Graphic design is a popular career path—but how much do graphic design professionals actually earn? Find all the latest salary data in this guide.
Whether you’re starting a new career or evaluating your growth trajectory as you gain more experience, salary is an important factor to consider. Even after you’ve made your place in the field, you’ll want to stay updated on the industry standards when it comes to salary.
In this guide, you’ll find everything you need to know about graphic design salaries. We’ve scoured the web to pull all the latest salary data for a variety of locations and seniority levels. And we’ve done this not just for job roles designated as graphic designers, but for several related roles too.
This has been done for two reasons. First, the terms graphic designer, visual designer, visual communication designer, et cetera are often used interchangeably, with some companies and countries using one and others using another. And second, the same skill set that can get you a job as a graphic designer also equips you to secure one as, say, a web designer / User Interface (UI) designer, a brand designer, or a social media designer, since these roles require the application of the core graphic design skill set to specific platforms or channels.
That is why, when trying to understand what salaries graphic design professionals can earn, it is important to look beyond just the ‘graphic designer’ role and take into account these other adjacent roles.
In this article, you can also read about the factors that can impact a graphic design professional's salary, and discover some expert tips for handling your next salary negotiation.
Contents:
- 1) What is graphic design and what do designers in this field do?
- 2) Graphic design salaries in India (updated for 2025)
- 3) Which companies and industries pay the highest graphic design salaries in India?
- 4) A breakdown of graphic design salaries around the world (updated for 2025)
- 5) Which factors impact a graphic design professional's salary?
- 6) Salary negotiation tips for graphic design professionals
- 7) Becoming a graphic design professional: Next steps
Let’s begin with a quick introduction to graphic design (or, if you want to skip straight to the salaries, just use the clickable menu).
What is graphic design and what do designers in this field do?
Rooted in design and the fine arts, graphic design is all about visual communication. It spans both physical and digital design—from flyers, brochures, and food packaging, through to digital infographics, graphics for websites, social media, logos, brand campaigns, and more.
Graphic design professionals are responsible for creating designs that communicate a certain message to the target audience. As such, designers in this field are often required to work closely with marketing and branding.
For example: an author might commission a graphic design professional to design the cover for their new book. In this case, it’s essential that the design professional creates a cover that captures the book’s persona, gives insight into what the book is about, and appeals to the target reader. A cover for a romantic novel would probably require a very different visual style than, say, a cover for a psychological thriller.
That’s just a very brief overview of what graphic design is and what designers in this field do. To learn more about these topics, here’s a detailed guide: What Is Graphic Design? Everything You Need To Know.

How much do graphic design professionals earn in India?
As mentioned in the preceding sections, graphic design professionals often work in several synonymous/adjacent roles such as graphic designer, brand designer, User Interface (UI) designer, visual communicator, and visual designer.
Here’s a breakdown of average yearly earnings for the key job roles that you'll find graphic design professionals working in, taken across different experience levels, typically in the 1 to 8-year range.
Role |
Average salary per annum |
---|---|
Graphic Designer |
₹3,90,000 |
Brand Designer |
₹7,20,000 |
UI Designer |
₹5,90,000 |
Visual Communication Designer |
₹6,00,000 |
Visual Designer |
₹8,00,000 |
Creative Designer |
₹5,30,000 |
Source: AmbitionBox
Which sectors and companies pay the highest graphic design salaries in India?
As a graphic design professional, the salary you receive will be determined, in part, by the type of company you work for, and the sector in which that company operates.
In India, looking at the different roles that graphic design professionals commonly work in, the sectors that pay the highest graphic design salaries are software and technology, e-commerce, consulting, and education technology (or ed-tech).
The top paying companies include the likes of Intel, Google, IBM, Walmart, Amazon, Flipkart, BCG, Deloitte, Ernst & Young, and Byju’s. See the following table for specifics of average salaries paid by the top companies.
Company |
Role |
Average Annual Salary |
Experience |
---|---|---|---|
Intel |
Graphic designer |
₹19.1 lakhs |
1 to 7 years |
|
Graphic designer |
₹14.6 lakhs |
0 to 15 years |
IBM |
Visual designer |
₹11.7 lakhs |
1 to 10 years |
Freelancer.com |
Brand designer |
₹18.1 lakhs |
4 to 15 years |
Salaries can go as high as ₹40.0 lakhs for graphic designers with 15 years of experience at Google, and ₹20.0 lakh for visual designers with 10 years of experience at Flipkart.
Also Read: The Top 10 Graphic Design Companies in India

