{"id":7608,"date":"2023-11-20T06:28:19","date_gmt":"2023-11-20T06:28:19","guid":{"rendered":"https:\/\/www.andacademy.com\/resources\/?p=7608"},"modified":"2026-02-13T11:22:51","modified_gmt":"2026-02-13T11:22:51","slug":"complete-guide-to-colour-palettes","status":"publish","type":"post","link":"https:\/\/www.andacademy.com\/resources\/blog\/graphic-design\/complete-guide-to-colour-palettes\/","title":{"rendered":"A Complete Guide to Colour Palettes and How To Use Them"},"content":{"rendered":"\r\n\r\n\r\n<p class=\"wp-block-paragraph\">One of the first, and most important, steps in any design project is choosing a colour palette.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Your colour palette determines the set of colours you\u2019ll apply throughout your design. It shapes the brand identity, impacts the usability and accessibility of your designs, and even influences the emotions and perceptions of your target audience.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Selecting or creating a colour palette isn\u2019t simply a case of throwing a few colours together. You\u2019ll need to consider the relationships between different colours and how they can be combined to create contrast, harmony, and visual balance.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">But, once you\u2019re familiar with the different types of colour schemes, choosing the right hues for your next design project will be a whole lot easier. So without further ado, let\u2019s dive into our guide.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Contents:<\/p>\r\n\r\n\r\n\r\n<ul class=\"disc wp-block-list\">\r\n<li><a href=\"#What\">What is a colour palette or colour scheme?<\/a><\/li>\r\n\r\n\r\n\r\n<li><a href=\"#Some\">Some useful colour palette vocabulary<\/a><\/li>\r\n\r\n\r\n\r\n<li><a href=\"#The\">The 6 colour palettes (with examples)<\/a>\r\n<ul class=\"disc wp-block-list\">\r\n<li><a href=\"#Monochromatic\">Monochromatic colour palettes<\/a><\/li>\r\n\r\n\r\n\r\n<li><a href=\"#Analogous\">Analogous colour palettes<\/a><\/li>\r\n\r\n\r\n\r\n<li><a href=\"#Complementary\">Complementary colour palettes<\/a><\/li>\r\n\r\n\r\n\r\n<li><a href=\"#Split\">Split-complementary colour palettes<\/a><\/li>\r\n\r\n\r\n\r\n<li><a href=\"#Triadic\">Triadic colour palettes<\/a><\/li>\r\n\r\n\r\n\r\n<li><a href=\"#Tetradic\">Tetradic colour palettes<\/a><\/li>\r\n<\/ul>\r\n<\/li>\r\n\r\n\r\n\r\n<li style=\"margin-top:-30px;\"><a href=\"#Tips\">Tips for choosing a colour palette<\/a>&nbsp;<\/li>\r\n\r\n\r\n\r\n<li><a href=\"#Further\">Further reading and resources for designers<\/a>&nbsp;<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">First things first: What exactly is a colour palette?<\/p>\r\n\r\n\r\n\r\n<h2 class=\"intext-cta__blog-title wp-block-heading\" id=\"What\">1. What is a colour palette or colour scheme?<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>A colour palette, or colour scheme, is a collection of colours that forms the basis of a brand\u2019s visual identity and\/or features throughout a specific design or series of designs.&nbsp;<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Colour is an incredibly powerful tool in the realm of art, design, and branding. Whether you\u2019re designing a website or an app, a promotional poster, product packaging, or a magazine\u2014the colours you use will have a huge impact on the overall aesthetic <em>and <\/em>how it\u2019s perceived by the target audience.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">As such, plenty of care and consideration should go into choosing a colour palette. Working with a set colour palette ensures visual consistency and cohesion, and helps to convey the desired message to the end-user or customer.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Different colour schemes achieve different effects depending on the relationship between the various colours involved. These relationships are determined by where the colours sit on the colour wheel.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">For example: colours that sit directly opposite each other on the colour wheel create a highly contrasting colour scheme\u2014like yellow and purple. Colours that are next to or near each other on the <a href=\"https:\/\/www.andacademy.com\/resources\/blog\/graphic-design\/how-to-design-a-colour-wheel\/\" target=\"_blank\" rel=\"noopener\">colour wheel<\/a>\u2014like amber and yellow\u2014 create a harmonious colour scheme.