r\n\r\n\r\n\r\n
- Their values and motivations<\/li>\r\n\r\n\r\n\r\n
- Challenges and pain points they face in relation to their goals<\/li>\r\n\r\n\r\n\r\n
- Details about their behaviors, preferences, habits, and lifestyle choices (again, in relation to the specific context you\u2019re designing for)<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n
Creating user personas helps you to empathize with your end users, understand what problems they need you to solve, and ultimately design products that they value and enjoy. <\/p>\r\n\r\n\r\n\r\n
If you\u2019d like to dive deeper into what user personas are and why they\u2019re important, check out this post: What Is a User Persona and How Do You Create One?<\/a><\/p>\r\n\r\n\r\n\r\n
![](\"https:\/\/www.andacademy.com\/resources\/wp-content\/uploads\/2024\/03\/image3-1.gif\")
<\/figure><\/a>\r\n\r\n\r\n\r\nThe 3 main types of user personas<\/h2>\r\n\r\n\r\n\r\n
There are three main types of user personas: traditional personas, goal-based personas, and role-based personas. All of them channel the end user\u2019s perspective, but they do so through a unique lens. <\/p>\r\n\r\n\r\n\r\n
i. Traditional user personas<\/h3>\r\n\r\n\r\n\r\n
Traditional or standard user personas provide a general overview of the target user, encompassing demographic data, defining characteristics, and a summary of their needs, goals, motivations, and pain points.<\/p>\r\n\r\n\r\n\r\n
Compared to goal-based and role-based personas, traditional user personas tend to be more general. They build out a high-level profile of the target user without exploring any one particular aspect too closely. <\/p>\r\n\r\n\r\n\r\n
ii. Goal-based user personas<\/h3>\r\n\r\n\r\n\r\n
Goal-based personas are less concerned with the target user\u2019s demographic profile. Rather, they focus on what the user wants to accomplish through the product. <\/p>\r\n\r\n\r\n\r\n
Goal-based personas consider what tasks the user needs to complete, the general outcomes they want to achieve, and what motivates them to pursue their goals. They also explore the challenges and pain-points that prevent the user from reaching their desired outcomes.<\/p>\r\n\r\n\r\n\r\n
Framing your personas in this way encourages you to focus on product functions and features. <\/p>\r\n\r\n\r\n\r\n
iii. Role-based user personas<\/h3>\r\n\r\n\r\n\r\n
Role-based personas consider your target users through the lens of the role they hold, usually within a company or organization. Such personas explore the tasks, responsibilities, and objectives the user has within their role, and subsequently, what they need in order to perform their role effectively.<\/p>\r\n\r\n\r\n\r\n
Role-based personas are useful when creating B2B products. They help you to explore how a product can meet the needs of different stakeholders and, therefore, the company\u2019s overall objectives. <\/p>\r\n\r\n\r\n\r\n
Now that you\u2019re familiar with the different persona types, let\u2019s explore some examples.<\/p>\r\n\r\n\r\n\r\n
User persona examples to guide and inspire you<\/h2>\r\n\r\n\r\n\r\n
We\u2019ve gathered five examples of user personas, as featured in real UX designer portfolios<\/a>, to showcase how user personas are made, where they fit into the overall design process, and why they\u2019re such a valuable tool. <\/p>\r\n\r\n\r\n\r\n
i. Social Eater user personas for Airbnb, created by Susana Charm<\/h3>\r\n\r\n\r\n\r\n
The project:<\/h4>\r\n\r\n\r\n\r\n
As part of an exploratory research project, UX designer Susana Charm was tasked with identifying a potential new market opportunity for Airbnb. A key step in the project was creating user personas to represent this new target market and consider how Airbnb might serve their needs. <\/p>\r\n\r\n\r\n\r\n
The process:<\/h4>\r\n\r\n\r\n\r\n
