Are you looking for a logo design tool? We’ve rounded up the best free and paid options in this guide, complete with the pros, cons, price, and skill level required for each.
SUMMARISE WITH:
You’re ready to design a unique, memorable, and on-brand logo. You’ve done your research, gathered inspiration, and have some ideas you can’t wait to try out. Now you need a logo design tool that can bring your creative vision to life.
Whether you’re looking for a free, beginner-friendly logo design maker or professional logo design software, we’ve rounded up all the best options in this guide. And, for easy comparison, we’ve summarised the main pros and cons of each.
Contents:
- The best free logo design tools and software
- Canva (free version)
- LogoMakr
- Wix Logo Maker
- Looka (free version)
- HubSpot's Brand Kit Generator
- Adobe Express
- DesignEvo
- Hatchful
- Ucraft Logo Maker
- Inkscape
- The best paid logo design software and tools
- Adobe Illustrator
- Affinity Designer 2
- CorelDRAW
- Logo Design Studio Pro
- Adobe Photoshop
- Canva Pro
- Looka Enterprise
- How to get started with logo design
Let’s begin with the best free logo design tools. Alternatively, use the clickable menu to skip ahead to the tools you’re interested in.
The best free logo design software and tools
Price: |
Skill level: |
Available on: |
Standout feature: |
|
Canva |
Free |
Beginner |
In-browser |
User-friendly drag-and-drop interface |
LogoMakr |
Free |
Beginner |
In-browser |
Blank canvas option and watermark-free downloads |
Wix Logo Maker |
Free |
Beginner |
In-browser |
AI-powered logo generator |
Looka |
Free |
Beginner |
In-browser |
AI-powered logo generator |
HubSpot's Brand Kit Generator |
Free |
Beginner |
In-browser |
The ability to create custom logos, icons, and colour palettes in an instant |
Adobe Express |
Free |
Beginner |
In-browser |
The ability to create animated logos |
DesignEvo |
Free |
Beginner |
In-browser |
Over 10,000 customizable templates |
Hatchful |
Free |
Beginner |
In-browser |
Free social media assets included |
Ucraft Logo Maker |
Free |
Beginner to intermediate |
In-browser |
Vector editor enables you to create from scratch |
Inkscape |
Free |
Intermediate to advanced |
Windows, Mac, Linux |
Full creative freedom thanks to the vector graphics editor |
1. Canva (free version)
Canva is without doubt one of the most user-friendly graphic design tools around. With its intuitive drag-and-drop interface and customizable templates, you can whip up a logo in minutes—ideal if you’re on a small budget, working to a short deadline, and don’t want to go through the full process of creating a logo from scratch.
Skill level:
Beginners and non-designers.
Available on:
Canva works in-browser, so all you need is an internet connection. You can also download the Canva mobile app for Android and iOS.
Pros:
- Extremely user-friendly; ideal for beginners.
- A comprehensive library of customizable logo templates.
- Access to ready-made icons, illustrations, and graphics.
Cons:
- Canva does not offer vector drawing functionality, meaning you can’t create a logo entirely from scratch.
- Not ideal for professional graphic designers who want full creative freedom and control.
- Logos created with the free version of Canva may include a watermark.
Price:
Free.
2. LogoMakr
LogoMakr is another completely free online logo design tool. Just like Canva, it’s ideal for novice designers or those looking to create a logo quickly and with ease. You can choose from the library of customizable templates, graphics, and fonts, or start from scratch with a blank canvas. Once you’re done, simply export your logo in the desired format (including PNG and SVG).
Skill level:
Beginners and non-designers.
Available on:
LogoMakr is an online tool that works in your web browser. You don’t even need an account to get started!
Pros:
- Easy to use; ideal for beginners and non-designers.
- A vast template and graphics library with extensive customization options.
- You can export your logos without a watermark (even with the free version).
Cons:
- Working with ready-made templates and graphics may make it difficult to create a logo that’s entirely unique.
- Limited creative freedom compared to paid logo design tools.
Price:
Free.
3. Wix Logo Maker
You probably know Wix as a website-building and hosting platform—but they also offer a free logo tool. Simply answer a few questions about your brand and Wix’s AI-powered logo generator will present you with a customizable design in minutes. And, if you need some logo inspiration, Wix has got that in abundance, too. Filter by industry, style, or color and browse the extensive gallery of logos created by other Wix users.