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Colour palettes are rooted in colour theory\u2014the study of how different colours work together to create different visual effects. Colour theory also considers colour psychology; how different colours make us feel and the associations they evoke.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Colour theory provides a framework for understanding colour, and colour palettes are a practical tool for putting that framework into action. For a more detailed introduction, check out our <a href=\"https:\/\/www.andacademy.com\/resources\/blog\/graphic-design\/guide-to-colour-theory\/\" target=\"_blank\" rel=\"noopener\">complete guide to colour theory in design<\/a>.&nbsp;<\/p>\r\n\r\n\r\n\r\n<h2 class=\"intext-cta__blog-title wp-block-heading\" id=\"Some\">2. Some useful colour palette vocabulary<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Before we explore the different colour palettes, it may be useful to go over some key terminology. These terms will crop up as we introduce the various colour schemes, so here\u2019s a reminder of what they mean:<\/p>\r\n\r\n\r\n\r\n<ul class=\"disc wp-block-list\">\r\n<li><p><strong>The colour wheel: <\/strong>A circular diagram depicting the primary, secondary, and tertiary colours (or hues) and their various shades, tints, and tones. Learn more about <a href=\"https:\/\/www.andacademy.com\/resources\/blog\/graphic-design\/how-to-design-a-colour-wheel\/\" target=\"_blank\" rel=\"noopener\">the colour wheel (and how to create your own) here<\/a>.<\/p><\/li>\r\n\r\n\r\n\r\n<li><p style=\"margin-top:-15px;\"><strong>Primary colours: <\/strong>Red, yellow, and blue\u2014used as the basis for creating all other colours.<\/p><\/li>\r\n\r\n\r\n\r\n<li><p style=\"margin-top:-15px;\"><strong>Secondary colours: <\/strong>Orange, purple, and green\u2014created by mixing two primary colours.<\/p><\/li>\r\n\r\n\r\n\r\n<li><p style=\"margin-top:-15px;\"><strong>Tertiary colours: <\/strong>Amber, vermillion, magenta, violet, teal, and chartreuse\u2014created by mixing a primary colour and a secondary colour.<\/p><\/li>\r\n\r\n\r\n\r\n<li><p style=\"margin-top:-15px;\"><strong>Hue: <\/strong>A colour in its purest form, without any added shade, tint, or tone. The primary, secondary, and tertiary colours are all base hues.<\/p><\/li>\r\n\r\n\r\n\r\n<li><p style=\"margin-top:-15px;\"><strong>Shade: <\/strong>Refers to the addition of black to a base hue in order to create a darker colour.<\/p><\/li>\r\n\r\n\r\n\r\n<li><p style=\"margin-top:-15px;\"><strong>Tint: <\/strong>Refers to the addition of white to a base hue in order to create a lighter colour.<\/p><\/li>\r\n\r\n\r\n\r\n<li><p style=\"margin-top:-15px;\"><strong>Tone: <\/strong>Refers to the addition of grey (i.e. black and white) in order to adjust the saturation or brightness of a particular hue.&nbsp;<\/p><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"margin-top:-40px;\">Ok, vocabulary in check! Now let\u2019s discover the different colour palettes and what they mean for your designs.&nbsp;<\/p>\r\n\r\n\r\n\r\n<a class=\"downlaod_courses_anch mob_wd_an my_pop_show1\" href=\"#brochure\"><figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.andacademy.com\/resources\/wp-content\/uploads\/2023\/07\/image2-3.png\" alt=\"\" class=\"wp-image-7619\"\/><\/figure><\/a>\r\n\r\n\r\n\r\n<h2 class=\"intext-cta__blog-title wp-block-heading\" id=\"The\">3. The 6 colour palettes (with examples)<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">There are six main types of colour palettes:<\/p>\r\n\r\n\r\n\r\n<ol class=\"disc wp-block-list\">\r\n<li><p><strong>Monochromatic: <\/strong>based on one colour.<\/p><\/li>\r\n\r\n\r\n\r\n<li><p style=\"margin-top:-15px;\"><strong>Analogous: <\/strong>based on adjacent colours.<\/p><\/li>\r\n\r\n\r\n\r\n<li><p style=\"margin-top:-15px;\"><strong>Complementary: <\/strong>based on two complementary (i.e. opposite) colours.<\/p><\/li>\r\n\r\n\r\n\r\n<li><p style=\"margin-top:-15px;\"><strong>Split-complementary: <\/strong>one base colour plus the two colours adjacent to its complementary colour.<\/p><\/li>\r\n\r\n\r\n\r\n<li><p style=\"margin-top:-15px;\"><strong>Triadic: <\/strong>three colours spaced evenly around the colour wheel.