Interested in creating social media graphics? Understand its importance and get inspired by our curated ideas and examples.
Social media graphics are visuals created in various formats for different platforms. They have become the most powerful modes of communication that define a brand’s visual identity and help it connect with its target audience. Whether it's Instagram, LinkedIn, YouTube, or TikTok, visual posts have proven to drive more engagement than most other kinds. To be precise, there is no substitute for social media graphics when it comes to building a brand. All modern-day businesses need to have an effective social media presence to carve a niche for themselves.
If you want to create a new identity for your brand or are looking to build an online presence for your existing company, learning how to create social media graphics can help you get started.
Here’s everything that we’ll cover in this blog:
- What are social media graphics?
- Proven tips for creating effective social media graphics
- Popular tools for social media graphics in 2025
- Examples of brands with the best social media presence
- Key takeaways
What are social media graphics?
Image Courtesy: Behance
Social media graphics are visual pieces of content shared across various social platforms, often in the form of Instagram Stories, TikTok videos, Pinterest pins, YouTube Shorts, LinkedIn carousels, and more. Other types of social media graphics include artwork, images with typography, digital posters, and screenshots. If it's a graphic shared on social media, it falls under the category of social media graphics.
While social networks originally focused on text-based posts (remember the early days of Facebook status updates?), visuals have now become the dominant form of communication on these platforms. It’s simply because the audience is more likely to remember and process information much faster when it’s paired with an image or presented graphically.
Proven tips for creating effective social media graphics
Now that you have understood the relevance of social media graphics, let’s take a look at some actionable tips that can guide you:
1. Provide value
Value addition is the most important factor when it comes to establishing a brand online. If you want people to remember and engage with your content, you need to create
visuals that support and reinforce the message you want to put across. This is a proven tip that is bound to work in your favour. Review your existing posts and identify better ways to communicate with your audience. Show them your process, voice your opinions. This will make your content more valuable and improve the relevance of your social media graphics.
Here are a few hacks that you can follow:
- Have a strategy in place
- Create checklists
- Provide how-to guides with relevant graphics
- Use infographics
- Share behind the scenes
- Showcase product/service features
2. Keep it simple
Another important tip is to keep your social media graphics simple. If you think about brands that have left an impact on you, you’ll realise that they use simple graphics with a powerful message. Fancy logos, complicated graphics, overuse of filters, and increased editing cause confusion and take away from the core idea of the content.
Here are a few hacks that you can follow:
- Use a maximum of two legible fonts
- Stick to your brand colors (at most 3)
- Use simple shapes and standard sizes
- Keep the text short
- Have a single call-to-action (CTA)
3. Use the correct dimensions
Uploading an image or video with the wrong aspect ratio can result in it being stretched, cropped, or distorted. To prevent awkward resizing or automatic cropping, adjust your content to fit each platform's specific guidelines. Regardless of the dimensions, always prioritize the highest image quality, including resolution and pixel clarity.
4. Maintain image quality and composition
Composition is another important aspect that you need to take care of, along with excellent image quality. High-resolution images with good composition make users stop scrolling and take notice of you.
Here are a few hacks that you can follow:
- Use high-resolution images from reliable sources or seek help from a professional photographer
- Apply the rule of thirds to create balanced and appealing graphics
5. Follow your style guide
A style guide helps create a unique identity for your brand. When your audience notices the consistent use of fonts, colors, backdrops, and illustrations, they remember you with every post. Prepare a social media style guide that aligns with your brand goals and outlines specific design elements. This approach will help you create a recognisable visual presence, adding to your brand’s recall value.
6. Brush up on your design skills
While social media graphics provide a platform for creativity and self-expression, it's important to follow certain universal design principles to ensure maximum impact.
Contrast – High contrast images are eye-catching and memorable. It adds balance to your visuals, making the text and image more readable and engaging.
Repetition – Repeating visual elements, such as colors or shapes, helps tie different parts of the design, creating a cohesive look.