Susana and the team conducted thorough research comprising surveys, user interviews, and competitor analysis. <\/p>\r\n\r\n\r\n\r\n
Through their research, they identified a niche user group they call \u201csocial eaters\u201d: people who are interested in either attending or hosting home-cooked dining experiences. <\/p>\r\n\r\n\r\n\r\n
The user personas: <\/h4>\r\n\r\n\r\n\r\n
To capture their research findings, they created two user personas:<\/p>\r\n\r\n\r\n\r\n
- \r\n
- Primary persona: Shirley Jenson, the party host<\/li>\r\n\r\n\r\n\r\n
- Secondary persona: Luren Charm, the dinner guest<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n
![\"Primary](\"https:\/\/www.andacademy.com\/resources\/wp-content\/uploads\/2024\/04\/2-9.webp\" "\\"Primary")
<\/figure>\r\n\r\n\r\n\r\n![\"Secondary](\"https:\/\/www.andacademy.com\/resources\/wp-content\/uploads\/2024\/04\/3-8.webp\" "\\"Secondary")
<\/figure>\r\n\r\n\r\n\r\nSource: Susana Charm\u2019s UX portfolio<\/p>\r\n\r\n\r\n\r\n
Each persona features a concise demographic profile detailing the user\u2019s age, occupation, marital status, and location; a background summary to provide further context; an overview of the users\u2019 goals, pain points, and interests; and a user quote.<\/p>\r\n\r\n\r\n\r\n
To make the personas actionable, Susana has also included a section titled \u201cHow can we serve\u201d. This explores the goals each persona would like to accomplish when using Airbnb for social eating. <\/p>\r\n\r\n\r\n\r\n
The user personas were used to prototype an event creation and management platform that integrates with Airbnb venue booking.<\/p>\r\n\r\n\r\n\r\n
You can read the full project case study on Susana Charm\u2019s portfolio website<\/a>.<\/p>\r\n\r\n\r\n\r\n
ii. Money Manager app user personas created by Rishabh Gagneja<\/h3>\r\n\r\n\r\n\r\n
The project:<\/h4>\r\n\r\n\r\n\r\n
Money Manager is a mobile app used for personal budgeting and expense tracking. UX designer Rishabh Gagneja completed an unsolicited redesign of the app for his portfolio, following the design thinking process<\/a> from start to finish. <\/p>\r\n\r\n\r\n\r\n
As part of the \u2018empathise\u2019 phase, Rishabh conducted user research to inform the creation of user personas. <\/p>\r\n\r\n\r\n\r\n
The process:<\/h4>\r\n\r\n\r\n\r\n
Rishabh started his research by getting to know Money Manager\u2019s existing user base. He read reviews by real users on the Play Store to identify what people like and dislike about the app. He then conducted six user interviews to delve deeper into how people use the app to track their expenses. <\/p>\r\n\r\n\r\n\r\n
The user personas: <\/h4>\r\n\r\n\r\n\r\n
Based on his findings from the research phase, Rishabh created two user personas:<\/p>\r\n\r\n\r\n\r\n
- \r\n
- Rahul Singh, a college student<\/li>\r\n\r\n\r\n\r\n
- Daya Singh, a housewife <\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n
![\"User](\"https:\/\/www.andacademy.com\/resources\/wp-content\/uploads\/2024\/04\/4-7.webp\" "\\"User")
<\/figure>\r\n\r\n\r\n\r\n![\"User](\"https:\/\/www.andacademy.com\/resources\/wp-content\/uploads\/2024\/04\/5-7.webp\" "\\"User")
<\/figure>\r\n\r\n\r\n\r\nSource: Medium<\/p>\r\n\r\n\r\n\r\n
Rishabh\u2019s Money Manager user personas are heavily goal-based, exploring how each persona interacts with the app, the tasks they want to accomplish while using it, and the pain-points they face with the current design of the app. <\/p>\r\n\r\n\r\n\r\n
Each persona also includes a story, providing a first-hand snapshot into what the user\u2019s day-to-day life looks like and the role the Money Manager app plays in helping them achieve their goals. This fosters empathy and makes the personas memorable and relatable.<\/p>\r\n\r\n\r\n\r\n