<\/p><\/li>\r\n\r\n\r\n\r\n<li><p style=\"margin-top:-15px;\"><strong>Tetradic: <\/strong>two pairs of complementary colours.<\/p><\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\" style=\"margin-top:-40px;\">Let\u2019s explore each colour palette in detail and share some examples.&nbsp;<\/p>\r\n\r\n\r\n\r\n<h3 class=\"intext-cta__blog-title wp-block-heading\" id=\"Monochromatic\">i. Monochromatic colour palettes<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Monochromatic colour palettes are built on a single base hue and its various tints, tones, and shades. Monochromatic colour palettes are ideal for achieving visual balance, unity, and consistency. They are often associated with simplicity, elegance, and sophistication.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Bear in mind that, because you\u2019re working with just one hue, monochromatic colour schemes are low-contrast\u2014which can cause issues if your designs are text-heavy or if you need to ensure that certain elements stand out.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\" id=\"h-monochromatic-colour-palette-examples\">Monochromatic colour palette examples<br><\/h4>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.andacademy.com\/resources\/wp-content\/uploads\/2023\/11\/19.webp\" alt=\"Monochromatic colour palette example 1\" class=\"wp-image-7625\" title=\"Monochromatic colour palette example 1\"\/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.andacademy.com\/resources\/wp-content\/uploads\/2023\/11\/18.webp\" alt=\"Monochromatic colour palette example 2\" class=\"wp-image-7629\" title=\"Monochromatic colour palette example 2\"\/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.andacademy.com\/resources\/wp-content\/uploads\/2023\/11\/3.webp\" alt=\"Interiors designed using a monochromatic colour scheme\" class=\"wp-image-7615\" title=\"Interiors designed using a monochromatic colour scheme\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>Source: <\/em><a href=\"https:\/\/www.beautifulhomes.com\/magazine\/lifestyle\/features\/go-all-the-way-with-a-monochromatic-look.html\" target=\"_blank\" rel=\"noopener\"><em>Beautifulhomes.com<\/em><\/a><em>&nbsp;<\/em><\/p>\r\n\r\n\r\n\r\n<h3 class=\"intext-cta__blog-title wp-block-heading\" id=\"Analogous\">ii. Analogous colour palettes<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Analogous colour schemes consist of colours that are next to each other on the colour wheel. To apply this type of colour palette, choose one dominant hue that will feature most prominently throughout your design\u2014for example, as the background colour\u2014and then two adjacent hues to create accents.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Analogous colours effortlessly flow from one colour to the next, creating a harmonious and well-balanced aesthetic. As with monochromatic colour schemes, analogous palettes aren\u2019t as effective at achieving contrast.&nbsp;<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\" id=\"h-analogous-colour-palette-examples\">Analogous colour palette examples<\/h4>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.andacademy.com\/resources\/wp-content\/uploads\/2023\/11\/20.webp\" alt=\"Analogous colour palette example\" class=\"wp-image-7626\" title=\"Analogous colour palette example\"\/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.andacademy.com\/resources\/wp-content\/uploads\/2023\/11\/5.webp\" alt=\"Residential interiors using an analogous colour palette.\r\n\" class=\"wp-image-7614\" title=\"Residential interiors using an analogous colour palette.\r\n\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>Source: <\/em><a href=\"https:\/\/www.apartmenttherapy.com\/rainbow-painted-seattle-house-tour-photos-36933331\" target=\"_blank\" rel=\"noopener\"><em>Mackenzie Schieck<\/em><\/a><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.andacademy.com\/resources\/wp-content\/uploads\/2023\/11\/22.webp\" alt=\"An illustration using analogous colour scheme.\r\n\" class=\"wp-image-7628\" title=\"An illustration using analogous colour scheme.\r\n\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>Source: <\/em><a href=\"https:\/\/www.pinterest.de\/pin\/29766047506956543\/\" target=\"_blank\" rel=\"noopener\"><em>Pinterest<\/em><\/a><\/p>\r\n\r\n\r\n\r\n<h3 class=\"intext-cta__blog-title wp-block-heading\" id=\"Complementary\">iii. Complementary colour palettes<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Complementary palettes comprise two colours that sit directly opposite each other on the colour wheel. As such, complementary colour palettes create a strong contrast. Complementary colour pairings also help to enhance each other\u2019s intensity, often resulting in a vibrant visual pop.