Logo

A logo is a symbolic mark that uses a combination of text and images to visually represent a brand, product, or service. It is a unique identifier, encapsulating the brand’s identity through distinct design elements such as colors, fonts, shapes, and symbols.

Different Types of Logos

There are seven different types of logos and each serves a different purpose. Brands often choose a type based on their identity, goals, objectives, persona, and desired communication style with their audience. In graphic design, logos are important for establishing brand recognition and conveying key messages visually and effectively. Here’s an overview of each type :

1. Emblems - A type of logo design where text is integrated into a symbol or icon, often taking the form of a badge, seal, or crest. This type of logo conveys a sense of tradition or authority. Two famous examples are the Starbucks logo and the Harley-Davidson crest.

2. Logotypes or Wordmarks - These focus on the brand’s name, using distinctive typography and fonts to create a visual identity. This approach uses creative text to enhance the brand name and identity, conveying its personality and values. Examples include Coca-Cola’s classic script and Google’s colorful, playful font.

3. Letter marks - A type of logo that uses a company’s initials to create a distinctive design, also known as monograms. This is useful for businesses with long or complex names, simplifying their identity into a few letters. Examples include HBO’s bold, straightforward font.

4. Pictorial Marks - This type of logo uses a graphic symbol or icon to represent the brand, and are often simple and instantly recognizable. Also known as brand marks or icon logos, they focus on a single image that embodies the brand’s identity. Examples include the minimalist Apple logo and the Twitter bird icon.

5. Abstract Logos - These use geometric shapes or patterns that don't directly represent specific objects but create a unique visual identity. They are memorable and versatile. Examples include the Nike swoosh, symbolizing movement and speed, and the Pepsi logo, representing unity and togetherness.

6. Mascot Logos - These feature a character or figure that represents the brand, creating a friendly and approachable image. Examples include Wendy's logo, featuring a smiling girl, and KFC's logo, conveying a classic brand identity.

7. Combination Logos - This type of logo integrates text with a symbol or icon, combining the brand name with a visual element. Examples include the Adidas logo with its three stripes and the Burger King logo with a stylized hamburger.

Note: All information and/or data from external sources is believed to be accurate as of the date of publication.