Based on these personas, Rishabh went on to define the problems he wanted to solve with the app redesign, conduct competitor analysis, and ideate potential solutions.<\/p>\r\n\r\n\r\n\r\n
You can read all about Rishabh\u2019s Money Manager app redesign here<\/a>.<\/p>\r\n\r\n\r\n\r\n
iii. Bumble BFF user personas created by MacKenzie Legg<\/h3>\r\n\r\n\r\n\r\n
The project:<\/h4>\r\n\r\n\r\n\r\n
Bumble BFF is a mode within the Bumble dating app that helps people make new friends. As part of her UX design<\/a> studies, designer MacKenzie Legg explored how the app could be adapted and improved to provide additional value during the Covid-19 pandemic. <\/p>\r\n\r\n\r\n\r\n
The process:<\/h4>\r\n\r\n\r\n\r\n
MacKenzie wanted to explore how people were using Bumble BFF to deal with social isolation during Covid-19 restrictions that required them to stay at home. She began her research with user interviews. This enabled her to identify key pain points that Bumble BFF users were experiencing during the pandemic, and to divide users into two distinct groups:<\/p>\r\n\r\n\r\n\r\n
- \r\n
- The Power User: Bumble BFF users who have made multiple connections through the app and use it as their main source of networking.
<\/li>\r\n\r\n\r\n\r\n - The Novice User: Those who have just moved to a new location and are trying the app to make new connections, but haven\u2019t yet made any meaningful connections (meaningful connections are defined as those resulting in more than one meet-up with the same person). <\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n
The user personas: <\/h4>\r\n\r\n\r\n\r\n
To represent the two user segments, MacKenzie created the following personas:<\/p>\r\n\r\n\r\n\r\n
- \r\n
- Isabella, an extroverted undergrad student in her early 20s (a Novice User)<\/li>\r\n\r\n\r\n\r\n
- Brenda, an outgoing working professional in her early 30s (a Power User)<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n
![\"User](\"https:\/\/www.andacademy.com\/resources\/wp-content\/uploads\/2024\/04\/6-7.webp\" "\\"User")
<\/figure>\r\n\r\n\r\n\r\n![\"User](\"https:\/\/www.andacademy.com\/resources\/wp-content\/uploads\/2024\/04\/8-7.webp\" "\\"User")
<\/figure>\r\n\r\n\r\n\r\nSource: MacKenzie Legg\u2019s portfolio<\/p>\r\n\r\n\r\n\r\n
MacKenzie\u2019s Bumble BFF user personas are less focused on demographic details, providing only the persona\u2019s age and occupation. Instead, they focus more on the target users\u2019 personality traits, goals, behaviours, and pain-points. <\/p>\r\n\r\n\r\n\r\n
The personas also include a section detailing how the user feels, with statements such as \u201cFeels energised about meeting new people, cautious about online security\u201d and \u201cFeels disconnected from her community, feels awkward about asking people to connect virtually.\u201d <\/p>\r\n\r\n\r\n\r\n
This helps to bring the personas to life, tuning in to the emotions and challenges of the real Bumble BFF users they are designed to represent. <\/p>\r\n\r\n\r\n\r\n
Learn more about MacKenzie\u2019s Bumble BFF case study and how she used her personas to inform design decisions here<\/a>.<\/p>\r\n\r\n\r\n\r\n
iv. Healthcare app user personas created by Joseph Burford<\/h3>\r\n\r\n\r\n\r\n
The project:<\/h4>\r\n\r\n\r\n\r\n
As the UX designer on a redesign project, Joseph Burford was tasked with improving the accessibility and overall user experience of the Health Passport app\u2014a portal used by members of a children\u2019s foster care team to access and manage children\u2019s medical history. <\/p>\r\n\r\n\r\n\r\n
In its existing state, the app presented challenges related to access, efficiency, intuitiveness, and security. <\/p>\r\n\r\n\r\n\r\n
The process:<\/h4>\r\n\r\n\r\n\r\n
During the discovery phase of the project, Joseph set out to understand the needs, goals, and pain-points of each key member of the foster care team. He conducted 25 in-depth user interviews involving various stakeholders: service coordinators, caregivers, case workers, providers, psychiatrists, and clinic managers. <\/p>\r\n\r\n\r\n\r\n