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Complementary colour schemes are striking and bold\u2014great for conveying an energetic, exciting aesthetic. Note that this vibrancy and high contrast does have the potential to clash and can make it difficult to achieve visual harmony, so it may not be ideal for certain design contexts.&nbsp;&nbsp;<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\" id=\"h-complementary-colour-palette-examples\">Complementary colour palette examples<\/h4>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.andacademy.com\/resources\/wp-content\/uploads\/2023\/11\/8.webp\" alt=\"Complementary colour palette example 1\" class=\"wp-image-7611\" title=\"Complementary colour palette example 1\"\/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.andacademy.com\/resources\/wp-content\/uploads\/2023\/11\/11.webp\" alt=\"Complementary colour palette example 2\" class=\"wp-image-7618\" title=\"Complementary colour palette example 2\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>Source: <\/em><a href=\"https:\/\/www.pinterest.de\/pin\/67061481939445332\/\" target=\"_blank\" rel=\"noopener\"><em>Pinterest<\/em><\/a><em>&nbsp;<\/em><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.andacademy.com\/resources\/wp-content\/uploads\/2023\/11\/17.webp\" alt=\"A Richmond Royals logo using a complementary colour palette.\" class=\"wp-image-7622\" title=\"A Richmond Royals logo using a complementary colour palette.\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>Source: <\/em><a href=\"https:\/\/www.zilliondesigns.com\/blog\/purple-yellow-logo-designs\/\" target=\"_blank\" rel=\"noopener\"><em>Zillion Designs<\/em><\/a><\/p>\r\n\r\n\r\n\r\n<h3 class=\"intext-cta__blog-title wp-block-heading\" id=\"Split\">iv. Split-complementary colour palettes<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Split-complementary colour schemes comprise three colours: one base colour and the two immediate neighbours of its complementary colour on the colour wheel.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Split-complementary palettes are the perfect sweet spot between contrast and harmony\u2014a softer, smoother alternative to complementary colour schemes. They\u2019re also incredibly versatile; they can be vibrant and dynamic or sophisticated and elegant depending on the hues, shades, and tones at play.&nbsp;<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\" id=\"h-split-complementary-colour-palette-examples\">Split-complementary colour palette examples<\/h4>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.andacademy.com\/resources\/wp-content\/uploads\/2023\/11\/7.webp\" alt=\"Split-complementary colour palette example 1\" class=\"wp-image-7613\" title=\"Split-complementary colour palette example 1\"\/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.andacademy.com\/resources\/wp-content\/uploads\/2023\/11\/13.webp\" alt=\"Split-complementary colour palette example 2\" class=\"wp-image-7621\" title=\"Split-complementary colour palette example 2\"\/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.andacademy.com\/resources\/wp-content\/uploads\/2023\/11\/2.webp\" alt=\"Interiors of a home designed using a split-complementary colour palette.\" class=\"wp-image-7616\" title=\"Interiors of a home designed using a split-complementary colour palette.\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>Source: <\/em><a href=\"https:\/\/www.re-thinkingthefuture.com\/interior-design\/a3978-30-examples-of-split-complementary-color-scheme-in-interiors\/\" target=\"_blank\" rel=\"noopener\"><em>Rethinking The Future<\/em><\/a><\/p>\r\n\r\n\r\n\r\n<h3 class=\"intext-cta__blog-title wp-block-heading\" id=\"Triadic\">v. Triadic colour palettes<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A triadic colour palette is based on three colours that are placed at equidistant intervals around the colour wheel. Examples of triadic colours include red, yellow, and blue, or green, orange, and purple.