{"id":20875,"date":"2025-11-10T11:00:07","date_gmt":"2025-11-10T11:00:07","guid":{"rendered":"https:\/\/www.andacademy.com\/resources\/?p=20875"},"modified":"2026-02-14T05:59:17","modified_gmt":"2026-02-14T05:59:17","slug":"paytm-ux-design-event","status":"publish","type":"post","link":"https:\/\/www.andacademy.com\/resources\/news-events\/paytm-ux-design-event\/","title":{"rendered":"Watch: The Design Secrets Top UX Experts Don\u2019t Teach You"},"content":{"rendered":"<script type=\"application\/ld+json\">\r\n{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@type\": \"BlogPosting\",\r\n  \"mainEntityOfPage\": {\r\n    \"@type\": \"WebPage\",\r\n    \"@id\": \"https:\/\/www.andacademy.com\/resources\/news-events\/paytm-ux-design-event\/\"\r\n  },\r\n  \"headline\": \"Watch: The Design Secrets Top UX Experts Don\u2019t Teach You\",\r\n  \"description\": \"Get UX Design insights from Paytm\u2019s CDO, Rahul Saini. 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What sticks is the <strong>behavior your product builds in people<\/strong>; the patterns that make them come back again and again.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>Rahul goes beyond theory with <strong>practical, real-world advice<\/strong>:<\/p>\r\n\r\n\r\n\r\n<ul class=\"disc wp-block-list\">\r\n<li><strong>Build creativity from observation:<\/strong> Step away from screens, watch how people behave, and extract meaningful insights.<br><\/li>\r\n\r\n\r\n\r\n<li><strong>Design for everyone:<\/strong> From creating interfaces your mother could use effortlessly to innovating products for mass adoption, design must be for all.<br><\/li>\r\n\r\n\r\n\r\n<li><strong>Rethink trends:<\/strong> Forget fleeting minimalism or maximalism; focus on <strong>solid design philosophy<\/strong> rooted in trust, usability, and simplicity.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>The discussion also touches on one of today\u2019s trending topics: <strong>Gen AI and its role in design<\/strong>. Rahul explains how AI isn\u2019t here to replace designers \u2014 it\u2019s a tool to enhance creativity, streamline workflows, and generate actionable insights. See AI as your collaborator on every project, helping you not just design better, but design smarter.<\/p>\r\n\r\n\r\n\r\n<p>Here\u2019s a glimpse of what you\u2019ll discover in the video:<\/p>\r\n\r\n\r\n\r\n<ul class=\"disc wp-block-list\">\r\n<li><strong>Design Leadership Secrets<\/strong> \u2013 How Rahul scaled Paytm\u2019s design team from a few to 500+ while embedding a unified philosophy across products.<br><\/li>\r\n\r\n\r\n\r\n<li><strong>Fintech Design Strategy<\/strong> \u2013 Turning everyday interactions like payments into trusted, repeatable experiences that build loyal customers.<br><\/li>\r\n\r\n\r\n\r\n<li><strong>Product Design Mastery<\/strong> \u2013 Real-world examples of how small design choices, like simplifying QR code payments, drive massive adoption.<br><\/li>\r\n\r\n\r\n\r\n<li><strong>Future-Proofing with AI<\/strong> \u2013 Using Gen AI and <a href=\"https:\/\/www.andacademy.com\/resources\/blog\/ui-ux-design\/17-best-ux-design-software\/\" target=\"_blank\" rel=\"noopener\">design tools<\/a> to generate ideas, <a href=\"http:\/\/www.andacademy.com\/resources\/blog\/ui-ux-design\/design-thinking-prototype\/\" target=\"_blank\" rel=\"noopener\">prototypes<\/a>, and workflows without losing human creativity.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Whether you\u2019re a budding designer or a seasoned professional, this session is packed with <strong>lessons you won\u2019t find in a textbook<\/strong>. From design philosophy to real-world applications, Rahul\u2019s insights are both inspiring and actionable.<\/p>\r\n\r\n\r\n\r\n<p>If you want to understand <strong>how to design products people truly remember, love, and return to<\/strong>, watching this video isn\u2019t optional \u2014 it\u2019s essential.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>Don\u2019t just read about it; see it in action. Your next breakthrough design might just start here!<\/p>\r\n\r\n\r\n\r\n<p>Watch the full masterclass on YouTube and experience the depth of <a href=\"https:\/\/www.andacademy.com\/resources\/blog\/ui-ux-design\/7-design-thinking-examples\/\" target=\"_blank\" rel=\"noopener\">design thinking<\/a> that shapes products used by millions.<\/p>\r\n\r\n\r\n\r\n<p><em>Note: All information and\/or data from external sources is believed to be accurate as of the date of publication.<\/em><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Design isn\u2019t just about colors, icons, or trends; it\u2019s about behavior, usability, and trust. In this exclusive masterclass, Rahul Saini, Chief Design Officer at Paytm, reveals the insights that have guided one of India\u2019s most influential digital platforms. 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