Throughout the interviews, Joseph uncovered key insights into the main challenges faced by those using the app, such as critical information gaps, fragmented information retrieval, diverse information sources, and communication barriers. <\/p>\r\n\r\n\r\n\r\n
The user personas: <\/h4>\r\n\r\n\r\n\r\n
To represent the main stakeholders whose needs should be factored into the redesign, Joseph created three role-based user personas:<\/p>\r\n\r\n\r\n\r\n
- \r\n
- Dr. Hernandez, the paediatrician<\/li>\r\n\r\n\r\n\r\n
- Lisa, the service coordinator<\/li>\r\n\r\n\r\n\r\n
- Sarah, the caregiver<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<\/figure>\r\n\r\n\r\n\r\n
![\"User](\"https:\/\/www.andacademy.com\/resources\/wp-content\/uploads\/2024\/04\/9-5.webp\" "\\"User")
<\/figure>\r\n\r\n\r\n\r\n![\"User](\"https:\/\/www.andacademy.com\/resources\/wp-content\/uploads\/2024\/04\/10-3.webp\" "\\"User")
<\/figure>\r\n\r\n\r\n\r\nSource: Joseph Burford\u2019s portfolio<\/p>\r\n\r\n\r\n\r\n
Each persona gives a detailed description of the user\u2019s professional background and the challenges they currently face within their role. It then goes on to explore their goals, motivations, and frustrations.<\/p>\r\n\r\n\r\n\r\n
The persona for Sarah, the caregiver, dives even deeper into how the user interacts with the product, outlining the skills and proficiency this particular user should have, as well as the expectations they have within their professional role.<\/p>\r\n\r\n\r\n\r\n
Joseph\u2019s healthcare personas are a combination of goal-based and role-based, focusing primarily on what the users need to achieve in a specific organisation. <\/p>\r\n\r\n\r\n\r\n
Read more about Joseph\u2019s Health Passport redesign project here<\/a>.<\/p>\r\n\r\n\r\n\r\n
v. Mindful OS user personas created by Jake Burke<\/h3>\r\n\r\n\r\n\r\n
The project:<\/h4>\r\n\r\n\r\n\r\n
\u201cSmartphones monopolise attention and consume users\u2019 time much more than they would like.\u201d <\/p>\r\n\r\n\r\n\r\n
That\u2019s the challenge that UX designer Jake Burke set out to address with his Mindful portfolio project. To help users manage how much time they spend using their smartphones, Jake designed an extension of Apple\u2019s iOS 11 that offers handy time-management features without compromising functionality. <\/p>\r\n\r\n\r\n\r\n
The process:<\/h4>\r\n\r\n\r\n\r\n
During the research phase, Jake conducted semi-structured interviews with smartphone users to identify key behaviours and challenges associated with excessive smartphone usage. <\/p>\r\n\r\n\r\n\r\n
Jake found that, despite a tendency to constantly check their smartphones even if they haven\u2019t received a notification, the people he interviewed expressed that they do not want or need to be on their smartphones all day, felt overwhelmed by notifications, and recognised that they used their smartphone excessively but did nothing about it. <\/p>\r\n\r\n\r\n\r\n
The user personas: <\/h4>\r\n\r\n\r\n\r\n
After analysing the user interviews, Jake outlined the main attributes and characteristics that he felt best captured the target audience. Based on those attributes, he categorised his users as follows:<\/p>\r\n\r\n\r\n\r\n
- \r\n
- Users who are conscious of their smartphone overuse and want to reduce usage<\/li>\r\n\r\n\r\n\r\n
- Users who value time away from their phone without consequence<\/li>\r\n\r\n\r\n\r\n
- Users who value productivity and focus<\/li>\r\n\r\n\r\n\r\n
- Users who value getting their information efficiently<\/li>\r\n\r\n\r\n\r\n
- Users who are overwhelmed by notifications <\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n