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Similar to split-complementary palettes, triadic colour schemes strike a good balance between contrast and harmony. Because of their equidistant placement on the colour wheel, three triadic colours when used together help achieve a pleasing sense of balance\u2014with a little more visual intrigue than, say, analogous colour schemes.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Consider a triadic colour palette if you want a vibrant, eye-catching aesthetic that\u2019s both harmonious and high-contrast.&nbsp;<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\" id=\"h-triadic-colour-palette-examples\">Triadic colour palette examples<\/h4>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.andacademy.com\/resources\/wp-content\/uploads\/2023\/11\/12.webp\" alt=\"A triadic colour palette example\" class=\"wp-image-7620\" title=\"A triadic colour palette example\"\/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.andacademy.com\/resources\/wp-content\/uploads\/2023\/11\/10.webp\" alt=\"A living room designed using a triadic colour palette.\" class=\"wp-image-7617\" title=\"A living room designed using a triadic colour palette.\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>Source: <\/em><a href=\"https:\/\/www.pinterest.de\/pin\/5488830788519433\/\" target=\"_blank\" rel=\"noopener\"><em>Pinterest<\/em><\/a><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.andacademy.com\/resources\/wp-content\/uploads\/2023\/11\/4.webp\" alt=\"Fanta's homepage using a triadic colour palette\" class=\"wp-image-7610\" title=\"Fanta's homepage using a triadic colour palette\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>Source: <\/em><a href=\"https:\/\/www.fanta.com\/\" target=\"_blank\" rel=\"noopener\"><em>Fanta<\/em><\/a><\/p>\r\n\r\n\r\n\r\n<h3 class=\"intext-cta__blog-title wp-block-heading\" id=\"Tetradic\">vi. Tetradic colour palettes<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tetradic (or double-complementary) colour palettes are based on two complementary colour pairings\u2014four colours in total. Complementary colours are those that are directly opposite each other on the colour wheel. So, if you want to create a tetradic colour scheme, you\u2019ll pick two base colours and find their direct complements on the colour wheel.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Tetradic colour palettes are rich and vibrant\u2014and potentially overwhelming if not applied with care. Consider selecting one colour as your dominant hue and then using the remaining three colours for highlights and accents.&nbsp;<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\" id=\"h-tetradic-colour-palette-examples\">Tetradic colour palette examples<\/h4>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.andacademy.com\/resources\/wp-content\/uploads\/2023\/11\/21.webp\" alt=\" Tetradic colour palette example\" class=\"wp-image-7627\" title=\"Tetradic colour palette example\"\/><\/figure>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.andacademy.com\/resources\/wp-content\/uploads\/2023\/11\/16.webp\" alt=\"A workspace designed using a tetradic colour palette.\" class=\"wp-image-7623\" title=\"A workspace designed using a tetradic colour palette.\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>Source: <\/em><a href=\"https:\/\/www.pinterest.de\/pin\/397020523416031354\/\" target=\"_blank\" rel=\"noopener\"><em>Pinterest<\/em><\/a><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.andacademy.com\/resources\/wp-content\/uploads\/2023\/11\/15.webp\" alt=\"A sitting room designed using a tetradic colour palette.\" class=\"wp-image-7624\" title=\"A sitting room designed using a tetradic colour palette.\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>Source: <\/em><a href=\"https:\/\/www.pinterest.de\/pin\/308355905713586553\/\" target=\"_blank\" rel=\"noopener\"><em>Pinterest<\/em><\/a><\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.andacademy.com\/resources\/wp-content\/uploads\/2023\/11\/1.webp\" alt=\"Microsoft's logo using a tetradic colour scheme.\" class=\"wp-image-7609\" title=\"Microsoft's logo using a tetradic colour scheme.