Skill level:
Beginners and non-designers.
Available on:
The Wix Logo Maker tool works online in your web browser.
Pros:
- Generate a logo in minutes based on your brand values and preferred style.
- Extensive customization options available.
- Download high-quality PNG and SVG files once you’re done.
Cons:
- This is a logo generator rather than a logo design tool, so expect limited creative freedom.
- Logos are generated based on what the AI knows about existing logos and trends. As such, logos may lack originality.
Price:
Free.
4. Looka (free version)
Want to simplify the logo design process as much as possible? Then consider using the free version of Looka. Looka works similarly to Wix: you enter your brand or company name and your industry, select some logos you like the look of, choose your logo colors, enter your brand slogan (if you’ve got one) and voilà! Looka’s AI will generate a selection of logos based on your input. From there, you can customize your favorite design using the editor tool.
Skill level:
Beginners and non-designers.
Available on:
Looka works in-browser—no download or installation required.
Pros:
- An AI-powered logo generator that helps you to come up with a logo in minutes.
- Enough customization options to ensure your logo is unique.
- No Looka watermark on downloaded files, even with the free version.
Cons:
- Limited creative freedom and design flexibility compared to professional and paid logo design tools.
- If you want to access additional brand assets based on your logo design, you’ll need to upgrade.
Price:
Free.
5. HubSpot
HubSpot's Brand Kit Generator is a free online tool designed to help businesses and individuals create cohesive and professional brand identities effortlessly. This tool allows users to generate logos and color palettes without the need for advanced design skills or expensive software. Just begin by mentioning your business name to generate logos, color palettes and typography.
This tool is ideal for non-designer solopreneurs and small startups that are just starting out or need logos and color palettes for MVPs. You can create logos, select typography, generate colour palettes, edit the logo, and download it for your personal use.
Skill level: Beginners & Solopreneurs
Available on: HubSpot’s Brand Kit Generator is a web-only tool that is accessible on any web browser.
Pros:
- It's free to use
- Generates logos, color palettes, and typography quickly
- Good for businesses with limited budgets
- Provides downloadable brand assets
- Easy and simple to use, even for non-designers
Cons:
- Limited customization options
- Designs can look generic or basic
- Not ideal for companies wanting a unique, professional brand identity
- Only suitable for very basic branding needs
- Can't compete with custom design work from professionals
- Restricted to HubSpot's pre-made templates and styles
Price: Free to use
6. Adobe Express
Adobe tools are a staple in the graphic design world, and logo design is no exception. With the Adobe Express free logo maker, you can instantly generate high-quality logos for both digital and print. The process is simple: enter your brand or business name, choose a style that resonates with your vision, pick a free icon to add to your logo, generate a logo and customize as you wish, then download it—all for free.
Skill level:
Beginner.
Available on:
The Adobe Express logo maker tool works online in your browser.
Pros:
- Generate a logo in minutes; no design expertise required.
- Extremely user-friendly platform and logo editor.
- You can use Adobe Express to create animated logos for videos.
Cons:
- This is a logo generator rather than a fully-fledged design tool; you won’t be able to design a logo completely from scratch.
- Working with templates and generated suggestions may make it difficult to create a unique logo.
Price: Free.
Free.
7. DesignEvo
DesignEvo is a free online logo maker with over 10,000 templates to choose from. Alternatively, you can build your logo from the ground up, starting with a blank layout and adding your preferred shapes, fonts, symbols, and colors. Once you’re happy with your logo design, you can download a free low-resolution PNG version.
Skill level:
Beginners and non-designers.
Available on:
DesignEvo is a browser-based logo design tool.
Pros:
- Easy and intuitive user interface.
- Over 10,000 customizable logo templates to choose from.
- Some design flexibility with the blank canvas option.
Cons:
- Free version only includes a low-resolution PNG download. For scalable vector versions of your logo, you’ll need to upgrade.
- A basic logo design tool with limited functionality and creative freedom.
Price:
Free.