He then created three user personas to represent people who are negatively affected by smartphones:<\/p>\r\n\r\n\r\n\r\n
- \r\n
- Anne Leung, a university student in her early 20s<\/li>\r\n\r\n\r\n\r\n
- Andre Spencer, a working professional in his early 30s<\/li>\r\n\r\n\r\n\r\n
- Sara Campbell, a stay-at-home mother of three in her 40s<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n
![\"User](\"https:\/\/www.andacademy.com\/resources\/wp-content\/uploads\/2024\/04\/11-3.webp\" "\\"User")
<\/figure>\r\n\r\n\r\n\r\n![\"User](\"https:\/\/www.andacademy.com\/resources\/wp-content\/uploads\/2024\/04\/12-3.webp\" "\\"User")
<\/figure>\r\n\r\n\r\n\r\n![\"User](\"https:\/\/www.andacademy.com\/resources\/wp-content\/uploads\/2024\/04\/13-3.webp\" "\\"User")
<\/figure>\r\n\r\n\r\n\r\nSource: Jake Burke\u2019s portfolio<\/p>\r\n\r\n\r\n\r\n
Jake\u2019s personas are incredibly detailed, providing rich insight into each user\u2019s daily life and tech habits, their values, needs, and goals, and their most relevant personality traits. The personas also give a clear visual breakdown of each user\u2019s social media activity, with progress bars to show which platforms take up most of their time. <\/p>\r\n\r\n\r\n\r\n
With his three core personas in mind, Jake went on to identify concrete pain points within the smartphone interface\u2014such as a cluttered lock screen, too many irrelevant notifications, and a lack of visibility into smartphone usage. <\/p>\r\n\r\n\r\n\r\n
He then created scenarios and storyboards to illustrate how his user personas might experience the various pain points in their daily lives. This enabled him to come up with design requirements and eventually ideate potential solutions.<\/p>\r\n\r\n\r\n\r\n
Read the entire Mindful case study on Jake\u2019s portfolio website<\/a>. <\/p>\r\n\r\n\r\n\r\n
How to get started with your own user personas<\/h2>\r\n\r\n\r\n\r\n
Based on our examples, you now have ample insight into what user personas look like and how they help designers create valuable, user-friendly solutions. <\/p>\r\n\r\n\r\n\r\n
Ready to create your own user personas? Here\u2019s how to get started. <\/p>\r\n\r\n\r\n\r\n
i. Define project goals and conduct research<\/h3>\r\n\r\n\r\n\r\n
First, define clear goals for your project<\/a>. Articulate the problem or challenge you want to solve and why. This will guide your user research efforts and, eventually, your personas. <\/p>\r\n\r\n\r\n\r\n
With a clear idea of what you want to achieve, the next step is to conduct user research. This enables you to get a sense of who your target users are, to learn about their needs, goals, and challenges, and to better understand how they behave in relation to the problem you\u2019re solving and the product you\u2019re designing (or redesigning). <\/p>\r\n\r\n\r\n\r\n
User research typically comprises user interviews, surveys, diary studies, and focus groups. The methods you choose will depend on the time and resources you have available, but each should provide valuable insight into your audience. <\/p>\r\n\r\n\r\n\r\n
ii. Analyze your research data<\/h3>\r\n\r\n\r\n\r\n
Next, analyze your research data to identify patterns and themes, pull out the main problems your users face, and assess differences and similarities within your user base. <\/p>\r\n\r\n\r\n\r\n
For example, you might find that all of your research participants express a common desire to make healthier food choices at lunchtime, but that they have varying motivations for doing so\u2014and that they face different challenges when it comes to achieving this goal. <\/p>\r\n\r\n\r\n\r\n
Based on your analysis, segment your audience into different user types. These will inform your personas. <\/p>\r\n\r\n\r\n\r\n
iii. Create a user persona for each segment<\/h3>\r\n\r\n\r\n\r\n