\"\/><\/figure>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>Source: <\/em><a href=\"https:\/\/blogs.microsoft.com\/blog\/2012\/08\/23\/microsoft-unveils-a-new-look\/\" target=\"_blank\" rel=\"noopener\"><em>Microsoft<\/em><\/a><\/p>\r\n\r\n\r\n\r\n<h2 class=\"intext-cta__blog-title wp-block-heading\" id=\"Tips\">4. Tips for choosing a colour palette<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">You\u2019re now familiar with the six types of colour palettes. So how do you go about choosing one for your next <a href=\"https:\/\/www.behance.net\/gallery\/159426795\/HiBOT-Brand-Identity-Project\" target=\"_blank\" rel=\"noopener\">design project<\/a>?<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">As we\u2019ve highlighted throughout this guide, different colour schemes achieve different visual effects. This is down to how the colours are selected and how they relate to one another, based on their position on the colour wheel. As such, some colour palettes are more suited to certain contexts than others.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Here are some practical tips to help you decide what type of colour palette to use.&nbsp;<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"h-consider-the-design-context\">Consider the design context<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">First and foremost: what medium and audience are you designing for?&nbsp;<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">If you\u2019re choosing a colour palette for a website or app, you\u2019ll need to prioritise usability and accessibility\u2014and therefore choose a colour palette that allows for plenty of contrast, such as a complementary or split-complementary palette.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">If you\u2019re designing primarily for aesthetic appeal, however, contrast may not be a priority. In which case, you have the freedom to use a monochromatic or analogous palette.<br><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Remember that colour can serve both a functional and aesthetic purpose. While you may love how a certain type of colour scheme looks, it\u2019s important that your chosen palette enables you to meet the goals of the project. Those will vary depending on what you\u2019re designing, the medium you\u2019re using, and who you\u2019re designing for.&nbsp;<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"h-use-the-colour-wheel-and-colour-palette-generator-tools\">Use the colour wheel and colour palette generator tools<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The colour wheel is your main point of reference when choosing a colour palette. By looking at the wheel, you can already get an idea of what kinds of colour combinations you might want to use\u2014and this will naturally lead you towards a certain type of palette.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">You can also make the most of online colour palette generator tools such as the <a href=\"https:\/\/www.toptal.com\/designers\/colourcode\" target=\"_blank\" rel=\"noopener\">Toptal colour palette builder<\/a>, <a href=\"https:\/\/coolors.co\/\" target=\"_blank\" rel=\"noopener\">Coolors<\/a>, <a href=\"https:\/\/mycolor.space\/\" target=\"_blank\" rel=\"noopener\">ColorSpace<\/a>, and similar. If you\u2019ve already got a base colour in mind, enter the HEX code into your palette generator and build out your colour palette from there. Otherwise, simply experiment with different hues and suggested palettes to see what kinds of combinations you like.&nbsp;<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\" id=\"h-take-guidance-from-colour-psychology-nbsp\">Take guidance from colour psychology&nbsp;<\/h3>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">As you experiment with different colour palettes and their myriad variations, allow the principles of colour psychology to guide you.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Colour psychology explores how different colours can make us feel. Your chosen colours should accurately represent the brand personality\u2014be it playful and light, serious and authoritative, or luxurious and elegant\u2014while evoking the desired emotions in your target audience.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Of course, colour psychology isn\u2019t an exact science, and different colours have different associations depending on the audience\u2019s perception of them. Still, there are some fairly universal meanings ascribed to certain colours\u2014such as orange for energy and vitality, green for nature, and blue for calm and tranquillity.