How much do graphic design professionals earn elsewhere? A global salary breakdown for 2025
The COVID-19 pandemic has broken down geographical barriers to work in a big way, so it is relevant to evaluate the earning potential of graphic design professionals in different countries in order to fully understand what this career has to offer. To help you with this, the following table compiles data on the average annual graphic design salaries across the world.
Average annual salary |
Brand Designer |
UI Designer |
Visual Designer |
Graphic Designer |
---|---|---|---|---|
Australia |
$87,500 |
$105,383 |
$103,455 |
$74,947 |
Brazil |
NA |
R$431,700 |
R$ 133,400 |
R$96,972 |
Canada |
$67,134 |
$65,748 |
$76,494 |
$62,514 |
China |
NA |
¥238,400 |
NA |
¥195,965 |
France |
NA |
€41,117 |
€73,300 |
€45,629 |
Germany |
€52,108 |
€42,413 |
NA |
€52,339 |
India |
₹7,00,000 |
₹5,00,000 |
₹7,50,000 |
₹3,00,000 |
South Africa |
R408,193 |
R295,188 |
R211,723 |
R509,020 |
United Kingdom |
£48,272 |
£46,722 |
£38,726 |
£27,126 |
United States |
$66,827 |
$88,448 |
$77,789 |
$55,516 |
The previous table clearly shows graphic design professionals are well compensated worldwide. Some noteworthy annual salaries are – ₹7,50,000 for visual designers in India, $88,000+ for UI designers in the US, and R$400,000+ in Brazil.
It is also interesting to note that among the four roles listed in the table, different roles rank as the highest-paid roles across different countries. While UI designers are the highest paid in Australia, Brazil, China, and the US, visual designers pay the highest in Canada, France, and India, graphic designers rule the roost in Germany and South Africa, and brand designers in the UK earn more than those in the other three roles.
This, too, goes to show the importance of accounting for all such related roles when having a discussion about the salaries of graphic design professionals.

Which factors impact a graphic design professional's salary?
When benchmarking your salary as a graphic design professional, there are several factors you’ll need to take into account. The main factors that shape your earning potential are:
-
Your experience level
Location
Sector and company
Upskilling and industry-related qualifications
Let’s consider these in more detail.
1. How does experience level impact a graphic design professional's salary?
Understandably, senior designers with several years of experience in the field can expect to earn a higher salary than junior designers who are just starting out. Here is a table that sheds light on the kind of salary growth one can expect when moving from junior to mid-level to senior positions in their career.
Salary growth for |
Graphic Designers |
Visual Designers |
UI Designers |
|||
---|---|---|---|---|---|---|
Junior to Mid |
Mid to Senior |
Junior to Mid |
Mid to Senior |
Junior to Mid |
Mid to Senior |
|
Australia |
86% |
20% |
24% |
19% |
23% |
26% |
Canada |
20% |
-5% |
49% |
36% |
55% |
-3% |
India |
74% |
37% |
29% |
57% |
13% |
43% |
United Kingdom |
27% |
31% |
55% |
31% |
20% |
37% |
United States |
10% |
25% |
60% |
5% |
25% |
30% |
As we can see from this table, barring Canada, where salaries for graphic designers and UI designers seem to stagnate after a professional reaches a mid-level position, in nearly all other cases and countries, there is double-digit salary growth from a junior to a mid-level position, and from a mid-level to a senior level position. This suggests that there is sound career growth in these three roles in all the countries mentioned.
In particular, there is strong growth in the early stage of a career as a graphic designer—in Australia, where salaries nearly doubled from approx. A$55,000 to approx. A$1,00,000+, and in India, where salaries increase 74% during this part of the career journey. Of the three roles listed in the table, visual designers have the strongest salary growth from junior through to senior positions, with salaries more than doubling in Canada, India, and the UK.
2. How does location impact a graphic design professional's salary?
Your salary will also depend on where you’re based, as employers will be benchmarking against what’s typical for your location.
For example, the average salary for a graphic design professional in the United States is higher than the average salary for such a designer in South Africa, which might be reflective of the fact that the cost of living in South Africa is, on average, 52.9% lower than in the United States.
At the same time, salaries may be higher in big cities. For example, the average salary for a graphic design professional in Los Angeles is $62,509 per year (Indeed), slightly higher than the average salary across the United States ($55,516 per year, Indeed).
3. How do graphic design salaries vary by sector and company?
As already mentioned, certain companies and sectors tend to pay better than others. That is why, when benchmarking your salary, consider the type of company you’re working for (or applying to) and whether it falls into one of the higher-paying sectors. Of course, there is no hard and fast rule for such benchmarking, and it’s worth using sites like AmbitionBox and Indeed to conduct more specific research.
4. How can upskilling and industry-related qualifications impact a graphic design professional’s salary?
Even if you don’t have much (or any) graphic design experience, a credible industry qualification may positively impact your earnings.
A degree may give you more leverage when it comes to negotiating a higher salary. Indeed reports that graphic designers in the United States with a Fine Arts degree earn 12.15% more than the average base salary.
Equally, if you’ve completed a practical graphic design course or boot camp with a reputable provider, employers will value the fact that you’re bringing some hands-on experience, and will likely reflect this in the kind of role and, by extension, the salary they’re prepared to offer.
If you’re already an experienced graphic design professional, upskilling can help you acquire specialised skills and further boost your earning potential. Here’s how additional skills and proficiency in certain graphic design tools can impact your salary as a graphic design professional (based on data from Indeed, in the United States):
User research: +89% more than the average base salary
SharePoint: +31% more than the average base salary
Sketch: +28% more than the average base salary
Cinema 4D: +27% more than the average base salary
InVision: +27% more than the average base salary
Sketchup: +25% more than the average base salary
For a more in-depth look at the most important skills, refer to this guide: What Skills Does a Graphic Designer Need in 2025? A Complete Guide