8. Hatchful
Hatchful is a free logo design tool created by Shopify. Built for entrepreneurs on the go, you don’t need any design experience or expertise to use Hatchful—the tool pretty much does all the work for you. Similar to Wix, Looka, and Adobe Express, you just need to answer a few questions about your brand to generate a customizable logo design. Thanks to a user-friendly interface, hundreds of templates, and high-quality downloads, you can build a professional logo in next to no time.
Skill level:
Beginner.
Available on:
Hatchful works online in your browser.
Pros:
- User-friendly interface that’s easy to learn and navigate.
- Generate a logo in minutes with no design expertise.
- Free high-resolution social media assets available for download.
Cons:
- As with all template-based logo generators, creative freedom and control is limited.
- Templates are customizable, but customization options vary.
Price:
Free.
9. Ucraft Logo Maker
Ucraft is a drag-and-drop website builder that also offers a free logo maker tool. Unlike many other free logo tools on our list, Ucraft actually includes a vector editor—which allows for much more creative freedom if you don’t just want to work from a premade template. As such, creating a logo with Ucraft may require a little more design know-how. That said, the interface is extremely user-friendly.
Skill level:
Beginner to intermediate.
Available on:
Works in-browser.
Pros:
- Vector editor tool allows for more creative freedom and flexibility than other free tools.
- Simple, user-friendly interface.
- You can download your logo design without a watermark.
Cons:
- Doesn’t include premade templates.
- Requires some design know-how; not suitable for complete beginners.
- If you want to download your logo in scalable SVG format, you’ll need to pay.
Price:
Free.
10. Inkscape
A free, open-source vector graphics editor, Inkscape is considered one of the best budget-friendly alternatives to Adobe Illustrator (which you’ll find in the paid tools section of this guide). Because it’s a vector graphics editor, you can create custom logos from scratch—and scale them without losing quality. If you want a free logo design tool that offers full creative freedom and design flexibility, consider this a worthy contender.
Skill level:
Intermediate to advanced.
Available on:
Windows, Mac, and Linux operating systems.
Pros:
- Full creative freedom thanks to the vector graphics editor.
- Create scalable logos—again, thanks to the vector graphics editor.
- Works across all main operating systems (Windows, Mac, and Linux).
Cons:
- Not for beginners or design novices.
- No templates available.
Price:
Free.
The best paid logo design software and tools
Price: |
Skill level: |
Available on: |
Standout feature: |
|
Adobe Illustrator |
From $20.99/month |
Intermediate to advanced |
Windows and Mac |
Powerful vector graphics editing |
Affinity Designer 2 |
$69.99 for Mac or Windows, $19.99 for iPad |
Intermediate to advanced |
Windows, Mac, and iPad |
Affordable and versatile vector graphics tool |
CorelDRAW |
$22.42/month or $269/year |
Intermediate to advanced |
Windows, Mac, iPad, in-browser |
Advanced typography features, ideal for text-based logos |
Logo Design Studio Pro |
From $69.99 |
Beginner to intermediate |
Windows |
Template-based logo design with great customisation options |
Adobe Photoshop |
From $20.99/month |
Intermediate to advanced |
Windows, Mac, iOS, and Android |
Raster-based design tool |
Canva Pro |
From $119.99/year |
Beginner |
In-browser |
Easy drag-and-drop interface and customisable Brand Kit |
Looka Enterprise |
From $96/year |
Beginner |
In-browser |
AI-powered logo generator with full Brand Kit |
1. Adobe Illustrator
Adobe Illustrator is a professional vector graphics editing tool widely used for creating illustrations, icons, and logos from scratch. Besides almost unlimited creative freedom, there’s one major advantage to using a vector graphics tool like Illustrator: anything you create can be scaled to any size without losing quality. Another standout feature of this logo design tool? Adobe Capture, which allows you to scan hand-drawn sketches and turn them into digital versions—ideal for taking your early concepts and translating them into a professional logo.
Skill level:
Intermediate to advanced.
Available on:
Windows and Mac.
Pros:
- A powerful, precise vector graphics editing tool that gives you full creative freedom and design flexibility.
- All designs are fully scalable; you can scale your logo up and down without losing quality.
- The Adobe Capture feature lets you scan hand-drawn sketches and convert them to a digital format.
Cons:
- Not suitable for beginners; you’ll need some design know-how to make the most of this tool.
