Want to create a logo design with the help of AI but not sure where to start? Check out our comprehensive list of free AI logo design tools to give you a starting point!
Logos are not just a symbolic representation of your business; they also play a vital role in creating brand perception and recall value. Logo design is an essential aspect of your business and is most effective when it incorporates the exact vision of your business. But how do you design a logo that aligns perfectly with what you want?
With a wide range of free AI logo design tools at your disposal, it is now easier than ever to create a logo! All you need is your business name, brand colors, and a vision! Wondering how to create a logo using AI and get it right? Scroll down to read this comprehensive guide on how to use the best tools in the market to get your AI logo design for free!
Here’s an overview of what we will explore-
What is an AI Logo Design Tool?
Best Free AI Logo Design Tools
Tips to Effectively Use Free AI Logo Design Tools

What is an AI Logo Design Tool?
AI tools for logo design are the latest favorite among business owners looking to get their branding strategy on track! They are basically a software platform that uses artificial intelligence algorithms to generate logo designs based on user input. These AI logo makers are extremely useful as they are cheap, convenient, and save the manual effort of creating a logo from scratch.
There are also various AI logo design tools available for you to explore and try. They are especially useful for new and small businesses that have budgetary constraints. While AI-generated logos have their limitations, they are a great way to get started!

Best Free AI Logo Design Tools
With so many options available, we know choosing can be a task. Here is a curated list of the best free AI logo design tools for you to try!
1. Canva
Canva is a well-known and versatile design platform that is popular among designers for its ease of use and convenience. Canva has also launched a free AI logo maker tool that allows users to create their own logos with minimal effort. It has an intuitive UI with drag-and-drop functionality to simplify the design process.
Pros
- This tool is great for beginners and has an easy-to-follow UI and layout.
- Canva’s logo design tool has an extensive library of templates that offer a wide range of options.
- It is a collaborative tool you can use with your teammates.
- The logos you create can be downloaded in various formats to fit different purposes.
Cons
- The AI functionality of this tool is limited and it is more template-based than other options on this list.
- You may have to pay extra for specific fonts, graphics, and templates.
- The logo you design may end up looking generic as many people use Canva, and there is a limited number of templates for free users.
2. Hatchful by Shopify
Hatchful is a free AI logo design tool launched by Shopify. It is specifically tailored to meet the needs of businesses. The tool works by asking you a bunch of questions about your industry, style preferences, and brand values. After receiving your inputs it generates a range of logo options that align with your brand and business. The tool is great for saving time and effort when designing a logo, especially for small businesses.
Pros
- Hatchful creates logo designs that are specific to your industry and hence, relevant to your business.
- The tool is easy to use and has a clear process with bifurcated steps.
- The AI tool offers a variety of logo options to choose from.
- Hatchful also has logo optimization features for different social media platforms.
Cons
- There is limited scope for customization of generated logos.
- The designs can seem a bit generic at times.
- If you don’t have a Shopify account, using this tool may become a bit tricky.

3. Looka
Looka is a free AI logo design tool that works like Hatchful but in a more advanced manner. It has a wide range of options for customizations, allowing you to create a truly unique logo for your business. You can design the logo for free and get a preview; however, to download the final design, you will have to pay.
Pros
- Looka has one of the most sophisticated AI design algorithms that generates professional-looking logos.
- It considers your brand to design a logo that follows your guidelines on aspects such as colors, font style, typography, etc.
- The tools offer a high degree of control as you can customize your logo according to your needs.
- This free AI logo design tool also allows you to create mockups using your logo to understand how it will look on marketing collaterals.
Cons
- The tool is not entirely free. You need to pay to download the final logo files.
- The interface can be a bit challenging for beginners.
4. Tailor Brands
Tailor Brands is an efficient AI-powered logo maker tool that can help you design your whole brand identity. It is an exceptional tool that will help create branding elements like logos, mockups, and business cards, among others. The tool works by asking you questions about your business, industry, and preferred style and designing a logo based on your answers.
Pros
- Tailor Brands has a unique AI algorithm that produces distinct logo designs.
- This is an excellent tool if you are looking for complete branding solutions with customization options.
- The tool also offers business card designs, so you don’t have to design them separately.
Cons
- The free version of this tool has limited options for logo design and customization.
- To explore the full potential of this tool, you will have to pay a subscription fee, which can get a bit expensive.
5. Designhill Logo Maker
Designhill is a popular design marketplace that comes with a free AI logo design tool. It is a free software that uses AI to generate logo options based on your input. It also allows you to customize them using a drag-and-drop editor. A beginner-friendly tool, it is suitable for people with no prior knowledge or experience of designing.
Pros
- Designhill offers a wide variety of icons, fonts, and color palettes to choose from.
- It is a user-friendly tool with an intuitive drag-and-drop editor.
- It allows users to download their final logo in various formats, including PNG, JPG, and SVG.
Cons
- The customization options are limited when compared to other tools.
- The logo downloaded via the free version may include a watermark.

