Looking for the latest graphic design ideas and trends for your next project? Take inspiration from these remarkable options and examples.
Graphic design finds application in practically every domain and industry, from social media campaigns, marketing strategy, and packaging to website design. Keeping up with the latest ideas and trends is a given in a field like this that’s driven by visual communication, be it storytelling, branding, or engagement.
How do you decide which trends to pick while ensuring what you produce is not just visually appealing but also meaningful? The simple answer would be: you take inspiration from what’s working and what’s not. But, we understand that nothing about picking the best trends that are worth following is easy.
To help you, we’ve rounded up the most impressive graphic design ideas and trends, along with a few real-world examples. Here’s a clickable link of everything we’ll cover at a glance:
- Why do graphic design trends matter?
- Graphic design trends and ideas to keep an eye on
- Graphic design examples to inspire your next project
- What next?
Why do graphic design trends matter?
Trends in graphic design matter because they help you create projects that respond, communicate, and connect with the evolving interests of consumers. Staying updated ensures that your designs feel fresh and engaging rather than outdated or repetitive. It also helps you stay aligned with industry standards, adopt new technologies, and draw inspiration from current innovations, which can lead to more dynamic designs.
By understanding trends, you improve your design skills, gain a competitive edge, and create something truly innovative. This knowledge enhances client satisfaction, strengthens brand identity, and improves user experience. Trends also often introduce designers to new tools and techniques, in turn refining their skills and opening up more networking opportunities that keep them relevant in the industry.
Graphic design trends and ideas to keep an eye on
Now that we have covered why graphic design trends matter let’s take a look at the 12 most popular trends and ideas that you should explore:
1. Hand-drawn doodles
Image Courtesy: Dribble
Spontaneous hand-drawn illustrations, or doodles, infuse a human touch and authenticity into visuals, making it one of the favorite trends among graphic designers. They can either be subtle accents or become the focal point, depending on the purpose and message. This trend reflects a growing desire for more personalized, free-spirited, and highly engaging visual communication in an increasingly digital world, offering designers more creative freedom.
Designers are incorporating quirky illustrations and playful scribbles across print and digital media, from branding and packaging to outdoor banners and social media graphics. The informal nature of doodles helps brands and their messages feel more approachable and human, resonating with audiences seeking genuine connections. Combining hand-drawn doodles with minimalist designs and layouts can help you create a modern and unique brand identity.
2. Inclusive design
Image Courtesy: Looka
Making designs inclusive means providing equal experiences for everyone, regardless of their race, ethnicity, gender, sexuality, ability, color, and body type. This push for inclusivity is making a breakthrough in 2025 and is much more than mere representation — it's about designing visuals and products that tap into the diverse experiences and emotions of a wide range of audiences. This approach emphasizes collaborating with intended users to understand their challenges and actively incorporating their needs into the design.
With inclusive designs, it is possible to create visuals that cater to individuals with cognitive disabilities and visual impairments. It recognizes the power of designing with empathy and understanding the benefits of a design-thinking mindset. The goal of inclusive design is to create better user experiences, spark product innovation, boost brand recognition, and make a positive impact on society.
3. Bold typography
Image Courtesy: Venngage
Exciting fonts continue to trend, but this year, typography comes with a bolder, more modern twist. It has evolved into a powerful form of expression and is now used as a central element in graphic design. Display and serif fonts have taken over neatly aligned predictable fonts while ensuring legibility and clarity. There is a growing fondness towards elongated, handwritten fonts and abstract lettering. The use of experimental typefaces is gaining popularity, including fonts with funky lines, 3D styling, animation, color, and illustrations. These fonts often don’t fall under a particular style and are identified by their edgy and playful nature.
Animated typography is a recent addition, where each letter moves across the screen in a rhythmic motion, conveying the message with dynamic energy. This takes the design to another level by pushing the limits of form and adds a distinctive personality to the visual experience.
4. AI platforms and tools
Image Courtesy: Medium
AI tools and platforms have recently become a major trend in graphic design. While it may seem counter-intuitive at first, designers are using AI not as a replacement but as a tool to enhance and streamline their work. By directing AI, they are able to create hyper-realistic visuals, such as detailed storefronts or digital art that resemble hand-drawn illustrations.
AI tools like Midjourney, DALL·E, and Jasper help designers speed up workflows, generate creative ideas, and simplify tasks like research. Text-to-image generators, in particular, make graphic design and storytelling more accessible, allowing users to quickly create stunning visuals for everything from landing pages and data visualizations to branded packaging and app design concepts. This new wave of AI-powered design opens up limitless possibilities, making high-level design accessible to a wider audience.
5. 70’s nostalgia
Image Courtesy: Looka
Graphic design is shifting away from the glitter and gaudiness and embracing the retro vibe of the 70s. Expect to see faded retro-inspired color palettes, handmade illustrations, and designs that focus on emoting and connecting with the audience. This year, people are leaning into the simplicity of past decades with Polaroid cameras, film photography, simple graphics, and colors, offering a sense of relief from the hype around technological advancements.