- Subscription-based pricing may not be ideal for all budgets.
Price:
You can try Adobe Illustrator for free with a 7-day trial. After that, it costs $20.99 per month (if you subscribe to the annual plan). Alternatively, you can pay $54.99 per month for the entire Creative Cloud suite. You’ll find all available price plans here.
2. Affinity Designer 2
Another high-power vector graphics tool, Affinity Designer 2 has everything you need to create a unique, quality logo. Use the pixel preview mode for a live view of how each design element will export, create an unlimited number of artboards, and speed up the process with hundreds of time-saving functions and features. This versatile design software is a strong competitor for Adobe Illustrator.
Skill level:
Intermediate to advanced.
Available on:
Windows, Mac, and iPad.
Pros:
- Fully-featured vector and raster workspaces for maximum creative freedom.
- No subscription required, just a one-time payment; more budget-friendly than other paid tools.
- High quality logo output for digital and print.
Cons:
- If you’re using a Mac, note that there’s no autosave function; you must be diligent about saving your work!
- Not as feature-rich as some other paid tools (like Adobe Illustrator).
- Not ideal for beginners; you’ll need to be familiar with vector graphics editing.
Price:
You can try Affinity Designer 2 for 30 days with a free trial. If you decide to buy, it’ll cost you a one-time payment of $69.99 for MacOS or Windows, and $19.99 for iPad.
3. CorelDRAW
If you’re looking for an all-purpose graphic and logo design tool, consider CorelDRAW. The CorelDRAW suite is actually a set of graphic design tools, covering everything from vector illustration and layout design to photo editing and typography.
When it comes to logo design, CorelDRAW has all the essentials—from vector graphics editing to typography management tools and collaboration features—and they’re constantly updating the product to expand its functionality.
Skill level:
Intermediate to advanced.
Available on:
CorelDRAW works on Windows, Mac, and iPad, as well as in-browser.
Pros:
- Vector-based design for fully scalable, high quality logos.
- Advanced typography features, ideal for creating text-based logos such as wordmarks and lettermarks.
- Comes with a comprehensive library of learning resources.
Cons:
- The cheapest package has some limitations regarding file exports (no PDF export, for example).
- Not as user-friendly as other design software; expect a relatively steep learning curve.
Price:
You can try the CorelDRAW Graphics Suite for free with a 15-day trial. The annual subscription costs $22.42 per month or $269 per year if you pay upfront.
4. Logo Design Studio Pro
Logo Design Studio Pro is a logo design software for Windows. You can create custom vector-based logos (essential for scaling your logo up and down without losing quality) with the help of ready-made templates and objects. The bezier editing function allows you to customize shapes, text, and objects, and you have full creative license to adjust your logo colors.
This logo tool doesn’t offer as much design flexibility as vector graphics editors (like Adobe Illustrator, Affinity Designer, and CorelDRAW) but allows for more precise customisation than many of the free template-based tools on our list. A good middle ground for novice designers and business professionals!
Skill level:
Beginner to intermediate.
Available on:
Windows.
Pros:
- Logos are vector-based, ensuring crystal-clear quality in any size.
- Precise drawing tools and full-color control allows for extensive customization.
- Over 2,000 logo templates to choose from.
Cons:
- Only compatible with Windows.
- Doesn’t allow as much creative freedom as vector graphics editor tools like Adobe Illustrator, Affinity Designer, and CorelDRAW.
Price:
$69.99 for the Standard Edition or $149.99 for the Platinum Edition.
5. Adobe Photoshop
Part of the Adobe Creative Cloud suite of tools, Photoshop is primarily used for photo editing. However, it can also serve as a logo design tool. Note that Adobe Photoshop is a raster graphics tool, which means that any images and logos you create will be made up of pixels. This is not ideal if you’re creating a logo that will need to be scaled up and down for different use cases; your logo will lose quality as you scale it. But, if you want to create a single logo for limited use, Photoshop can be a good option.
Skill level:
Intermediate to advanced.
Available on:
Windows, Mac, iOS, and Android.
Pros:
- Full creative freedom to design your logo from scratch; no templates.
- A good option if you’re already familiar with Adobe tools.
- Can be used to open and edit vector-based files, even though it’s a raster-based program.