&nbsp;<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">While considering your colour palette, consistently ask yourself: How will my target audience feel when they perceive these colours? Is that in line with the brand identity and the emotional connection I want to establish? Once you can answer with a solid \u201cyes\u201d to the second question, you\u2019re well on your way to landing on the perfect colour palette.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"intext-cta__blog-title wp-block-heading\" id=\"Further\">Further reading and resources for designers<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Colour is an essential skill to master, especially if you wish to specialise in <a href=\"https:\/\/www.andacademy.com\/resources\/blog\/graphic-design\/what-is-graphic-design\/\" target=\"_blank\" rel=\"noopener\">graphic design<\/a>. Your ability to effectively choose appropriate colour palettes and apply them in different contexts will go a long way!&nbsp;<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">If you\u2019d like to learn more about creating beautiful, powerful, and on-brand designs as a graphic designer, check out these articles:<\/p>\r\n\r\n\r\n\r\n<ul class=\"disc wp-block-list\">\r\n<li><a href=\"https:\/\/www.andacademy.com\/resources\/blog\/graphic-design\/what-is-typography\/\" target=\"_blank\" rel=\"noopener\">What Is Typography? Everything You Need To Know<\/a><\/li>\r\n\r\n\r\n\r\n<li><a href=\"https:\/\/www.andacademy.com\/resources\/blog\/graphic-design\/essential-graphic-design-skills-a-complete-guide\/\" target=\"_blank\" rel=\"noopener\">What Skills Does a Graphic Designer Need?<\/a><\/li>\r\n\r\n\r\n\r\n<li><a href=\"https:\/\/www.andacademy.com\/resources\/blog\/graphic-design\/fundamental-graphic-design-principles-and-how-to-apply-them\/\" target=\"_blank\" rel=\"noopener\">Fundamental Graphic Design Principles and How to Apply Them<\/a><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Alternatively, you could also consider some of our other resources to further your understanding of graphic design:<\/p>\r\n\r\n\r\n\r\n<ol class=\"disc wp-block-list\">\r\n<li>Watch this <a href=\"https:\/\/www.youtube.com\/watch?v=yI776k-sW_4\" target=\"_blank\" rel=\"noopener\">session<\/a> by design veteran and AND\u2019s Academic Head, Prachi Mittal, and our Course Lead, Soumya Tiwari.<\/li>\r\n\r\n\r\n\r\n<li>Talk to a <a class=\"circle_anch pop_show my_pop_show1\" href=\"#consultcourseadvisors\"> course advisor<\/a> to discuss how you can transform your career with one of our courses.<\/li>\r\n\r\n\r\n\r\n<li>Pursue our <a class=\"my_course_entity\" href=\"https:\/\/www.andacademy.com\/graphic-design-courses\/\" target=\"_blank\" rel=\"noopener\">Graphic Design courses<\/a> &#8211; all courses are taught through live, interactive classes by industry experts, and some even offer a Job Guarantee.<\/li>\r\n\r\n\r\n\r\n<li>Take advantage of the <a class=\"my_course_entity\" href=\"https:\/\/www.andacademy.com\/graphic-design-courses\/#:~:text=graphic%20design%20course%20fee%20&amp;%20funding\" target=\"_blank\" rel=\"noopener\">scholarship and funding options that come with our courses<\/a> to overcome any financial hurdle on the path of your career transformation..<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><em>Note: All information and\/or data from external sources is believed to be accurate as of the date of publication.<\/em><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>One of the first, and most important, steps in any design project is choosing a colour palette.&nbsp; Your colour palette determines the set of colours you\u2019ll apply throughout your design. It shapes the brand identity, impacts the usability and accessibility of your designs, and even influences the emotions and perceptions of your target audience.&nbsp; Selecting [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":7662,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24],"tags":[31],"class_list":["post-7608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graphic-design","tag-emily-stevens"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.1 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>A Complete Guide to Colour Palettes | AND Academy<\/title>\n<meta name=\"description\" content=\"Discover various colour palettes like monochromatic, analogous, complementary, split-complementary, triadic, and tetradic, along with tips and 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