Alignment – Every element in your design should be placed thoughtfully. Proper alignment organizes the design, providing structure and order, even if it's not immediately noticeable to the viewers.
Colors – Understanding the color wheel and using complementary colors can enhance the visual appeal and harmony of your design.
7. Create one focal point
Social media graphics that are too complex or have too many elements with no clear focus fail to capture attention. If you put multiple visual components on a single post, it becomes tough for the viewer to understand the point you’re trying to make. Instead, make one element the focus of your image and add supporting elements. The focus element doesn’t necessarily have to be in the centre. Apply the rule of thirds and place your element in the left or right third of the image layout for an appealing design.
8. Use visual cues
Social media content that evokes feelings of anticipation and curiosity is essential for increasing engagement. To create effective social media graphics that capture audience attention and nudge them to take action, you need to incorporate visual cues. These cues guide your audience and communicate what they can expect.
By utilizing video editing tools or online video makers, you can enhance your visuals with short, attention-grabbing cues. This approach helps ensure your posts don’t just look good but also drive action.
9. Accessibility guidelines
While social media accessibility isn’t a mandatory requirement, it’s a smart marketing strategy to create content that everyone can engage with. Under the latest Web Content Accessibility Guidelines (WCAG), inclusive social media marketing is not only the right thing to do, but also benefits your business.
Here are a few things to keep in mind:
Social media graphic text – The text in your graphics should be bold, clear, and to the point. High-contrast images make it easier for everyone to read and understand your message.
Captions and alt-text – Use closed captions and provide alt-text descriptions whenever possible. This ensures that visually impaired followers can fully experience your social media content, whether it's graphics or videos.
Popular tools for social media graphics in 2025
Here are some of the most popular tools that you can use to create social media graphics:
1. Canva
Image Courtesy: Social Bee
Canva is the go-to editing app for those looking to create professional-quality images without the need for graphic design expertise. With its user-friendly drag-and-drop features, Canva is a versatile tool that enables users to design everything from Instagram stories and reels to logos, posters, and more.
Ideal for: Marketers on a budget who need to produce a variety of designs efficiently.
2. Visme
Image Courtesy: Apeak Soft
Visme is a powerful content creation platform that helps users turn data into visually compelling graphics. Whether working solo or in a team, you can collaborate on creating presentations, infographics, and various other visual formats. The free plan isn’t as effective as Canva, but its paid plans are worth trying, especially if you are managing a team.
Ideal for: Marketers with minimal design experience who need an easy way to craft engaging diagrams and essential design elements.
3. Venngage
Image Courtesy: Venngage
Venngage is an effective graphic design tool that allows users to create posters, reports, infographics, and presentations. Much like Canva, it offers a simple drag-and-drop interface and provides thousands of templates, making it easy to start any visual project.
Ideal for: Marketers who want to design captivating infographics without needing extensive design skills.
4. Adobe Spark
Image Courtesy: CNET
Adobe Spark makes it simple to create eye-catching social graphics, web pages, and short videos. If you're wondering how to design a social media template, Adobe Spark provides access to a wide range of free and exclusive professional templates, filters, fonts, shapes, and icons through its web and mobile apps.
Ideal for: Marketers with minimal design experience looking to craft engaging web pages. It's also an excellent tool for marketing teams with access to Adobe Creative Suite, which makes this available for free.
Examples of brands with the best social media presence
Before starting your sprint with social media graphics, take a moment to draw inspiration from the following examples.
1. GoPro
Image Courtesy: Medium
GoPro leverages its Instagram to share stories from the unique perspective of its product. The feed provides a source of inspiration, showcasing photos and videos captured by real customers using GoPro cameras. The high-quality visuals and aspirational images help them connect with their audience on a personal level. The brand's goal is to highlight how its cameras can fit into your life, encouraging consideration and driving purchases.
To further expand its reach, GoPro launched regional Instagram handles, each focusing on localized content and featuring customers from more than ten markets. Their consistent branding and localized content cater to different markets and strengthen brand recognition, encouraging followers to interact and share their experiences. This strategy has helped them build trust and grow their total follower base to over 20 million.