You\u2019ll now create a unique persona to represent each segment of your user base. <\/p>\r\n\r\n\r\n\r\n
Decide what type of persona to create\u2014traditional, role-based, or goal-based (or a combination of role- and goal-based, similar to Joseph Burford\u2019s healthcare app personas).<\/p>\r\n\r\n\r\n\r\n
Then determine the format and layout your user personas should follow. To help you with this step, we\u2019ve compiled a selection of free user persona templates<\/a>; you can either choose an existing template to customize, or use them as inspiration to create your own. <\/p>\r\n\r\n\r\n\r\n
Fill out each persona with a name, a demographic profile, a descriptive summary, needs, goals, and pain points\u2014and any other information you deem relevant for capturing your end users\u2019 perspectives. <\/p>\r\n\r\n\r\n\r\n
Those are the fundamental steps you\u2019ll need to follow to create effective user personas. For more detailed step-by-step instructions, refer to the how-to section of our complete guide to user personas<\/a>.<\/p>\r\n\r\n\r\n\r\n
Key takeaways and additional resources<\/h2>\r\n\r\n\r\n\r\n
User personas provide an easily digestible summary of your target users\u2019 needs, goals, and pain points. They turn your research data into something human, memorable, and relatable\u2014which is essential for cultivating empathy and making sure you design with real people in mind. <\/p>\r\n\r\n\r\n\r\n
For more tools and resources to help you create meaningful, user-friendly products and experiences, check out these guides: <\/p>\r\n\r\n\r\n\r\n
- \r\n
- 17 Fundamental UX Design Principles and How To Apply Them<\/a><\/li>\r\n\r\n\r\n\r\n
- Everything You Need To Know About Creating Wireframes<\/a><\/li>\r\n\r\n\r\n\r\n
- The Best UX Design Tools and Software To Use in 2024<\/a><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n
Want a professional UX qualification? <\/strong>Consider a UX design course. At AND Academy, you\u2019ll learn all the core principles, tools, and processes you need to excel as a UX designer. From conducting user research to creating user personas, wireframing, prototyping<\/a>, and usability testing\u2014you\u2019ll cover it all with live, expert-led sessions, practical project work, and personalized mentorship. <\/p>\r\n\r\n\r\n\r\n
Here are some other resources that you could use at this stage:<\/p>\r\n\r\n\r\n\r\n
- \r\n
- Watch this session<\/a> by Shiva Viswanathan, Design Head of Ogilvy Pennywise, and Naman Singh, Product Experience Designer at RED.<\/li>\r\n
- Talk to a course advisor<\/a> to discuss how you can transform your career with one of our courses.<\/li>\r\n
- Pursue our UI UX Design course<\/a>which is taught through live, interactive classes by industry experts, and comes with a Job Guarantee.<\/li>\r\n
- Take advantage of our scholarship and funding<\/a> options to overcome any financial hurdle on the path of your career transformation.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n
Note: All information and\/or data from external sources is believed to be accurate as of the date of publication.<\/em><\/p>\r\n","protected":false},"excerpt":{"rendered":"
No matter what kind of product, service, or experience you\u2019re designing, it\u2019s essential to keep your target users in mind. Good UX is about solving problems\u2014and you can\u2019t do that unless you truly understand what problem you want to solve and who you\u2019re solving it for. That\u2019s where user personas come in. They help you […]<\/p>\n","protected":false},"author":6,"featured_media":10675,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25],"tags":[31],"class_list":["post-10501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ui-ux-design","tag-emily-stevens"],"acf":[],"yoast_head":"\n
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