6. Wix
While Wix is more popular as a website builder, it has also launched a new AI logo design tool which is worth exploring. You can create an impactful logo by answering a few simple questions about your business and even customize it according to your branding needs. The tool also has a library of templates and existing logos for inspiration, which you can explore based on your industry and style preferences.
Pros
- A quick AI logo design tool that can generate what you need in mere minutes.
- Offers extensive options for customization.
- Allows you to download your logo in high-quality formats like PNG and SVG.
Cons
- The tool offers limited creative freedom as it is more of a generator than a designer.
- The logos designed from this tool may lack originality as the AI algorithm only designs based on what already exists.
7. Namecheap
Namecheap is primarily known for offering services such as domain registration and web hosting. However, not many know that they also have a free AI logo maker, which is a lot simpler to use than some of the options you’ve read about till now. This is a great tool to create a basic logo using pre-designed icons and text. It is useful for professionals and small businesses seeking a distinct identity in the market.
Pros
- This is a free tool with no hidden costs, best suited for business logo design.
- The tool is extremely easy to use and has a simple UI.
- If you already use Namecheap, you can easily integrate the logo you have designed into your website.
Cons
- The design options are quite limited and can be pretty basic as well.
- The logos this software creates do not have any distinctive quality and hence, may seem unoriginal.
8. LogoMakr
With LogoMakr, you can create logos within seconds using your inputs and prompts. The tool is easy to use and has a number of icons and fonts for you to create different types of logos with ease. The UI design of the tool is also quite simple, which makes it convenient for beginners. However, the free version of the tools has some limitations, which may deter some from using it.
Pros
- The tool is easy to use for beginners.
- You can access a huge library of fonts and graphics to create a unique logo.
Cons
- The free version has certain limitations on logo customization.
- The logos downloaded in the free version may have a lower resolution and can include a watermark.

Tips to Effectively Use Free AI Logo Design Tools
Free AI logo makers can be an easy and effective way to get your business a unique identity. However, it does not mean you don’t need to put in any effort. A little bit of your own creativity mixed with the AI algorithm can help you create something majestic! So, follow these tips to ensure you leverage the full potential of AI logo design tools.
- Have a Clear Idea - Before you start using the tool, brainstorm your brand's values, target audience, and desired aesthetic. Do your research and understand what kind of logo will best resonate with what you are trying to present. Knowing what you want will help create prompts and answers that will result in an impactful logo.
- Get Inspiration - AI algorithms use what already exists to create designs, so, take it a step further and already have your inspiration ready. Research other businesses in your industry and have a list of logos you like. Understand what fonts, colors, and styles they have used and use similar inputs so AI can create exactly what you want.
- Create Effective Prompts - The quality of the AI-generated logos depends on the quality of your inputs and prompts. It is important to utilize the knowledge you have gained during your research to answer questions regarding your business, industry, and style preferences in a clear manner. Use specific keywords and adjectives that accurately reflect your brand to create a logo that truly resonates with your brand.
- Explore Different Fonts & Styles - Experiment with different fonts and styles to see what works best for your brand. When choosing colors, use different ones to see how they sit with your current branding elements. Also, when choosing font styles, consider the readability, visual appeal, and other typography elements.

Conclusion & Next Steps
With free AI logo design tools, branding has become relatively easy. You can leverage a wide range of tools to create a logo that perfectly represents your brand’s spirit and vision. We hope this list of various AI logo makers helped you shortlist the best ones to go for.
If you need inspiration, you can also check out this project by AND Learner, Anjali Bothra, to understand the nuances of an effective logo and brand identity design.
In case you need further assistance, here are some of our resources you can consider:
- Watch this session by design veteran and AND’s Academic Head, Prachi Mittal, and our Course Lead, Soumya Tiwari.
- Talk to a course advisor to discuss how you can transform your career with one of our courses.
- Pursue our Graphic Design courses - all courses are taught through live, interactive classes by industry experts, and some even offer a Job Guarantee.
- Take advantage of the scholarship and funding options that come with our courses to overcome any financial hurdle on the path of your career transformation.
Note: All information and/or data from external sources is believed to be accurate as of the date of publication.