Service Design

Service Design is a framework used to create seamless user experiences. It focuses on understanding user needs and improving the quality of service by organizing the entire ecosystem effectively. It includes material components, infrastructure, product development, customer experience, and management.

The goal is to improve performance and interactions between the user and the product or service, creating a cohesive and intuitive experience.

Principles of Service Design

Incorporating these principles of service design can help you deliver better results, particularly in the fields of UI UX design and interaction design.

1. User-centered design: Helps create service designs that are user-centric and tailored to user goals and expectations by understanding customer needs and pain points.
2. Co-creative: This principle ensures collaboration and stakeholder input, leading to better service outcomes that meet user needs.
3. Sequencing: According to the sequencing principle, services should be in a series of connected touchpoints so that a proper user flow can be maintained without hampering the experience.
4. Evidencing: As per the evidence principle of service design, there should be visual information such as pictures, illustrations, graphs, or any other tangible evidence to support decision-making.
5. Holistic: The holistic principle is responsible for the emotional and functional aspects of the service design. This approach allows designers to have a more meaningful impact and add better value.

UX Design vs Service Design

Here are the top key differences between UX design and service design.

Note: All information and/or data from external sources is believed to be accurate as of the date of publication.