Cons:
- Adobe Photoshop is raster-based (i.e. creates images composed of pixels) so any logos created will not be scalable.
- Expect a steep learning curve if you’re not already familiar with Adobe tools.
Price:
You can try Photoshop for free with a 7-day trial. After that, it costs $20.99 per month (if you subscribe to the annual plan). Alternatively, you can pay $54.99 per month for the entire Creative Cloud suite. You’ll find all available price plans here.
6. Canva Pro
We already mentioned Canva in our round-up of the best free logo design tools, but it’s worth considering the Pro version if you’ve got the budget and want to unlock some additional premium features.
With Canva Pro, you’ll get access to exclusive templates, icons, and images, and you can upload custom fonts—giving you more control over the final design. Best of all, Canva Pro includes a customizable Brand Kit, allowing you to save your brand colors, fonts, and different logo versions for consistency across platforms.
Skill level:
Beginner.
Available on:
Canva Pro works in-browser.
Pros:
- User-friendly drag-and-drop interface; no design know-how required.
- Unlock tons of premium features and elements for a unique logo design.
- Comes with a customisable Brand Kit for design consistency.
Cons:
- Canva Pro does offer more possibility for customization than the free version, but it’s ultimately still a template-based tool. In terms of creative freedom, it’s no match for a vector graphics editor tool.
Price:
You can try Canva Pro for free for 30 days. After that, Canva Pro costs $119.99/year (for one user). Canva for Teams costs $300/year (for the first five users). You can learn more about Canva Pro pricing here.
9. Looka Enterprise
Looka is an AI-powered logo generator tool that you can use for free (see number four on our list to learn more about the free version). But, if you upgrade to Looka Enterprise, you can unlock some valuable extras.
So what do you get with the paid version that you can’t get for free? Unlimited changes to your logo, hi-res and vector logo files (which you’ll need if you want to scale your logo without losing quality), brand guidelines, business cards, letterheads, and over 300 ready-to-use branded assets. Not bad!
Skill level:
Beginner.
Available on:
Looka Enterprise works in-browser.
Pros:
- High resolution vector logo files (not available with the free version).
- Over 300 ready-to-use branded assets.
- Make unlimited changes to your logo even after the design has been delivered.
Cons:
- This is an AI-powered logo generator tool; don’t expect as much creative freedom as with a vector editor tool.
- Not suitable for skilled graphic designers who want full control over the logo design process.
Price:
Looka Enterprise offers two price plans: the Brand Kit Subscription for $96/year, or the Brand Kit Web Subscription (which includes an AI-generated website) for $129/year.
How to get started with logo design
That concludes our round-up of the 18 best logo design tools. Hopefully you found one or two tools to suit your budget, skill level, and design objectives. So what next?
Whether you’re creating a logo from scratch or using an AI-enabled logo generator, it’s important to figure out what type of logo you want to design. Will you create a wordmark or a lettermark? A combination logo or a pictorial mark? If you’re not familiar with the different types of logos, you can learn all about them—and their pros and cons—here: A Guide to the 7 Different Types of Logo Design (With Examples).
Next, think about the overall style and aesthetic you want to achieve. Consider the brand personality and how you can express it through colour, imagery, and typography. If you need some inspiration, check out these impressive logo design ideas and trends.
If you’re working with a logo generator, your chosen tool will take you through the logo creation process from start to finish. As you design your logo, remember why you’re creating it and the purpose it will serve. A great logo is unique, memorable, and timeless. It captures the brand personality, connects with the target audience, and forms the basis of a strong brand identity. You can take a look at AND learner Abhishek Singh’s Brand Identity project for reference.
Interested in taking up logo design? Get started with the basics of graphic design with this list of free courses.
Next Steps:
You can also consider these additional resources in case of further queries or information:
- Watch this session by design veteran and AND’s Academic Head, Prachi Mittal, and our Course Lead, Soumya Tiwari.
- Talk to a course advisor to discuss how you can transform your career with one of our courses.
- Pursue our Graphic Design courses - all courses are taught through live, interactive classes by industry experts, and some even offer a Job Guarantee.
- Take advantage of the scholarship and funding options that come with our courses to overcome any financial hurdle on the path of your career transformation.
Note: All information and/or data from external sources is believed to be accurate as of the date of publication.
