Heatmap

Heatmap is the visual representation of how users interact with a website or app. It uses colors to indicate the engagement levels on a particular page. Warm colors indicate the areas of high user engagement whereas cool colors indicate lower levels of engagement.

Heatmap is one of the most important tools used for enhancing user experience. It provides insights into the user’s behavior on the page such as, where they click, scroll, spend most time on, etc. It offers data on what parts of the page attract the most attention, enabling designers to optimize the page accordingly.

Application of Heat Maps in UX

A heatmap in UX is used for multiple purposes. It can help improve the overall design and efficiency of the product. Here is what heat maps are generally used for.

• Heatmaps help in improving the placement of elements such as buttons, videos, etc.
• They also help understand the user behavior and can offer clues as to what UI elements to change on a page.
• Heatmaps also help in optimizing content by conveying what text attracts the most users.
• They especially help with the efficient placement of forms on a page.
• They also offer extensive data which can be used for user research.
• It enables eye tracking feature which helps UX designers place important content directly in front of the user’s natural eye path.

UX Heatmap Tools

Here are some of the most effective and commonly used UX heatmap tools -

• Hotjar
• Mouseflow
• Crazy Egg
• Contentsquare
• Glassbox
• Lucky Orange
• Smartlook
• Google Analytics
• Zoho PageSense

Note: All information and/or data from external sources is believed to be accurate as of the date of publication.