Unlike the bold, chaotic energy of previous trends, the retro designs of 2025 are more laid-back and grounded. Think vintage stripes, floral and funky patterns, and a relaxed, earthy vibe that channels the golden years of the ‘60s and ‘70s. Look for vintage-inspired branding, with retro stripes and checkered patterns popping up in graphic design. This year, designers are taking inspiration from the past, bringing a fresh perspective to the timeless charm of classic styles.
6. Geometric shapes
Image Courtesy: Picsart
Geometric fonts, shapes, and compositions are a sharp focus in 2025 due to their ability to offer clarity and structure. Designers and individuals are drawn to the clean lines, angles, and simplicity that geometric patterns bring, creating a sense of order in a world filled with ambiguity. This trend is thriving in branding, packaging, and web design as it helps create a bold and contemporary look. While not suitable for every industry, geometric shapes, patterns, and fonts are perfect for projects that aim for a futuristic and modern aesthetic.
Geometric designs don't have to be limited to traditional squares or polygons. They can include nested designs or flowing forms that enhance the visual concept. This trend, which has been evolving, is expected to gain full momentum by the end of 2025, becoming a focal point in many visual mediums. Geometric designs can be used in websites and other forms of graphic design to visually communicate patterns or sequences of events.
7. Maximalism
Image Courtesy: Looka
Maximalism is making a sharp entry into graphic design in 2025 as designers are filling every corner with bright colors, playful shapes, fonts, and visuals, leaving little room for margins. This trend embraces big, bold fonts in striking sizes and geometric shapes paired with gradient color combinations that spill beyond traditional design limits. The result is a visually captivating and engaging style that disregards conventional page sizes. Known for its explosion of color, pattern, and texture, maximalism is all about the "more-is-more" mentality. It features vibrant geometric shapes, clashing color palettes, and funky retro fonts, creating designs that are unapologetic and stimulating.
Neon colors, experimental typography, and layered visual elements used in posters, billboards, and pop-up installations forge instant emotional connections by telling a brand's story through intricate details and eye-catching graphics.
8. Anti design
Image Courtesy: Adobe
Anti-design is emerging as a major trend in graphic design this year and is characterized by its bold departure from traditional design principles. Designers are intentionally breaking the rules to create unique and eye-catching visuals that captivate and intrigue. This approach includes using multiple fonts with varying weights and sizes within a single sentence, altered spacing, and even sideways text to challenge conventional norms and make viewers take notice.
This rebellious style thrives in creative industries and is particularly effective for events like art gallery openings, festivals, bars, and concerts. By mixing fonts, overlapping text, and experimenting with unconventional layouts, anti-design introduces an element of surprise and originality. It is all about creating designs that break away from the predictable, resulting in deeply engaging visuals that act as powerful tools for event promotion and creative industry branding.
9. Vintage minimalism
Image Courtesy: By People
Vintage minimalism is another trend that we’ll be seeing a lot more of in 2025 and it is one that provides a nostalgic yet fresh aesthetic. This trend focuses on stripping down designs to their essentials, creating minimal yet striking visuals. It features simple vintage color palettes combined with retro fonts, evoking the look and feel of old-world elements like typewriter labels, wax stamps, and hand-drawn instructions.
Designers have a growing fondness for fonts that are simple and often paired with retro fonts for an edgy and balanced look. This trend blends the playful spirit of the 70s with contemporary design elements, making it a perfect balance of past and present. Its popularity can be attributed to the desire for designs that feel both nostalgic and forward-thinking.
10. Illustration and logo mascot
Image Courtesy: Design Bolts
In 2025, logo mascots and handmade illustrations have become a major trend in graphic design. This trend is all about bringing a human touch back to branding and reconnecting with people in a way that feels personal and approachable.
Handmade illustrations and doodles are often paired with serif or cursive fonts to evoke a sense of old-world charm and connect with the audience. This artisanal style is particularly suited for industries like food, beverages, arts and crafts, and even tech, where businesses want to appear more relatable and less corporate. Logo mascots, especially in industries that rely on strong customer relationships, offer a playful yet effective way to humanize a brand. By combining whimsical illustrations with thoughtful design, businesses logos we can create that feel both nostalgic and modern.
11. Sustainable visuals
Image Courtesy: 327 Creative Studio
As the conversation around sustainability has been on the rise, designers are increasingly paying attention to incorporating natural elements, textures, and earthy color palettes into their work. According to a McKinsey report, 84% of consumers consider sustainability a major concern when making purchase decisions, and products with sustainability claims have been outpacing those without.
Designers are drawing inspiration from nature and choosing colors with eco-friendly dye alternatives that are well-suited for various surfaces. With the shift towards paper packaging, metal containers, and glass surfaces, designers are finding ways to integrate earth-first colors and visually appealing designs. While this trend may not have a direct impact on sustainable practices, the visuals do have an effect on audiences, particularly in branding and packaging for food and eco-conscious products. By using nature-inspired designs and colors, brands can create a stronger connection with consumers and reinforce their commitment to environmental values.