2. Tiffany & Co.
Image Courtesy: Radarr
Tiffany & Co. is a great example of how a heritage brand can use Instagram to refresh its image and attract a new audience. The brand uses its signature ‘Tiffany Blue’ to create a consistent identity, while also embracing creative freedom to explore fresh ideas.
In the luxury sector, Tiffany combines fun and playfulness with modern marketing techniques, like their Instagram Live series. The result is a visually appealing Instagram grid that immediately identifies with the Tiffany brand and also draws the audience deeper into its world through engaging storytelling and visuals. This strategy has led to Tiffany & Co. generating more engagement compared to other watch and jewelry brands.
3. National Geographic
Image Courtesy: Social Media Marketing
National Geographic's mission is to inspire people to travel, and their Instagram content does that perfectly. From featuring user-generated posts from NatGeo readers across the globe to sharing photographs and videos of adorable wildlife, their feed is a must-follow for anyone with a passion for travel. They work with high-quality images, often paired with concise messages or text overlays, infographics, and carousels that allow deeper storytelling.
As a respected publication, National Geographic also covers serious issues like climate change and medical research. Their Instagram is a seamless extension of the magazine, bringing captivating and important topics to the social media world.
4. Sephora
Image Courtesy - Sephora
Sephora is a popular beauty brand whose Instagram page features premium-quality images and videos of their beauty products, often paired with bold typography and clean layouts to highlight makeup tips and tutorials. They incorporate vibrant color schemes and stylish flat lays, making their feed informative as well as visually appealing.
For long-form content on YouTube, Sephora enhances its storytelling with professionally edited tutorials and inspiring narratives, using dynamic transitions and on-brand graphics. These thoughtful social media graphics align their products with meaningful narratives, creating an emotional connection with their audience.
5. Nike
Image Courtesy - Only Pult
Nike, with millions of followers across social media platforms, is undeniably one of the top brands online. Instead of directly promoting their products, Nike’s Instagram feed highlights high-quality photographs and videos of athletes who use them, drawing in both dedicated consumers and sports enthusiasts.
Nike positions itself as one that celebrates champions while also supporting the underdog, which helps humanize the brand. Through engaging and motivational visuals, it has successfully engaged fans and consumers alike, building a loyal community.
6. Netflix
Image Courtesy - Netflix
Netflix, renowned for its streaming services and effective content, has a social media presence that's both conversational and on-trend. They skillfully interact with their audience through humor, memes, and clever references to their most-watched shows and movies.
Their visuals captivate viewers with teaser trailers, behind-the-scenes glimpses, and user-generated content, striking the perfect balance between relatability and professionalism.
Key takeaways
We hope that this comprehensive guide has cleared most of your doubts regarding social media graphics and has inspired you to give it a shot. Valuable content with stunning social media graphics can get you the best results and enable you to tap into a niche audience that understands and relates to your brand.
To learn more about social media or graphic design and their practical applications, head over to the AND Academy blog for more articles. As a starting point, you can consider going through the following resources:
- Color Theory: Importance of Purple as a Branding Color (With Examples)
- Will AI Replace Graphic Designers? All You Need to Know
- Hex Codes for Colors: What Are They and How Are They Used in Graphic Design?
Next Steps
If you’d like to know more about graphic design or related topics, head over to the AND Academy blog for more articles.
For more insights, we recommend you check out Bibin S’s Brand Identity Project in graphic design.
In case you need further assistance, here are some of our resources you can consider:
- Watch this session by design veteran and AND’s Academic Head, Prachi Mittal, and our Course Lead, Soumya Tiwari.
- Talk to a course advisor to discuss how you can transform your career with one of our courses.
- Pursue our Graphic Design courses - all courses are taught through live, interactive classes by industry experts, and some even offer a Job Guarantee.
- Take advantage of the scholarship and funding options that come with our courses to overcome any financial hurdle on the path of your career transformation.
Note: All information and/or data from external sources is believed to be accurate as of the date of publication.
