{"id":6007,"date":"2023-10-03T08:22:00","date_gmt":"2023-10-03T08:22:00","guid":{"rendered":"https:\/\/www.andacademy.com\/resources\/?p=6007"},"modified":"2026-02-13T11:17:20","modified_gmt":"2026-02-13T11:17:20","slug":"types-of-logo-design","status":"publish","type":"post","link":"https:\/\/www.andacademy.com\/resources\/blog\/graphic-design\/types-of-logo-design\/","title":{"rendered":"A Guide to the 7 Different Types of Logo Design (With Examples)"},"content":{"rendered":"\r\n

  • How well-known is the brand you\u2019re designing a logo for? <\/strong>Let\u2019s say you\u2019re designing a logo for a completely new brand that is entirely unknown to the target audience. You\u2019ll want to design a logo that is instantly clear and meaningful\u2014something the viewer can look at and immediately understand. In that case, an abstract logo without any additional context wouldn\u2019t be the best choice. A wordmark logo, on the other hand, or a combination logo, would allow you to emphasise the brand name and build familiarity among your target audience over time.<\/li><\/p>\r\n\r\n\r\n

  • What kind of logos are most common in the industry? <\/strong>Logo design is all about creating something unique\u2014but you can, and should, draw inspiration from competitors. Research similar brands (and their logos) to get an idea of common practices within the target market. This will help you gauge what your target audience is familiar with, allowing you to design a logo that\u2019s meaningful and relevant.<\/li><\/p>\r\n<\/ul>\r\n\r\n\r\n

    Once you\u2019ve decided which type of logo you\u2019ll create, be sure to factor in the six key principles of effective logo design: simplicity<\/strong>, originality<\/strong>, versatility <\/strong>and scalability<\/strong>, clarity <\/strong>and legibility<\/strong>, timelessness<\/strong>,and, of course, brand alignment <\/strong>(which we\u2019ve already touched upon). Also, ensure that the logo maker<\/a> you are choosing aligns with your needs<\/p>\r\n\r\n\r\n\r\n

    How to get started with logo design <\/h2>\r\n\r\n\r\n\r\n

    Now that you\u2019re familiar with the different logo types, you\u2019re one step closer to designing meaningful, memorable logos that truly capture a brand\u2019s personality and resonate with the target audience. <\/p>\r\n\r\n\r\n\r\n

    So what next?<\/strong> If you\u2019d like to learn more about the art of logo design\u2014including 6 fundamental principles that all logo designers must follow\u2014check out our complete introductory guide to logo design. For beginners in the field, checking out our complete guide to typography<\/a> could be a better alternative to get started. <\/p>\r\n\r\n\r\n\r\n

    If you\u2019re ready to get stuck into the creative process, head straight to our practical step-by-step guide where we show you how to design a logo from start to finish. And be sure to check out these logo design trends and ideas for inspiration along the way!<\/p>\r\n\r\n\r\n

    If you’re seeking a structured learning experience in logo design<\/strong>, exploring a graphic design course<\/a> could be a valuable option. We\u2019ve rounded up the best free graphic design courses here<\/a>, as well as a comparison of the most popular paid programs and certifications in this guide.<\/a><\/p>\r\n\r\n\r\n

    Next Steps:<\/h2>\r\n\r\n\r\n\r\n

    For further information, here are some additional resources you can consider:<\/p>\r\n\r\n\r\n\r\n

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    1. Watch this session<\/a> by design veteran and AND\u2019s Academic Head, Prachi Mittal, and our Course Lead, Soumya Tiwari.<\/li>\r\n\r\n\r\n\r\n
    2. Talk to a course advisor<\/a> to discuss how you can transform your career with one of our courses.<\/li>\r\n\r\n\r\n\r\n
    3. Pursue our Graphic Design courses<\/a> – all courses are taught through live, interactive classes by industry experts, and some even offer a Job Guarantee.<\/li>\r\n\r\n\r\n\r\n
    4. Take advantage of the scholarship and funding options that come with our courses<\/a> to overcome any financial hurdle on the path of your career transformation.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n

      Note: All information and\/or data from external sources is believed to be accurate as of the date of publication.<\/em><\/p>\r\n\r\n\r\n\r\n