12. Abstract gradients and color blends
Image Courtesy: Behance
Gradients and color blends have long been a staple in graphic design, but in 2025, we can expect a bolder, more vibrant approach. Designers are moving beyond the usual pastel tones and opting for bright neon colors that create a surreal, lava lamp-like effect. Abstract gradients add depth and focus to designs and improve the appearance of overlaid text, making them versatile for backgrounds, typography, and logos. The fluid blending of colors creates a soft, smoky effect that draws attention.
Color transitions, on the other hand, are a simpler alternative. Typically involving a two-tone shift between complementary colors, they offer a more modern, refined look. These transitions help divide designs and highlight key elements without the bold psychedelic effect of complex gradients. Both techniques add visual interest, making them a go-to choice for designers seeking to create breathtaking visuals.
Graphic design examples to inspire your next project
We’ve rounded up three brilliant examples of graphic design across three major categories: graphic design for print, digital graphic design, and graphic design for branding, highlighting what they teach us about excellent design.
Read on to learn more about these inspiring graphic design examples that can give you a head start on your next project.
1. Girl, Woman, Other book design by Karan Singh
Image Courtesy: The People’s Friend
The 2019 Booker Prize-winning novel by Bernadine Evaristo, Girl, Woman, Other, comes with a stunning book cover designed by Karan Singh. It tells the stories of twelve Black British women, delving into the themes of identity, politics, feminism, racism, sexuality, and relationships. While the saying goes, “Never judge a book by its cover,” the incredible artwork adorning Evaristo’s literary masterpiece is undeniably an integral part of the book’s identity. It’s bold, vibrant, and eye-catching, something that perfectly fits the depth of the narrative.
This cover is a reminder of how design can be used to tell a meaningful story. Graphic design is essentially about telling a story or conveying a message — and, in the case of book design, doing the book justice through the cover. This artwork places a woman at the center, just as the book amplifies the voices of women and captures the vibrancy of the stories within.
2. Foodvisor nutrition app designed by Koto Studio
Image Courtesy: Garage Gym Reviews
The Foodvisor app, described as "Your personal nutrition guide," offers personalized nutrition and workout plans, recipes, access to a team of dietitians, and more—everything you need to set and achieve your health goals. Developed by the experts at Koto Studio, Foodvisor is a prime example of how graphic design can evoke specific emotions and create a tone that aligns with the app’s objectives. The calm yet cheerful color palette gives the app a soothing, approachable, and lighthearted vibe, making tasks like setting nutritional goals or starting a workout plan feel less daunting and more accessible.
The app features simple yet charming illustrations, along with your own guide—Guakka the Avocado, an animated character who pops up to provide support and encouragement along the way. Foodvisor’s uplifting messaging, delivered in Value Serif and Buenos Aires fonts, enhances its playful and friendly mood, making users feel supported throughout their journey.
3. ToBeHonest mental health platform, a new brand identity designed by Voila
Image Courtesy: Awwwards
ToBeHonest, a mental health support platform for students, teamed up with design studio Voila to update its brand and create a more comfortable and relatable online experience.
The new identity embraces uniqueness and normalizes being different by using a variety of fonts across the design. The cheerful yet calming color palette evokes a sense of optimism and comfort, while whimsical illustrations inject a tad bit of fun. Overall, this lighthearted and welcoming approach makes mental health feel less daunting and more accessible for its Gen Z audience. The app rebrand does a great job of catering to the target audience (students) through the medium of visual language—making the platform and the topic of mental health more approachable.
Conclusion
That brings us to the end of this comprehensive guide! Although this year’s graphic design trends may seem like a mix of everything, they’re really a reflection of the changing world around us. They come with a diverse range of possibilities. To learn more about graphic design, head over to the AND Academy blog for similar articles. As a starting point, you can consider going through the following resources:
1. How To Become a Graphic Designer: The Ultimate Guide
2. Graphic Designer Salary in India: Everything You Need to Know
3. Why You Should Pursue a Graphic Design Course?
Next Steps
We hope that with this list, we’ve been able to inspire you to experiment with new ideas and perspectives and create impactful work that can help shape a better future. We recommend checking out the Visual Narrative Project by AND learner Dushyant Singh for inspiration.
In case you need further assistance, here are some of our resources you can consider:
- Watch this session by design veteran and AND’s Academic Head, Prachi Mittal, and our Course Lead, Soumya Tiwari.
- Talk to a course advisor to discuss how you can transform your career with one of our courses.
- Pursue our Graphic Design courses - all courses are taught through live, interactive classes by industry experts, and some even offer a Job Guarantee.
- Take advantage of the scholarship and funding options that come with our courses to overcome any financial hurdle on the path of your career transformation.
Note: All information and/or data from external sources is believed to be accurate as of the date of publication.