Salary negotiation tips for graphic design professionals
Whether you’re interviewing for a new job or going for a raise at your current company, mastering the art of salary negotiation is key. Here are some tips to help you.
1. Start with salary research
You’re currently reading our guide to graphic design salaries, so it seems like you’ve already started your research. This step is essential for knowing what your skills are worth.
Consult multiple salary databases (we’ve cited several throughout this post, including AmbitionBox, Indeed, Payscale, and Glassdoor) and factor in all the main variables that will impact your salary: your experience level, your location, your qualifications, and the type of company/industry) you’re in (or applying for).
Note down these factors and calculate your own average salary based on what you find.
2. Ask for an exact figure
Based on your research, define a salary range that you’d be comfortable with. For example, if you came up with an average salary figure of $45,000, you might set your range at $43,000 - $48,000.
Keep your range in mind, but ask for an exact figure. Stating a precise number shows that you’re well-informed and, as per research, increases the likelihood of getting an offer close to what you’re asking for.
And, when stating your exact figure, stick to the top end of your salary range. That way, if the employer negotiates you down, you should still fall within your desired ballpark.
3. Don’t be afraid to counter offer
A salary offer is just that: an offer. Don’t feel obliged to take the first figure you’re presented with, especially if you feel strongly that it doesn’t reflect what your skills are worth (or align with your industry benchmarking).
Don’t be afraid to make a counteroffer. Aim somewhere in the middle of what you’ve been offered and what you were hoping for; this would generally land in the realm of what’s feasible from the employer’s side while meeting your salary expectations.
And, if there’s no room for negotiation on the salary, find out what other benefits and perks are included in the offer. Compensation can take many different forms besides money/pay, so it’s important to factor that in when deciding whether to accept or reject an employer’s final offer.
Learn More: How To Create a Graphic Design Portfolio That Will Get You Hired (With Examples)

Becoming a graphic design professional: Next steps
You now have a good indication of what kind of salary you could earn as a graphic design professional. So what does it take to actually become one?
If you’re starting from scratch, consider taking a graphic design course that is specifically dedicated to teaching practical skills and helping you land a graphic design role afterward.
AND Academy offers three different options for studying graphic design:
18-week Certificate in Graphic Design (part-time) — your first port of call for learning graphic design fundamentals on a part-time study schedule.
36-week Diploma in Graphic Design (part-time) —a follow-on course that you can take after the Certificate program. Here you’ll start working on your graphic design portfolio.
1-year PG Diploma in Graphic Design (part-time) — a course that can be added on after completing the Diploma and will enable you to master graphic design. It also offers a job or money-back guarantee.
36-week PG Diploma in Graphic Design (full-time) —covering everything you need to become a graphic design professional, including a job or money-back guarantee.
All courses are taught via live, interactive, expert-led lessons (online) and hands-on projects, making sure you’re ready to work as a graphic design professional in the real world. Here are a few student projects by AND learners for reference:
- Print and Publication Design Project by Sai Prasad Chandran
- Brand Identity Design Project by Dushyant Singh
You can learn more about AND Academy’s graphic design courses, and check out this round-up of the 9 best graphic design courses and certifications to see what other options are available.
Here are some additional resources that might prove useful:
- Watch this session by design veteran and AND’s Academic Head, Prachi Mittal, and our Course Lead, Soumya Tiwari.
- Talk to a course advisor to discuss how you can transform your career with one of our courses.
- Pursue our Graphic Design courses - all courses are taught through live, interactive classes by industry experts, and some even offer a Job Guarantee.
- Take advantage of the scholarship and funding options that come with our courses to overcome any financial hurdle on the path of your career transformation.
Note: All information and/or data from external sources is believed to be accurate as of the date of publication.