Stop wasting time on pretty icons. Learn the real design secrets that make users come back in this masterclass by Paytm’s Chief Design Officer.
Design isn’t just about colors, icons, or trends; it’s about behavior, usability, and trust. In this exclusive masterclass, Rahul Saini, Chief Design Officer at Paytm, reveals the insights that have guided one of India’s most influential digital platforms.
Imagine this: someone scans a QR code, completes a payment effortlessly, and leaves without noticing any flashy changes in the interface. That’s precisely Rahul’s point- the user doesn’t care about a “3D icon” or a Ghibli-style illustration if the journey isn’t intuitive. What sticks is the behavior your product builds in people; the patterns that make them come back again and again.
Rahul goes beyond theory with practical, real-world advice:
- Build creativity from observation: Step away from screens, watch how people behave, and extract meaningful insights.
- Design for everyone: From creating interfaces your mother could use effortlessly to innovating products for mass adoption, design must be for all.
- Rethink trends: Forget fleeting minimalism or maximalism; focus on solid design philosophy rooted in trust, usability, and simplicity.
The discussion also touches on one of today’s trending topics: Gen AI and its role in design. Rahul explains how AI isn’t here to replace designers — it’s a tool to enhance creativity, streamline workflows, and generate actionable insights. See AI as your collaborator on every project, helping you not just design better, but design smarter.
Here’s a glimpse of what you’ll discover in the video:
- Design Leadership Secrets – How Rahul scaled Paytm’s design team from a few to 500+ while embedding a unified philosophy across products.
- Fintech Design Strategy – Turning everyday interactions like payments into trusted, repeatable experiences that build loyal customers.
- Product Design Mastery – Real-world examples of how small design choices, like simplifying QR code payments, drive massive adoption.
- Future-Proofing with AI – Using Gen AI and design tools to generate ideas, prototypes, and workflows without losing human creativity.
Whether you’re a budding designer or a seasoned professional, this session is packed with lessons you won’t find in a textbook. From design philosophy to real-world applications, Rahul’s insights are both inspiring and actionable.
If you want to understand how to design products people truly remember, love, and return to, watching this video isn’t optional — it’s essential.
Don’t just read about it; see it in action. Your next breakthrough design might just start here!
Watch the full masterclass on YouTube and experience the depth of design thinking that shapes products used by millions.
Note: All information and/or data from external sources is believed to be accurate as of the date of publication.
