Leading refers to the amount of space between the lines. In graphic design, it is also known as the ‘line space’ – the distance between the baselines of two lines of text. It is an extremely important concept as it makes sure the text in a design is readable. Leading ensures readability by ensuring enough […]

Proportion refers to the relationship between elements within a design in terms of size and scale. It involves balancing the visual weight of different components to create a harmonious and aesthetically pleasing composition. Proportion helps to establish hierarchy, emphasise key elements, and maintain visual balance. Not to be confused with Scale Scale is about size, […]

SVG stands for Scalable Vector Graphics. It is a modern, web-friendly vector file format used to create and display two-dimensional graphics. SVG uses mathematical equations to define shapes, lines, and colors. The SVG format allows images to scale up without losing quality. It supports interactivity and animation and is also ideal for logos, icons, and […]

A typeface in graphic design refers to a set of characters, numbers, and symbols that share a consistent design style. Typefaces are the fundamental building blocks of graphic design and are crucial in establishing tone, personality, and readability in visual communication. Each typeface has its own aesthetic qualities and communicative properties that designers strategically use […]

Typography is the art and technique of arranging type in a manner that is visually appealing, readable, and legible. It involves the selection of typefaces, point sizes, line lengths, line spacing, and letter spacing, as well as the adjustment of the spacing between groups of letters. Typography is both functional and artistic. Picking the right […]

Value in graphic design refers to the relative lightness or darkness of a color or an image. It is a fundamental design element that helps designers establish hierarchy and direct observer attention by generating visual contrast, depth, and dimension within compositions. Value helps designers create focal points, express mood, and improve visual readability. By changing […]

Grayscale is a method of showing images using only a range of shades from black to white instead of colors. It helps create depth and contrast in pictures. Designers use grayscale in photography, illustrations, and logo making. It is a simplified version of visual representation that helps focus the form, texture, and contrast without the […]

Illustration is a visual element that is used to present or interpret a written word. It is also a decorative element that is used to present certain ideas. Illustrations are generally found in newspapers, books, magazines, etc. In graphic design, digital illustrations are used in websites and apps to improve their user experience. Illustrations can […]

Harmony in graphic design is one of the most important visual principles. It helps to create a unified and harmonious design composition. Harmony represents the planned arrangement of design elements so that they fit together effectively to convey a message. Graphic designers use harmony to direct the viewer’s eye, balance the design components, and ensure […]

Opacity in graphic design refers to how opaque or transparent an object is in a design. It is the visual property that is responsible for deciding how much light passes through an object. Opacity works by affecting how apparent and visible an object is in the design. Elements with higher opacity appear solid whereas those […]