A pattern refers to the repeating elements in a graphic design. It is basically an arrangement of colors, lines, or shapes that keep on repeating to form a cohesive design. Patterns are a great tool to create rhythm, balance, and visual interest in a design.
Graphic designers use patterns in their designs to create textures, borders, and backgrounds. Patterns can create movement in a design to add a sense of continuity to it. They serve many purposes, the most important being enhancing the quality of a design.
Not to be confused with
Sequence
It refers to the series of elements arranged in a specific order.
Use of Patterns in Graphic Design
Patterns in graphic design are used for the following purposes-
- Patterns are used to make a design more dynamic and engaging.
- They help add more structure to a design.
- Patterns can be used as decorative elements to improve the visual appeal of a design.
- They make a design more understandable by breaking up large blocks of colors.
- Patterns also add dimension to the design, giving it a 3D effect.
- Patterns are sometimes also used for branding purposes.
Types of Patterns in Design
Check out the four major types of patterns used in design below.
- Geometric Pattern - Such patterns are made up of shapes like circles, squares, triangles, etc.
- Abstract Pattern - Such patterns do not have defined shapes, they are more like an interplay of colors, lines, and forms.
- Natural Pattern - Such patterns take inspiration from nature and use elements such as flowers, leaves, etc.
- Layered Pattern - Such patterns are created by mixing and layering other types of patterns.
Note: All information and/or data from external sources is believed to be accurate as of the date of publication.